Do you remember the first time you made a relatively minor change to a web page — to the title tag for example — and then you came back a couple of days later and you were on the first page of Google for one of your coveted terms? That feeling is both powerful and liberating at the same time, a twisted combination of He-Man and Skeletor, and I knew I wanted more of it.

I spend a majority of my time helping people track keyword rankings at SeoKeywordRanking.com. I work with a small team to keep everything running smoothly, and that seems to work for us.

I originally have a design background, but slowly became more engrossed in the technology of creating websites. From there it was a natural progression towards learning all I could about search engine optimization. I've worked for several large companies, as well as a St. Louis marketing firm but am happy to say that I now work for myself.

I'm honored to be included among such elite company here at Search Engine People, and will strive to submit worthy articles.

Will's Recent Posts

• Start Today to Achieve Your Long Term Goals
  

  On the internet so much can happen in just a day or week that long term planning for events that are months or years away don't come easily to small sales teams. By spending a bit of time focusing on these long term dates you'll set yourself up to reap the rewards when those dates [...]

• The Power of Customer Reviews
  

  One of the joys of having access to a client's Analytics data is finding out what does and does not drive traffic and sales. I'm specifically interested in measuring the dynamic elements of a page to see what kind of impact they have. Product reviews created by customers falls into this category. I recently ran [...]

• Be Your Own Link Wheel
  

  Recently I had a client in a difficult niche that was having issues building backlinks. There are many site owners in competitive niches — I'm looking at you, lawyers — that have zero interest in helping their peers, even if it means they're helping themselves. The idea of helping out a  potential competitor is like [...]

• How to Use Media for Creative Link Building
  

  Much of the content we consume on a daily basis is text-based. As an SEO specialist, you're likely accustomed to associating link bait with the written word — if you come up with a spectacular article, chances are that you'll earn a few backlinks to those posts. Written posts are not the only kind of [...]

• 4 Ways to Quantify Optimization
  

  Have you ever had a client come to you with vague goals? When they simply state that they want their site to rank better or that they want more contact us form submissions, it's important for you to determine a baseline starting point before you begin any optimization. If you don't have any measure for [...]

• Problem Solving Your Way Towards Profitability
  

  Are the blogs that you follow helping you to solve a problem you have? Increasingly I've noticed that the writers I follow the closest are those that are actively assisting me attain the goals in my life. These could be as minor as learning how to draw, or as major as becoming a better husband. [...]

• 11 Tools For Domain Name Research and Registration
  

  Through the course of any given week I find myself checking for domain name availability ten or more times. I've used each of the following domain tools at one point or another, and they each have a different approach. Moniker Moniker is usually my first choice for domain name research. While the interface is basic, [...]

• Three Easy Mistakes to Avoid When Doing Keyword Research
  

  In the process of creating targeted keyword lists for any particular project it's easy to simply say "target the keywords with the highest search volume". This is almost never true, of course. Clients often want the moon delivered on a platter but that doesn't mean that's what they actually need. The following tips are a [...]

• Using Google Analytics as an Alternative to Website Optimizer
  

  Recently while doing some banner conversion rate testing with an eCommerce client, we found that our numbers were not adding up correctly. The problem was that Website Optimizer limits the test set to a specific action on the part of the consumer, essentially placing blinders on our testing efforts. With eCommerce sites though, there are [...]

• Increase Adsense Income by 18% with the Perfect Follow-Up Article
  

  If you have a site that's earning a steady revenue stream with Adsense, you've likely notice that only a few of your pages are earning a majority of your income. That's not a new concept — the idea of 20% of your pages earning 80% of your revenue is also known as the Pareto Principle, [...]