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Twitter is one of the most important direct marketing and sales channels available today. The service is free of charge, attracts a global audience of companies and consumers, produces breaking news, and provides competitive intelligence for brand management. Unfortunately, there remains a disconnect, a devaluation of the network that prevents many organizations, even today, from leveraging the Twitter.
5 Reasons Your Company May Never Adopt Twitter
Where Do They Go From Here?
The key to a company adopting Twitter begins with a thorough research and educational campaign. Without the proper due diligence steps, brands are better off sitting on the sidelines, monitoring consumers, and planning a strategy.