7 Elements For Content Success

by Ben Walker September 6th, 2013 

To produce successful content there are a few simple steps to ensure that it reaches a wide audience. This post will discuss some essential guides to make sure your content is king.

Unique

The first thing to remember with any form of content is to keep it unique. Try and come up with something interesting and informative that hasn't been done before. Duplicate copy has no extra value and in some cases leads to penalties from SERPs.

Make sure you are optimising your content with certain keywords but don't go over the top by adding lots of links as it will look spammy.

Fresh Ideas

Target Audience

One of the most enjoyable elements of creating new content is that feeling when you know you have something special. Don't get too excited though. Research is key at this stage. Despite having an excellent idea for content if you pitch it to the wrong audience you will dramatically decrease the chances of wide scale visibility.

For every new piece of content I create I will approach around 30 target sites before I start working on it to gain appropriate interest. Once this is done and you have some positive responses you can start to negotiate certain requirements such as links and anchor text.

I can't stress enough how important your target audience is. If you produce relevant content that reaches lots of people, it is more likely to be passed on and shared.

Go Social

Leading on from point three, social media is a brilliant tool to promote your content and should be in everyone's content strategy. Don't just use Facebook and Twitter, make sure you are promoting your content through Google+ and if it is a visual post use Pinterest.

Social Media

Video

Video is an extremely good tool for fresh content and allows you to be openly creative. The great thing about video is it's easy to share. If you are planning a series of videos then I would recommend setting up a YouTube channel page. Seasonal videos are usually popular and check out Google trends to see what is popular at certain times. Just look at how successful the Harlem Shake was how many companies got on the bandwagon and made their own.

To gain maximum exposure, make sure your video is accessible across a multitude of devices and make sure it is interactive so people can comment and share it.

Rel=publisher Attributing Content To A Brand

You may have heard of rel=author from Google, which assigns a piece of content to an individual, well rel=publisher assigns content to a brand. You can implement your brand's logo to a piece of content who have created. This then gives attribution to your brand when people find your content.

The main benefit of having rel=publisher is the visibility and exposure you will get. Author bios are also a great way of getting rel=publisher or rel=author links too.

Content Marketing

Engagement

It is important to engage with people who take the time to comment on your content. This will open up networking opportunities, especially if the people commenting are bloggers or marketing experts. Instant feedback is good too to try and start a conversation.

Through social media you can hold chats like Google+ hangouts to discuss content, which can be very beneficial.

Embed Codes

Embed codes are a really simple way for users to upload your content. Often used for infographics you can send over codes via email which can include links to your site. They are very easy to set up too. Just make sure you have the image URL and host your content somewhere, then use an embed code generator like this one from SEO Gadget.

By integrating these tips and guides into your content strategy you should experience wider distribution and visibility. The important things to remember are to have a diverse range of content, promote and optimise it and engage with users.

Ben Walker

Ben Walker is a marketing executive specializing in digital content, social media and marketing strategies.

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One Response to “7 Elements For Content Success”

  1. Marius Rizea says:

    I agree that uniqueness should be the first thing that crosses your mind if you want to be successful in a tough nice.

    You have mentioned at the end the idea of "diversity". Sincerely, I would have put it among the other 7 elements. Every strategy should include a diverse and wide range of content.