Every few months we hear of a new hurdle Google throws in the way of SEO practitioners. A challenge, a catch-me-if-you-can of sorts. Yes, I refer to the inevitable updates to Google's algorithm that every online marketer lives in dread [...]
Marketing once used to be about carefully debated messages that were packaged in the most appealing ways by people who looked like Jon Hamm for people who looked like you and I to buy more. No more. And that's not [...]
It was inevitable. The fact that 'google' is now used as a verb than a noun, searching for stuff is an indelible part of 21st century life. Whether we're hunting for the closest Mediterranean restaurant or the cheapest dry cleaner [...]
Will your blog improve business bottom line? Will it increase brand awareness and reputation? Are your blogging efforts delivering value? How can you leverage your blog to enhance customer trust?
If you have a blog, these are the questions you must [...]
I'm a huge online shopper. Hell, I'm a shopaholic in general, period.
But there's something about online shopping that makes it extra special to me. Online shopping is a little like Christmas. Placing an order and waiting with bated breath for [...]
If your marketing is supposed to be a mix, and if there's a possibility that you'd be using a wide range of marketing channels to promote your business, that's a lot of money you are investing. For all that [...]
Marketing touches every part of our lives. From the free toy you find in your box of Cheerios in the morning to the sponsored articles you read on your favorite news app to billboards outside your office window to pile [...]
Conformity can be dangerous, especially if your goal is to make a name for yourself. The fact that a belief is widely held doesn't mean it is true or useful.
Yes, the title of this article contains a bit of [...]
There was a time when you could get traffic to a page and make money out of it. As more websites mushroomed and as it became more competitive to attract the attention of the forever-hassled online information seeker, that traffic [...]