I'm a SEO Manager here at Search Engine People and am a proud, self-proclaimed "link guy". My job in a nutshell? I'm responsible for ranking clients on the main search engines for their major keywords. When I'm not in front of my computers constantly testing and trying new link building techniques, I can be found up north at my cottage in Muskoka where I like to spend a lot of my time in the summer.

I'm an AVID hockey fan (Go Leafs Go!), love to wakeboard and water-ski as well, but my main passion is definitely music and rocking out on the drums. Feel free to get to know me better by adding me on the major social media networks below.

Paul's Recent Posts

• Massive Google Changes Severely Impacts Local SEO
  

  With Google having made major changes to the way it presents local search results, here's what Search Engine People thinks about it.

• Top 20 Free WordPress Plugins for Bloggers
  

  WordPress' core functionality can be extended using plugins. There are well over 11 thousand plugins available. So … which ones should you use?

• Google Testing Twitter Results on SERP’s In Canada
  

  Search Engine People catches Google doing live testing with some very interesting ways of folding Twitter results back in the main search results page.

  What's going on there and how it matters to you.

• Google Shows Multiple Listing for One Site [+ How To Get Them Checklist]
  

  Google allows single site to dominate the search results. The strategy behind this move — and an actionable checklist on how to get multiple listings yourself

• 3 Indexability Tips: Maintaining Indexed Pages
  

  The goal of these tips is to get the pages initially indexed and then more importantly, to keep those pages in the index. As mentioned earlier, just because a page is crawled doesn’t mean it will necessarily get indexed, so make sure that you focus on: 1.) Getting links to the homepage from high authority, [...]

• Crawlability Enhancers: 7 Tips for Deep Crawling Success
  

  One of the biggest issues these days that I’ve seen in Google comes down to crawlability and the way larger sites are being indexed. Crawlability and indexability are some of the most important aspects of SEO as you need your site to get both crawled and indexed in order to get any organic traffic from [...]

• Google Analytics Releases Mobile Search Tracking
  

  For the first time mobile device visits can be tracked out-of-the-box using Google Analytics. How can you access these stats, what does it mean and how can you use it? The Analytics team over at Google sure has been busy! After announcing the additions of Annotations and Asynchronous Tracking over the past few weeks, they’ve [...]

• Tool Time: The Search Marketer's Free-to-Cheap Goodie Bag – SES Toronto Day 2
  

  Having the right tools as a search engine marketer is absolutely essential for keeping organized and maintaining the highest efficiencies. I've even wrote a popular post last year about some of the best free SEO Tools, so I'm really excited to see what this panel has in store. This session promises to provide tools that [...]

• Information Architecture, Site Performance Tuning, & SEO – SES Toronto Day 2
  

  Having the technical and navigational foundations of your website properly optimized for the search engines is crucial in order to maximize search referral traffic. If done improperly, small details that may seem unimportant can negatively impact your rankings in the search engines and decrease your user experience. That's why it's so crucial to ensure that [...]

• The Ins and Outs of Twitter: SES Toronto Day 1
  

  Twitter, Twitter, Twitter… seems that nobody here at SES can get enough of Twitter and its implications on the search engines going forward.  Everyone wants to know how to best utilize Twitter not only within their social media marketing, but within their entire marketing plan. Twitter has evolved so much in the past year that [...]