/Leo Dimilo

About Leo Dimilo

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So far has created 21 blog entries.

The 5 Stages of a Marketing Campaign.

So, you get a call from a local pizza restaurant who was referred to you by a friend. He wants to use the web to increase his visibility. What do you do? That's actually a trick question. While [...]

By |June 18th, 2012|Inbound Marketing|Comments Off on The 5 Stages of a Marketing Campaign.

4 Steps to Doing Keyword Research For Existing Content

For someone who knows how SEO works, we tend to work in the right order- keyword research then content. In a perfect world, every job that we get would be in the right order. Unfortunately, the role of an SEO typically involves reverse engineering the content on a website to ensure that what the webmaster wants to rank for will (hopefully) get ranked.
By |May 16th, 2012|SEO|Comments Off on 4 Steps to Doing Keyword Research For Existing Content

On Page Optimization Tips for Local Businesses

The good news is that ranking locally is infinitely easier than ranking regionally or nationally. It all starts with understanding how to optimize your website....aka on page optimization.
By |April 19th, 2012|Local Search|3 Comments

5 Practical Link Building Strategies for Local Businesses

The best link building practices build networks that go beyond dumping exact anchor text URLs across the web. The best link building practices involve leveraging a businesses existing network for traffic referrals first because the return is the highest there.
By |March 5th, 2012|Local Search, SEO|5 Comments

Easily Establish The Best Price Point With Decoy Pricing [Decision Field Theory]

If the price is too much, you risk losing a customer but if it is too little, the perceived value could hurt sales as well. One option is to use decision field theory to give what appears to be options when, in actuality, you are driving the majority of sales through the price point you want them to pay.
By |February 10th, 2012|Content|Comments Off on Easily Establish The Best Price Point With Decoy Pricing [Decision Field Theory]

5 Ad Copy Headlines that Sell

A headline motivates the visitor to keep reading. The best headlines are specific in nature, sometimes exclusive and clearly states the benefit of staying on the page to the reader. Some can be catchy, imply a benefit, offer a little mystery, or present a warning to reader or give a unique feature or reward if the visitor chooses to "buy into" the headline.
By |January 9th, 2012|Content|2 Comments

The Risks of Using Revenue Sharing Websites

Last month, I received a notice that my AdSense account has been terminated because of invalid clicks after having the account for nearly 10 years.
By |November 16th, 2011|PPC|1 Comment

Everything you need to know about rel="author"

The rel="author" markup centralizes all the articles that you have written that are scattered across the internet into one place.
By |September 19th, 2011|Content|4 Comments

Social Networks and the New Challenge for Ranking in Search

Those who think that are under the opinion that social networks for ranking can be gamed may change their opinions after reading this article.
By |September 7th, 2011|Social Media Marketing|1 Comment

How to Improve Your Conversion Rates by Optimizing Goals

For many SEO companies, your job is well done when you have accomplished ranking a web site for a selected keyword.  After that, it is the website's problem to convert the search engine traffic.  But what about those [...]

By |August 11th, 2011|Conversion Optimization|2 Comments