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Beware - Your Digital Footprint is Your Resume
by Jeff Quipp.So much fuss lately about our carbon footprints, but what about the digital footprints we leave. Think about this for a second … a great deal of what we do now appears online? I started thinking deeper about the implications of digital footprints earlier when I posted a piece from DailyBlogTips … titled “Put Honesty and Integrity Above Everything Else to Sphinn.
Open Letter to Kevin Rose - Please Fix These Problems!
by Jeff Quipp.Dear Mr. Rose,
I posted a blog a few days ago Some Digg Functionality is Broken … Ohhhh It Hurts highlighting some of the issues I was having with Digg. The intent as you’ll note was not to bash Digg in any way, only to highlight problems I was having with the site, and the solution I had found to work around the issues until such time that they were corrected.
Image courtesy Scott Beale / Laughing Squid
Some Digg Functionality is Broken … Ohhhh It Hurts.
by Jeff Quipp.Its true … some of Digg’s functionality appears broken at the moment. Fortunately, its not critical functionality, so we will survive. It is a pain however.
Accordingly, in the remainder of this post, I’ll identify the problem, show the symptoms, discuss the implications, and propose a solution … much like an old boss said to me once; “don’t come to me with problems, come to me with solutions!”. I still live by that motto to this day!
1st Annual SEP Search & Social Media Jokes Contest
by Jeff Quipp.I am really pleased to announce that we here at SEP are launching our First Annual Search and Social Media Jokes Contest, beginning today, and ending December 15, 2007. After all the fun and success we had with our first contest (the SEO Lyrics Contest), how could we not follow up with another?
What Google (Search) Wants!
by Jeff Quipp.Google’s been very very busy lately, devaluing Page Rank, penalizing those who buy and sell paid links, and those who engage in PayPerPost. I think in attempting to justify their actions, we can all surmize that Google is acting in its own best interest … and rightfully so. That said, hostility toward Google seems rampant and growing.
Sphinner’s Crossword Challenge - Friday Fun!
by Jeff Quipp.I’ve been playing alot lately with the concept of using fun and humour (Canadian spelling eh) in social marketing and networking. For example:
1) the post earlier this week The (un)Official Sphinn Awards (in conjunction with my good friend Dave from Trail of the Fire Horse Blog … cool name eh? I’m jealous!).
2) We also ran an SEO Lyrics Contest back in the late spring and early summer
3) and created a series of industry cartoons .
The First (un)Official Sphinn Awards - Day 1
by Jeff Quipp.Good morning all and welcome to the show. It is that time of year when the buzz is in the air, that familiar cry of ‘meme’ can be heard and the air is electric with excitement and anticipation. Outside the crowds gather, as do the industry celebrities. Just on my way in this morning, I believe I saw Larry and Sergei dressed to the nines (see below), and was able to snap a quick picture on my camera phone.
Image courtesy of ValleyWag
The Role of Search in Advertising
by Jeff Quipp.Do you intuitively understand the strengths and weaknesses of search as it relates to all other media? I mean, most of us get that paid search has distinct pros and cons, as does organic search, but what about search in general relative to other media?
For example … why would search not be the ideal tool to create awareness of a brand new revolutionary type of laser drill for the home handyman? In the remainder of this post, I’ll explore the role of search in advertising, as it has implications for such questions.
If You’re Going To Advertise Offline … Make Sure You’re Well Represented on Search Engines!
by Jeff Quipp.Can a good search presence improve an offline marketing campaign’s results? You may be surprised to hear … ABSOLUTELY! Offline and search campaigns are actually very symbiotic in nature. See the proof abreviated in graphical form below, but also be sure to check out the full study.
The Proof:
Courtesy iProspect
The Cudos:
The study was commissioned by iProspect and was performed by Jupiter Research. It was titled iProspect Offline Channel Influence on Online Search Behavior Study. Check it out! Our industry needs more of these studies performed. Google, Yahoo, ermmm MSN … please step up!
The Avatar Experiment - Stunning vs Cute vs Guy
by Jeff Quipp.Hot on the heels of a posting titled ‘Differentiate (Your Avatar) or Die’ by Michael (aka planetc1) over at Sphinn, and following the unique experince had recently by one of the ladies here in our office, I was prompted to create an avatar experiment and then test it. Essentially, she (our female staff member) changed her StumbleUpon avatar, and upon doing so, her friend count increased very quickly with virtually no effort.
Now, I’m sure many of you have theories about this, but it certainly caused many of us at SEP to chat and theorize in the office. After much debate, we hypothesized that:
