Search Engine People

Welcome! Thanks for visiting!

Subscribe to the full feed

Using the Cross Pollination Concept to Aid With Social Media Success!

by Jeff Quipp.

Its difficult isn’t it? When you begin in social media, you feel dwarfed by this immense creature called Social Media that stands before you. You think to yourself; how could I possibly ever tackle something this large and win … its just too big?

The truth is … its not impossible because of a little concept I like to refer to as cross-pollination. This is where two plants or media support one another, and the resulting whole is stronger than the mere sum of the parts. Another way to look at it is; don’t fight, but rather join forces.

Pre-emptive Reputation Management (PRM) Comes of Age

by Jeff Quipp.

Have you ever considered the possibility that you have within your power, the ability to prevent most negative stories about you or your company from reaching the first page of the main Google search results?

Its true!

It just requires some effort in advance. Such actions referred to as “Pre-emptive Reputation Management” (PRM) techniques, are designed to prevent negative stories from ranking high for key terms before they are even written. Actions taken after the fact to ‘remove or push beneath the fold or first page’ are referred to as “Reactive Reputation Management” (RRM) techniques.

22 DoFollow Social Media Sites Offering Profile Links

by Jeff Quipp.

Are links your nemisis rather than a powerful tool?

In last week’s post I talk about 4 alternative uses of social media. Point #2 I mentioned in that piece talked about “generating direct backlinks”, though I wasn’t able to elaborate as much as I would have liked to.

Obviously there are many ways to get links from social media. One such technique is to establish profiles on various social media, and link from your profile on those sites, back to your web site. The key obviously is in knowing which social media sites permit links, and which permit DoFollow links.

4 Alternative Uses of Social Media

by Jeff Quipp.

Sometimes, looking at things from a different perspective helps. Here are 4 ways to look at social media from a different perspective … and none require the submission to go ‘hot’ to receive benefit.

Use it for:

1. Reputation Management - as my previous post on the subject (Reputation 50+ Posts to Help You Bury Negative Posts About You or Your Company ) suggests, by developing and building out profiles on numerous social media sites, you can often preempt negative posts about a person or company, so they never make it to the first page of the search results. You can also use it in a more reactionary way … to bury existing negative posts about you or your company.

50+ Sites To Help You Bury Negative Posts About You or Your Company!

by Jeff Quipp.

The Problem:
Have you ever had a client come to you in a state of desperation, begging for help to remove a blog post that ranks for their business name, and portrays them in less than a positive light?

Or perhaps you had a very contentious break-up with an old flame, and they’ve since decided to air their beefs with you in a more public forum, and these complaints now appear every time you type your name into Google. Maybe you merely made a mistake one evening after a few too many beverages, but the proof now appears in video form online and as a result has become part of your public resume.

25 of Digg’s Most Trusted Sites

by Jeff Quipp.

Ever wanted to become a power Digger? Come on now … sure you have.

Here’s how to start.

Its a well known fact that Digg trusts content from some sites more than others. Why not … the larger sites are obviously more conservative and more sensitive to public scrutiny. Such sites are much less likely to publish rubbish for fear of reprisals, lost confidence, and reputation management fiascos. As I talked about in my post last week 4 Pillars of Social Media Algorithms - Trust x4, Digg rewards sites it trusts by permitting them to go hot at lower votes counts than those it trusts less. Makes sense right?

Yahoo Acknowledges Canadians Live in Canada!

by Jeff Quipp.

Great news this a.m. from the land of hockey … Yahoo has finally acknowledged that yes, we Canadians live in Canada. What you ask?

In essence, this means that Yahoo is finally automatically redirecting Canadians searching via Yahoo Search (ie. Yahoo.com) to Yahoo.ca, presumably based on IP. The result is more Canadian sites will be found in the search results (and fewer U.S. based sites) since the vast majority of searchers assumed this was happening automatically.

Try it for yourself if you live in Canada … type in Yahoo.com and see if you are redirected to http://ca.yahoo.com.

4 Pillars of Social Media Algorithms … Trust x4

by Jeff Quipp.

Ever wonder why some Digg submissions go hot at 25, while others don’t at 270+? Same with Stumbleupon … why do some posts do exceptionally well while others with similar numbers of thumbs ups get substantially less traffic?

One word … TRUST!

Trust plays a huge role in organic search algorithms, so why wouldn’t it in social media algorithms. After all, it makes perfect sense intuitively. Social media sites rightfully want the best content to rise to the top, so at the end of the day there are really only 2 considerations for a piece of social news/bookmarking content:

Game on Matt … 1st to 500 Twitter Followers Wins!

by Jeff Quipp.

Its true! Matt McGee and I have had a long time bet who would be the last to join Twitter. Following Michael Gray’s session at SMX Social, we both saw the light and mutually agreed to join Twitter. Though in true fashion, we’ve still got to settle our bet, so we decided to each wager $250 … and merely change the terms of the contest.

Despite all the benefits of Twitter, its still a little bittersweet for me. I liken twitter to The Collective aspect of the Borg in Star Trek. A person can be easily overwhelmed with incoming information. That said … I’ve seen the light … I am now Borg. Resistance was futile!

Social Communities Going Down … Who’s Got Personality?

by Jeff Quipp.

If its in fact true that “actions speak louder than words”, and “problems are merely opportunities in disguise”, we should be able to read a lot into the personality and philosophy or various social communities by looking at how they behave when confronted with adversity (read scheduled maintenance).

Therefore below, find a number of ’scheduled maintenance’ pages shown by numerous social media sites. Which show the most personality? And which should be retired as boring an uncreative? Here’s the list: