The disease is sweeping the nation. It seems to be affecting small business owners (and even large corporate owners) everywhere. Its called (drum roll please) procrastination. For example, this article would have been out days ago, [...]
Before the Internet, writers wrote and readers read. However, like most things, technology left its mark on the writer/reader relationship. For the Internet, writers write and readers scan. This is the largest difference among many between writing for the Web and writing for print.
Think about it. When you read a book, for the most part you plan to settle down with it and take awhile. Whether fiction or nonfiction, books are generally read for long-term pleasure.
An amazing amount of online business owners think conversions are the main goal of a website. They’re only part right, and the part that’s missing makes a big difference.
Too often, people focus on the single conversion, forgetting those that came [...]