LeoDimilo

/Leo Dimilo

About the Author: Leo Dimilo

Leo Dimilo is a marketing consultant for local businesses in his area. He develops online marketing strategies to help businesses become more visible on the web. Read More Articles by Leo on Search Engine People

Leo Dimilo

The 5 Stages of a Marketing Campaign.

So, you get a call from a local pizza restaurant who was referred to you by a friend. He wants to use the web to increase his visibility. What do you do? That's actually a trick question. While SEO professionals [...]

By | June 18th, 2012|Inbound Marketing|Comments Off on The 5 Stages of a Marketing Campaign.

4 Steps to Doing Keyword Research For Existing Content

For someone who knows how SEO works, we tend to work in the right order- keyword research then content. In a perfect world, every job that we get would be in the right order. Unfortunately, the role of an SEO typically involves reverse engineering the content on a website to ensure that what the webmaster wants to rank for will (hopefully) get ranked.

By | May 16th, 2012|SEO|Comments Off on 4 Steps to Doing Keyword Research For Existing Content

Easily Establish The Best Price Point With Decoy Pricing [Decision Field Theory]

If the price is too much, you risk losing a customer but if it is too little, the perceived value could hurt sales as well. One option is to use decision field theory to give what appears to be options when, in actuality, you are driving the majority of sales through the price point you want them to pay.

By | February 10th, 2012|Content|Comments Off on Easily Establish The Best Price Point With Decoy Pricing [Decision Field Theory]

5 Ad Copy Headlines that Sell

A headline motivates the visitor to keep reading. The best headlines are specific in nature, sometimes exclusive and clearly states the benefit of staying on the page to the reader. Some can be catchy, imply a benefit, offer a little mystery, or present a warning to reader or give a unique feature or reward if the visitor chooses to "buy into" the headline.

By | January 9th, 2012|Content|2 Comments