So, you get a call from a local pizza restaurant who was referred to you by a friend. He wants to use the web to increase his visibility. What do you do? That's actually a trick question. While [...]
For someone who knows how SEO works, we tend to work in the right order- keyword research then content. In a perfect world, every job that we get would be in the right order. Unfortunately, the role of an SEO typically involves reverse engineering the content on a website to ensure that what the webmaster wants to rank for will (hopefully) get ranked.
The good news is that ranking locally is infinitely easier than ranking regionally or nationally. It all starts with understanding how to optimize your website....aka on page optimization.
If the price is too much, you risk losing a customer but if it is too little, the perceived value could hurt sales as well. One option is to use decision field theory to give what appears to be options when, in actuality, you are driving the majority of sales through the price point you want them to pay.
A headline motivates the visitor to keep reading. The best headlines are specific in nature, sometimes exclusive and clearly states the benefit of staying on the page to the reader. Some can be catchy, imply a benefit, offer a little mystery, or present a warning to reader or give a unique feature or reward if the visitor chooses to "buy into" the headline.
Last month, I received a notice that my AdSense account has been terminated because of invalid clicks after having the account for nearly 10 years.
For many SEO companies, your job is well done when you have accomplished ranking a web site for a selected keyword. After that, it is the website's problem to convert the search engine traffic. But what about those [...]