During holidays marketers feel the urge to push their efforts. This usually leads to lots of great deals but also to lots of unwanted messages, complaints, un-subscriptions and so on – I think you get the idea. This holds true for all the other holidays too, be it Christmas, New Year, Easter or any other major occasion;every business strives to reach to its potential customers with alluring holiday offers.
If you do not want your holiday promo email to end up in someone's junk folder, there are just some rules you need to learn and follow.
What do you need to do?
1. Create A Truly Valuable Deal
Some marketers tend to offer so-so discounts throughout the holiday season. If you are not offering a valuable deal to your email subscribers you are simply wasting your and their time.
2. Create A Double Opt-in Form For Your Email Subscribers And Improve Collection Methods
Many webmasters ask users to provide their email address during registration. This not always bad, but consider the fact that people often make mistakes when visiting a website for the first time, so there is a chance they do that while subscribing. The simplest way to do that is to include double opt-in confirmation for your emails. It is also highly recommended to create a welcome email for your email list, prior to serving your subscribers with promotion offers.
3. Make Your Promo Email Well Designed And Responsive
Today, more and more people use their mobile phones to access the internet and this trend keeps on increasing every year that passes. Make sure all your marketing materials, including your holiday promo email, are responsive and can be viewed fine on mobile devices. If you are using email marketing tools such as Mail Chimp or Constant Contact, you will be able to preview your promo email for mobile devices.
4. The Fewer Emails Sent – The Better
Many marketers start sending dozens of emails about their holiday promotion but they never realize this often leads to poor performance. People do not like to receive more than a few emails per month from a particular website. Everything else can easily be considered spam and can lead to lots of un-subscriptions plus very low engagement. Make a clear plan of your holiday email marketing strategy and execute it with as few email campaigns as possible.
Follow these rules and you will definitely succeed with your holiday email marketing campaign. As a bonus tip, I would like to include that it's proven that proper segmentation of your email marketing lists is essential for the success of any email marketing campaign.