5 Things Website Owners Need to Know About Online Marketing

by Harrison Lapari January 16th, 2012 

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The key to an independent lifestyle can be owning your own business. You can set realistic goals for growing your own business and working towards financial independence. You will need concrete methods for reaching your entrepreneurial goals.

When you first start out with the idea that you are going to own a business and you develop some pie-in-the-sky ideas for Internet marketing, you are still a long way from achieving your start-up marketing goals. Perhaps you take the logical step of developing a relationship with the web developers and designers of an IT services firm. You think you know what you want for the website, but you don't have a clue. The website development team is going to develop the website based on your specifications, and they will try to stick with your IT budget.

At some point after you have received the finished website from the web development team, there is a good chance that you will be disappointed. The people just are not coming to your website and you aren't seeing the sales you had laid out in your business plan. However, you probably aren't using the right combination of marketing strategies that are typically deployed by successful businesses that rely on Internet marketing.

The problem is simple. Matt Bailey, author of Internet Marketing: An Hour a Day (2011), calls this a problem with communication. He points out that you don't know enough about Internet marketing strategies to really ask the web developers for the right website features. They were only able to give you what you asked for. It wasn't a great fit, but if your budget for more web development is non-existent, you're stuck adapting the website using a Band-Aid approach. This is the point at which you need some basic advice for effective Internet marketing. These tips are still true even since the Google Panda update of 2011 changed the Google page ranking game for all websites:

1. The need for some kind of social media applications on your website still exists. People spend a lot of time communicating with their social contacts on websites like Facebook and LinkedIn. There must be a place where people can click on an icon, such as a widget that says share this or Like it on your website. Many niche social networks have website features that interact with Facebook, and that's how they get their readers to share what they like on the niche site on other social media sites.

2. Most Internet readers have a desire to consume fresh content on your website or blog. You can only keep your Google search engine rankings if you put fresh content up very often. And each piece of content must be unique, not just SEO articles spun with a few pieces of random information.

3. Internet users still follow links from other websites to your site. If your cool YouTube video is posted on someone's random Facebook page, a user who likes the video can click on a link inside the video and then go on to your company website. You have to entice people to learn more about your goods.

4. You need to understand the search phrases that people type into search engines to find your website even if your Google search engine page rankings are low. Use free tools such as WordTracker to find these words and then you put the most important keywords in some of your web content. Remember, if you are writing about topics that are related to customers, these keywords should fit in naturally.

5. You can outsource some marketing tasks. For example, you can buy contact lists from a search marketing firm. You might get a database or spreadsheet file of customer email addresses. These customers should meet your criteria for target customers. Using a traditional marketing approach, such as creating an e-newsletter, you can email the newsletter to the people in the file. It isn't really a waste of your time or money. It is a way to get the word out about your business using a proven Internet marketing strategy.

5 of 5 For Marketing:

Harrison Lapari

Harrison Lapari writes from his 7 years of experience in SEO and Social Media. He is currently working on marketing campaigns for Bonsai Tree Gardener to make its website the #1 Guide To Bonsai Trees for bonsai tree enthusiasts.

Bonsai Tree Gardener

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