7 Takeaway Lessons From SEP's Social Department

by Nicole Poulin July 7th, 2011 

search-engine-people

We like to think of ourselves as the open source company of knowledge; sharing original knowledge freely and giving back to the community that which we modified to make it uniquely ours.

Here are the 7 simple, straight from the trenches, real, down to earth things we learned from running Canada's largest social media department*

Avoid Company-only Status Updates

Really, it sounds a little too sales-y and definitely gets boring. For both parties.

Post things that people find interesting. We found that posting links to other sites and blog posts got more retweets and comments on Facebook.

Keep Blog Posts Simple

Keep them simple, straightforward, and to the point.

People dont want to read a novel. Bolding here and there catches your attention.

Shorter paragraphs make people more willing to read: it makes the post look shorter.

Interact With Followers

Interact with Facebook fans and Twitter followers " they appreciate responses. Make sure your responses answer questions asked or address any problems or issues at hand.

If people leave a general comment just saying how much they like your product, make sure to leave them a reply as well.

Know Your Followers & Fans

Understand who they are " social media efforts should be targeted towards them.

If your company is more formal, keep your tweets and posts professional. If youre more family-friendly, posts can be more playful and less "professional".

Automate

Automate where possible since the social sphere is busy (and noisy).

Let Employees Get Social

Social media can and should be used by employees in all departments (some more than others).

The big challenge is in educating employees as to what it actually is, and ways to incorporate social media into what they do.

Think Test Track

Not every social media idea is a good one — as flashy and exciting as they may sound sometimes.

Be sure to measure whats working.

Question: what's the most valuable takeaway lesson  you learned? You can leave a comment by clicking here.

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3 Responses to “7 Takeaway Lessons From SEP's Social Department”

  1. Heba Hosny says:

    Well, I have to say that your tips are wonderful but perhaps the last one resonated with me the most.
    I see many businesses fall into the trap of going for any fad or new tool out there but it many it cases without ensuring they'd serve their "unique" goals. Using ONLY what works is the smart way to leverage social media for sure.
    In addition, social media automation is very important and I'm not seeing that many businesses are using it as they should. The bottom line is, you can automate all the tasks that don't violate the "humanness" of social media. For example, you can preschedule some of your tweets and Facebook updates or use tools like Google alerts to monitor your brand's reputation and so forth.

    Thank you so much for this informative post, Nicole. I learned a lot form you :) .What are some of your absolute favorite social automation tools?

  2. Nicole Poulin says:

    Thanks Heba! Glad to hear my post was helpful. I like using HootSuite’s automatic RSS/Atom feed tool – I don’t have to post blog posts to Twitter and Facebook each time a new post goes up. A couple Facebook apps that are really helpful are the SlideShare and Flickr apps. Whenever I post something to SlideShare or Flickr, the documents and pictures get automatically posted to Facebook – these two are great because uploading documents to Facebook takes a considerable amount of time.

    • Heba Hosny says:

      I agree HootSuite is awesome. I haven't tried Flickr's Facebook App. I would give it a shout for sure as I really hate uploading images to Facebook. Thanks a lot for sharing :)