3 Mistakes to Avoid in Social Media Marketing

by Michael H. Morgan August 2nd, 2013 


Thanks to blogs and social networking sites, it is now easier than ever to reach out to customers online. By setting up a Facebook page, for example, you can now engage and do business with your customers on the internet even if you wouldn't have your own business website. With social media you also get better chances at promoting your business and marketing your products and services to your target market. Be aware, however, that although social media can effectively help in boosting your business growth, social media marketing mistakes can also have unwanted consequences on your business. Consequently, you should make sure that you avoid the following social media marketing mistakes that can ruin your brand and stump your company's growth:

1. Exclusively Using Your Social Media Account To Sell Products And Services

It is fine to use your social media accounts for your sales pitches. The primary purpose of social media marketing is promoting your business anyway but make sure that you do not overdo it.

People will likely see you as a spammer if you do nothing but sell and offer your products and services online. Your followers do not just want to be bombarded with tweets and status updates about the prices of your items, they also want to read posts that give them value.

For that reason you should vary your postings. Share news and promote content by others in your network.

2. Failing To Interact With Your Audience

You'll severely limit your social media accounts' potential if you do not socialize and interact with your followers and audiences.

Besides posting news and photos on your social media account try to solicit other peoples thoughts and ideas as well. Ask for feedback, do polls. Take advantage of your ability to ask questions from your audience to learn what your company can do to improve your products and services. Take note of your audience's feedback and use their suggestions to improve your company's products and services.

3. Not Responding To Your Followers Questions And Concerns

People will likely use social media to ask you questions and inform you of their concerns. Some of your customers who are not satisfied with your service may post their complaints and suggestions as comment on your Facebook page. Those who have questions about your products may also use Twitter to ask you questions. Make sure that you do not ignore your customers inquiries and concerns. One of the worst things you can do on social media is to convey the idea that you do not care about your customers. See to it that you answer comments, respond to complaints and reply to your customers private messages.

Michael H. Morgan

A copywriter and editor who enjoys the challenges of creativity and attention to detail. He writes about a wide variety of topics of interest in the field of social media, business, technology and current trends in the industry and creates only original content. He also writes about telecommunications and lately concentrates on business IP Phone for RingCentral .

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One Response to “3 Mistakes to Avoid in Social Media Marketing”

  1. Maciej says:

    These days social media and marketing go hand in hand. People are paying attention so make sure you're not harming your image! The way you act on social media outlets conveys your company's personality as well.

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