Fans are important to a business. They are its biggest advocates, and account for 80% of its success as per the Pareto principle. Here's how you can gain insight into your fans (and potential fans) using Google Analytics.
On the Dashboard page, click on "All Visits" to display a list of advanced segments that are available to your profile.
Deselect the "All Visits" checkbox.
Choose one of the following default segments:
1. Returning Visitors
Visitors with a tracking cookie stored on their computer from a previous visit to the site are registered as a returning visitor.
2. Direct Traffic
Visitors who reached your site through a bookmark or by typing in a URL are considered to be direct visitors.
3. Non-bounce Visits
Visits where more than one page was viewed are counted as non-bounced visits.
Browse reports. I suggest looking through the Top Content report to see which pages your fans tend to like. This can be found in the Content section of Analytics.
You can create a custom advanced segment that combines the three default segments mentioned above. Simply click on "Create a new advanced segment", and enter the dimension and metric conditions as shown below.
That's it for now.
Shockley is an experienced digital marketing consultant, helping businesses succeed online through SEM/PPC, SEO, Social Media, and Web Analytics. He is certified in Google Analytics, Google AdWords, and Bing Ads, and also blogs at State of Digital.
Follow him on Twitter @ShockleyAu.