Businesses will frantically look around for new consumer behavior trends. Will the mobile be the future of the web? How will mobile consumption patterns evolve? What products and services are making it to the top of the consumer mind share? How do you explain eco-trends, more-ism, emerging markets, and new technologies? Or as Trend Watching [...]
Today, content is the strong hold of online presence. Businesses use content to inform, educate, persuade, convince, and entertain. In most cases (more than we care to admit) content sells. Admittedly, it's hard to create good content because of multiple elements that go into the mix – from research, ideation, creation and then on to [...]
Where can you find original data to stand out from the pack, and what does it take to put it to use?
Content Marketing can be summarized as a means of marketing wherein the potential of the content is optimally leveraged through the use of audience defined mediums and channels of distribution, to create maximum impact; this in turn can be measured by the quantifying the amount of leads generated and the conversion of these leads into [...]