FEATURED CLIENTS
CERTIFICATIONS
Welcome! Thanks for visiting!
Subscribe to the full feed
7 Benefits to Engaging in Social Media Marketing
by Jeff Quipp.I’ve had a few friends lately who aren’t sure about the value of social media marketing, so rather than debate the merits of social media verbally, I thought I’d save the time needed to argue it repeatedly, and do my best to compile my thoughts so I could merely direct others to this posting in the future. Below are what I believe to be the 7 benefits to engaging in social media. Keep in mind, different individuals will have different objectives, and therefore will look for different benefits. Here is a summary though:
Offline Web Links! What??????
by Jeff Quipp.Its true! The image below is a link to a web site! Its not to be clicked on though … its an offline link that needs to be photographed from a mobile device to be activated. In this case, it may reside on a billboard, a poster on a telephone pole, an ad in a men’s washroom, or a tile on a train station floor. But make no mistake … it is a link to a website!
13 Interesting Stats About Sphinn
by Jeff Quipp.When I was writing my piece on “Search and the Pareto Principle” (aka the 20/80 Rule) last week, I was playing around with Sphinn (a Digg types news submission and sharing service for those in the SEO/SEM/SMM industry) and found some really interesting information that I thought might be worthwhile sharing.
Here are some of the findings as of yesterday:
1) there were 4371 profiles on Sphinn … that’s a large number of people engaging in seo/sem/smm to one degree or another
Search and the Pareto Principle
by Jeff Quipp.The Pareto Principle, also known as the 20/80 Rule, is an interesting phenonenum that has many implications for those practicing search and social media. The concept is losely defined as; for many events, 80% of the effects come from 20% of the causes. Its a truism so to speak, though its the rough concept that is important and not the absolute numbers. Some real life examples of this concept in action are:
a) in general, 80% of a hockey teams goals, will come from 20% of the players
b) often 80% of a company’s revenues will come from 20% of its clients
c) 80% of a country’s wealth will be held by 20% of the population
d) 80% of the postings on Spinn/Digg, etc. will be by 20% of the total number of posters
e) 80% of most tasks can be completed in 20% of the time
SEP Blog Improvement Thoughts
by Jeff Quipp.I was tagged recently by Shana Albert (author of a great post recently on Social Media being the New BAD Boy … its a fun read) at AllWorkAtHomeIdeas for a Blog Improvement Meme. Personally, I’m a fan of anything that forces my hand. If it takes a blog improvement meme for get me to finally make some much needed improvements to our blog, then so be it. I’ll take that task to hand … well maybe next week.
Theory of Types and Stages of Online Professional Relationships
by Jeff Quipp.Establishing a strong Social Media Profile necessarily means establishing networks of (professional) friends/relationships online (aka online professional relationships … OPR) that can be called upon to help you when needed. In some cases, your goal will be to befriend individuals that are influencers in a given sphere; when needed you can count upon them to use their powerful sites and networks to drive traffic and/or business to your site. In yet other cases, your goal maybe to enlist your network to stumble or digg particlar articles. Your effectiveness at each of these efforts is a function of the strength of your OPRs … since many require different levels of trust given the potential risk to the OPR. And yes, risks do exist! Accordingly, the remainder of this post will discuss our SEP interpretation of the stages of online professional relationships, and what OPR efforts can be expected at different stages.
Setting Goals for Social Media Profile Development
by Jeff Quipp.So here you stand, a virtual newby to the world of social media, and it appears that you have the monumental task before you of scaling this towering mountain called developing a professional network online … developing your social media profile. But where do you begin … “my god this mountain is high” you think to yourself. There are so many possible paths up the mountain.
ZiiTrend - The Social Prediction Community & John Chow vs Shoemoney
by Jeff Quipp.Imagine finally answering the question; is our collective social consciousness a better predictor of the actual outcome of future events than our own personal guesstimates? Well, imagine no more. Enter ZiiTrend - the Social Prediction Community, a site that endeavors to answer that question for us, and provide us with the collective social probabilities of the occurrence of certain events. Hat tip to Profy.com for bringing it to my attention via their blog.
Online Reputation Management - Issue Resolution Flowchart
by Jeff Quipp.Online Reputation Management, and the accompanying Issue Resolution Process seems to be a very hot topic of late. There is much debate about the approaches to use in varied situations. That said, I thought I’d take a stab at trying to add some clarity to the process by creating a model to guide the decision making process. As it happens, I was so impressed with SEOMoz’s How to Handle a Google Penalty flowchart, that it occurred perhaps one should also be created in this situation … voila!
SEP Cartoon - Todd Malicoat’s Tagline Problem
by Jeff Quipp.This week’s cartoon is dedicated to a well liked character in our industry … Todd Malicoat (aka StuntDubl) who I consider a friend. I met Todd many years ago for the first time at a PubCon Conference in Orlanda way back in 2003. He’s come along way in the industry since then, and is very definitely an authority on everything social and search.
