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Authority, Spheres of Influence, and Influence Ripples
by Jeff Quipp.Now that you’ve forged your Foundation Friends, and are beginning to expand your authority by continuing to write excellent quality blog posts, while securing new friends and fans through the previously mentioned tactics, the concepts ‘Spheres of Influence’ and ‘Influence Ripples’ become tremendously important.
Source: http://darmano.typepad.com/logic_emotion/
Spheres of Influence & Influence Ripples … the Concept:
David Armano introduced the concept of Influence Ripples in 2006. His post Influence Ripples 2.0 shows how numerous bloggers with varied spheres of influence interact. Ultimately, networks become evident.
The concept is this, each person’s authority can be viewed as a circle (see above) on a 2-dimensional grid:
Friend Promotion - Step 3 of the Authority Building Process
by Jeff Quipp.Ever heard it said … “to have a good friend, you’ve got to be a good friend”?
Image courtesy: Prosoundweb.com
Well its absolutely true! A group of friends with similar interests but complementary skills is beneficial for all involved, especially where each works to help the others in the group. If each member is an authority in their respective realms, and truly respects the work and skills of the others, the whole becomes greater than the sum of the members … which tends to elevate the “authority” of each of the members.
Foundation Friending - Step 2 of the Authority Building Process
by Jeff Quipp.Have you ever happened upon a blog, and thought to yourself “Wow the information on this site is fantastic … how does the world not know about it?”.
It happens often. The problem is; content alone is highly unlikely to be sufficient to build any significant authority. If half the battle is creating great content, the other half is all about who ya know. In the end, build a better mousetrap, and the world will not necessarily beat a path to your door!
Blogging - Step 1 of the Authority Building Process
by Jeff Quipp.When you’re new to online marketing, where do you start when you want to build authority on a given subject?
In reality, Authority Building is a process … a linear process for the most part. This means that there are steps and stages, and perhaps even a natural evolution of actions. Within each stage, there are some tactics that will typically work much better than others.
The key here is to look for a process that can be replicated … and will consistently produce great results.
Google To Americans - We Love You Again! The Organic Realignment
by Jeff Quipp.Did you know that Google played favourites (Canadian spelling eh?) for a long time?
Its true! For the longest time, American companies were not really given a fair shake in the search results. It wasn’t intentional, rather was just the byproduct of legacy infrastructure, and competing priorities. And don’t get me wrong, this is in no way Google bashing. I certainly understand the problems associated with their dilemma, and why it took so long to rectify.
Let me explain. Being Canadian, we’re obviously very aware of our neighbours (yes I spelled that with a ‘u’, eh) to the south. Until very recently, we understood that there were 3 different sets of Google search results applicable to us:
Using Digg to Get TV, Newspaper, Radio, and Magazine Mentions
by Jeff Quipp.Ever wonder why some of your competitors frequently seem to get mentions on radio, in newspaper articles, magazine articles, and even occasionally on television (news or local programming)?
Here’s a little strategy I’ve been working on for about 6 months now that has resulted in some great offline mentions, and takes minimal effort.
Here it is in a nutshell:
What You Need:
If you don’t already have an account on Digg, get one. Dedicate some time to it though … build a semi-power account if you can. If not, try it anyway
Using Social Media to Build Authority
by Jeff Quipp.OK, so we all agree that social media traffic converts extremely poorly. However, can it be used help to build authority?
This is the 6th post in the series about Authority Building. The previous 5 are:
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1. I Jeff Quipp Am Not an SEO … I’m an Authority Builder
2. What Is Authority, and How Do You Build It?
3. What Type of SEO Client Are You?
4. Authority vs Celebrity … Is There a Difference?
5. Authority Building: Tools of the Trade
In this post, I’ll delve into the use of Social Media as a tool in our authority building toolkit.
Search Economics - Automation and Economies of Scale
by Jeff Quipp.This post is the second in the series on Search Economics. The first post discussed a concept called the Law of Diminishing Returns. This series on Search Economics is intended to help search marketing firms understand the economics of their own businesses, and also to help explain some difficult concepts to clients. Primarily though, this post in particular helps to explain the industry’s fascination with automation.
Definition:
Economies of scale are defined as; when more units of a good or a service can be produced on a larger scale, yet with (on average) less input costs, economies of scale (ES) are said to be achieved. In lamen’s terms, the more you produce, the lower the average cost of production.
Authority Building: Tools of the Trade
by Jeff Quipp.Is an industry expert really an authority, if no one knows about his/her expertise?
This post is the fifth in the series on Authority Building. This post will look specifically at 8 techniques used the increase the visibility of a person’s profile and their knowledge. The previous four posts in the series are:
Search Economics - The Law of Diminishing Returns
by Jeff Quipp.Have you ever thought to yourself (or had a client say to you), if I triple my budget, I should see at least triple the results … right?
Unfortunately NOT … at least in most cases that have anything to do with search!
Why:
Plain and simple; any reputable search company will target the easiest and least expensive wins first where limited budgets are involved (or as I like to refer to it, the preverbial low hanging fruit). Let me explain using a very simple example.
Imagine you’re a caveman or cavewomen, and you’re obviously always hungry. You find an apple tree brimming with tasty ripe red apples.
