I was speaking to a blogger the other day about an infographic she had published earlier in the year. It had become her most popular post, generating a huge amount of interest (and traffic), and earning her a number of subscriptions to an RSS feed that had previously been inactive.
This is the common story for many bloggers. But then she said something that surprised me. She told me: "I wish I could post the same infographic a second time and have that response again!" What shocked me about this was the fact that she hadn't repackaged the content to bring about a second wave.
It got me thinking about how many bloggers might be unaware of that method of creating (and recreating) content. So I started to ask around, and I was shocked by the number of people who had never thought of doing that before. For me it is second nature, creating original posts with already explored topics and information.
Re-packaging is one of the most efficient ways to promote infographics because it gives your content wings!
For those of you who are reading this and don't know how to go about repackaging an infographic, here are three tactics that make it easy.
1. Re-Package Your Infographic into an PDF / eBook
Just because you presented it as visual data once doesn't mean you have to keep it that way. In fact, one of the most effective ways of repackaging an infographic is by deconstructing it and then rewriting it as a PDF document similar to a brochure or ebook. Once it has been made into this, you can share it on a site like Scribd, Docstoc and other document sharing services.
2. Re-Package Your Infographic into a Video
You can make a screencast video version of the infographic, which is much simpler than it might sound. Just break down each point with text and background music to generate an informative clip that is easy to share and gives the user something entertaining to watch. You can then share it on a number of sites, such as YouTube, Vimeo or your own blog. Surprisingly, video breakdowns of infographics seem to create even more interest than visuals uploaded to Scribd. Especially when it comes to social media shares, a great marketing tool with infinite potential.
3. Re-Package Your Infographic into a Slideshow
Because it is largely picture oriented, you can easily slice it into unique parts for people to move through. While you can use text in the actual images, you can also add descriptions with each portion instead. Once you have created it, you can share it on Slideshare or other sites. You can even create a small series and post it on Flickr, or make a simple gallery slideshow for WordPress.
If all of these seem too easy, it is because they are! You don't have to put a great deal of effort into repackaging an infographic, which is what makes it such a great idea. You will be able to reach a larger audience using information already on hand, which will inevitably bring about more traffic.
What ideas do you have? Share them in the comments!