Vice President at Search Engine People, helping a team of account directors and managers to help organizations grow their market share using the online channel.

Online Marketer since June 2000, Internet geek since 1994. Follow me on twitter at @semlady to see what I'm reading now.

Helen's Recent Posts

• What is Google Analytics Premium?
  

  Today, Google launched it's newest Analytics offering – Google Analytics Premium.

  There are limitations on your Google Analytics account that you probably didn't even know you had. Limits such as Google just ignoring your traffic after a certain limit. The new Premium version removes some of these problems for sites with enough traffic and budget.

  Premium is not cheap, that's for sure! Here's what we know so far…

• Google Analytics – Is that really you?
  

  Google Analytics has improved security.

• Google Plus – How it Affects Your Website
  

  What Google+ means for your site and the steps you should take now.

• Google Updates Rankings to Penalize Negative Reviews
  

  To explain why Google is making this algorithm change, first you need to know the story that unfolded this week: A couple of days ago, the New York Times ran a story about a company who claims to be generating business by getting NEGATIVE reviews online. In the story, a company called DecorMyEyes allegedly gave [...]

• 12 Questions and Real Facts: How Google Instant Will Affect Businesses
  

  Instant Search by Google: not just search suggestions but the results live updated as people type.

  How does that impact my business? What should I do to stay relevant or even just in the game?

• Yelp Reviews Now GONE from Google Places
  

  Google confirmed today that Yelp reviews have been removed from Google Places. In recent months, Yelp's CEO Jeremy Stoppelman has been publicly unhappy that Google began to crawl Yelps reviews and include them in the "Reviews" section on Google Places pages. A few years ago, Google used to pay Yelp for access to their reviews, [...]

• What is Facebook Open Graph?
  

  You might have heard the term "Facebook Open Graph" lately and wondered what it is. Sure, Facebook Connect has been around for a while, but what is the "Open Graph"? Last week, I had the privilege of speaking at SES Toronto in the Facebook Feeding Frenzy session with Andrew Goodman, Dennis Yu, Duane Brown and [...]

• SES Toronto 2010: Introduction to Information Retrieval on the Web
  

  Otherwise known as "How Search Engines Work", this session by Mike Grehan looks like it's going to be an interesting hour of great information on the "tubes and dials" of how search engines do the magic that they do. Moderating: Jonathan Allen, Director, SearchEngineWatch Presenting: Mike Grehan, Global VP Content, SES/Search Engine Watch/ClickZ – solo [...]

• SES Toronto 2010: Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals
  

  Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals Moderated by: Tracy Falke, Social Media Specialist, Freestyle Interactive Speakers: Casey Rovinelli, Director, Digital Marketing, National Hockey League Players' Association Jonathan Allen, Director, SearchEngineWatch Puneet Bhasin, Independent IT Consultant First up: Casey Rovinelli, Director, Digital Marketing, National Hockey League Players' Association We're [...]

• SEO Then & Now – Liveblogging SES Toronto
  

  OK, it's the first session of SES Toronto 2010! We'll be liveblogging most of the sessions, so without further adieu, here we go! SEO Then & Now: What's the Same? What's New? Moderated by the always upbeat Jim Hedger, Search Marketing Consultant First up: Judith Lewis, Head of Search, Project Metal It used to be [...]