I recommended RankSense to a newbie wanting to optimize a site a while back, and I remembered to ask him today what he thought of it. He said that he'd done a little happy dance earlier because he'd watched in fascination as the software handed him gobs of information that he probably would never have discovered on his own. But he didn't contact me about it back then because information is just information. He said that he was waiting for results of the actions he'd taken based on that information to make any real decisions about the worth of the product.
He then told me that I'd asked him about it today at just the right time, because he'd just started receiving a ton of traffic from a handful of great new rankings he'd achieved. I asked him if he was sure that the rankings were a direct result of using RankSense and he said that all the actions he took were based off of his interaction with the program. While there's never a sure-fire way to correlate actions to rankings, I'd still say that's pretty impressive. Not sure if everyone would get results that are that impressive or not, but RankSense is letting everyone download and use the program risk-free for 90 days, so if you haven't tried it yet, it makes sense to at least check out the free trial version. Information is a good thing to have, as it helps us make smart decisions. I like information.
In case you've forgotten what it is, I did a short review of it earlier. Here are a couple of pics I posted back then, although the software has been updated since then. Still, you can get a good idea from these old pics how comprehensive the product is. Also, if you check out the site, you can see a video demo of it – which is recent, so you get a much better idea of what it can do for you. Oh and the pricing rocks, btw. Hats off to Hamlet Batista for doing such a great job at producing a killer tool and keeping the price right.