A great Vine animated video made by Target
In January 2013, Twitter introduced the world to Vine, a new trendy application that now allows its global users to shoot six-second videos that are constantly looping. This seemingly small innovation has rapidly captured the attention of millions and is now used extensively as a new social media tool. This app, unsurprisingly, can serve as a powerful marketing tool if used wisely. Here are several ways how this can be done.
Put a lot into six seconds
The very fact itself that you only have six seconds to present your information can make you more innovative and creative. Vine is a great way to quickly present your audience with updates about your business. For example you can inform your audience much more efficiently by introducing your clients to a new collection of items, new store locations, or new delivery methods. If you have a story to tell, it also has to be told efficiently and so will push your marketing team to think even harder. Naturally, Vine videos might need additional information for the viewers to be fully informed about the topic, yet it is a great way to catch their attention.
Use Vines explanatory value
Depending on your business, you might want to utilize Vine to instruct your audience extremely quickly. If it is a new way for your customers to send you feedback or if it is a new app that will facilitate your clients life, you can use Vine to inform your viewers about any news that they should know about. If they do not want to, they will not have to read an article on some innovation you want to instruct them about. For your audience, Vine in a way presents a cognitive shortcut to the very basics of the idea that you want to share. Also, by introducing certain instructions on Vine, you can share with your clients just how easy it is to follow these steps. If it can be shown in six seconds, how difficult can it be?
Expand your visual marketing plan by contacting a video infographic company. This way you can further inform your audience about your product, service, or other related and appealing information.
Engage your audience
Lastly, Vine can serve your business as a trendy tool to better engage your viewers in your social media campaign. For instance, you can ask your customers to reply to your Vine videos with their own creative ideas, which can even be turned into a small online contest. Or, for example, you can encourage your customers to post videos in which they themselves introduce new ideas for your business. Making sure that your clients feel like a part of your business is a great achievement that Vine videos can help with. Surely, overdoing it can have a rather opposite effect and annoy your customers, but as long as you keep a balance here, Vine can definitely strengthen your relationship with your audience.
No reason not to use it
If you consider social media to be a powerful marketing tool, Vine is without a doubt an app you should make the best use of. It is easy to use, it can reach broad audiences and quickly introduce them to any new information you want to share. By using Vine, you will also show your clients that you are up-to-date with the latest social media tools. For a great deal of users, Vine is also a fun and creative app to explore, so you can easily tap into the benefits of using the trendiest apps around. The power of visual information should never be underestimated in marketing, hence Vine might provide you with a great opportunity to enhance your business in just six seconds.