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Attention: why settle for less?

by Ruud Hein.

To answer the question "why should I use Twitter / Facebook / Flickr / Digg / Sphinn / Jaiku / <insert Web 2.0-ish site>?" you have to rephrase it:

Why should I settle for less attention?

Having a blog is just the start.

"Your" audience isn't hanging on to your every word: they're leading their own online lives.

The only way to catch their attention is to be where they are.

The more places you and your audience share, the more of their attention you have.

It's the participation economy, stupid!

Recommended follow-up:

• Explaining what the "Social Graph" is to your Executives, Jeremiah Owyang
• What the Web Strategist should know about Twitter, Jeremiah Owyang
• The Attention Crash, Steve Rubel
• The Magic of Including People, Chris Brogan

As posted in Social Media on November 27, 2007.

One Response

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1. Intellect Y’all » Blog Archive » Social media works for attention seekers says:

   October 20, 2008 at 2:34 am

   [...] search.  Don't tell the dog, but Google is really my best friend.   I came across this interesting article by Ruud Hein at Search Engine People, who rephrases the question "why should I use social [...]

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