5 Fatal SEO Failures of Ecommerce Sites

by Rebecca Wright May 25th, 2010 

The competitive world of ecommerce demands extensive Search Engine Optimized (SEO) site development and layout. Understanding your e-business objectives clarifies the path for precise SEO marketing efforts. Failing to have an accurately defined business goal will result in multiple SEO mistakes and failures. With the e-business market share climbing day by day, no company can afford to waste time on misapplied SEO activities. Here are five key reasons for fatal SEO failures in ecommerce sites.

Lack of Focus

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Failing to establish purposeful, reasonable, and measurable e-business goals and objects is the primary cause of fatal SEO game plans. This is simple business planning. To apply SEO in a manner that will draw visitors to your site, you must know what your site is about.

Map out your site. Know your company’s strong points. Identify your products and services. Put names to the benefits available to those who use your ecommerce site. Pinpoint what makes your products and your services better than that of the competition. Learn the principles of sound SEO application.

Poor Choice of Hosting

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Not all web hosting sites are equal. Do not expect a site that focuses on game hosting to be well suited as an ecommerce hosting site. Information implementation is the core of a successful ecommerce enterprise. For this you need a solid performance web hosting agent. Check out the backend order entry, processing, and customer satisfaction features. The best SEO articles, products, and services are worthless if the customer cannot gain site access.

Failing to Understand the Customer

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Great SEO content matches the interest of the end user. Learn to think like the customer. Any site that fails to provide value to the user is a doomed site. Never try to trick the user. Write your key words so that they match your content rather than that the content matches the key words. Design your website likewise, practicing universal usability principles. Know what you are including, why it is included, and how the inclusion of the material promotes user confidence in your site.

Too Much of a Good Thing

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Buyers seek bytes, not novels. Keep your content brief and to the point. Small is good. Focus on the natural. Keep the website clean and neat. Do not use the home page as a site map. Quality content that includes precise keywords will focus on page purposes. Take care that each page, each product, and each service speaks for itself. Specify what products and services are offered. Take the time to craft each page (title, meta tags, and content) so that it remains consistent with your goals, and with the supposed expectations of your users.

Establish an order of operations. The information content, the product descriptions, the purchasing methods, and the closing methods must remain intuitive to the user. Never confuse the issue with blanket SEO methods. Landing a customer on the wrong page is sure to hamper that customer’s trust in your business.

Avoid gimmicks, fancy content, and needless words. Be graceful. Do not over explain. Use content that is easy to navigate. Include headers, sub headers, and lists. Use a concise voice. And when including page links, be certain that the link matches the description.

Refusal to Change

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Even the most powerful SEO campaign may not accurately attract your preferred audience. Keyword optimization is only good so long as you are catching your share of the market. Maybe you do not have the clout to rank high in the search engines. Consider switching your focus to the less used keywords. This may require a change in products. A large piece from a small pie may be worth much more than a very small piece from a large pie.

If your original SEO strategy is not working, be ready and willing to change. In the fast paced ecommerce world, modifying and migrating into new products is quick and easy.

Rebecca Wright

Rebecca Wright is a 34-year-old native of Florida. She has a knack for details on web hosting and anything about it. She works full time as a Senior Web Copywriter for one of the country's leading web hosting provider.

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2 Responses to “5 Fatal SEO Failures of Ecommerce Sites”

  1. [...] 5 Fatal SEO Failures of Ecommerce Sites, Search Engine People [...]

  2. Kirsty says:

    I agree with lost of focus. You have to stick with your business goal and start working with it. The business goal must be purposeful, reasonable, and measurable e-business goals and of course attainable.