Shockley is a digital marketer who helps businesses succeed in online media, through PPC, SEO, Social Media, and Web Analytics. He is qualified in both Google Analytics and Google AdWords.

Follow him on Twitter @ShockleyAu.

Shockley's Recent Posts

• Google Redefines "Phrase" and [Exact] Match Types
  

  Starting in mid-May, Google AdWords will have new meanings for phrase match and exact match, to "include plurals, misspellings, and other close variants". This will be the new default setting, however, you also have the option to revert back to the traditional setting for phrase and exact match keywords.

• Social vs. "Street Social" (Careful With the Latter)
  

  You should find that sweet spot in the social spectrum, between P.R. Department Spokesperson and D.J. Words-From-The-Street.

• Is Your Content Making a Good First Impression? [How To in GA]
  

  First impressions matter, whether they are made offline by a sales representative, or online by a visit to your website. Is the content on your website making a good first impression? Which content resonates better with new visitors?

• How To Track Clicks On #Anchors in Google Analytics
  

  Last week, a question from a client landed in my inbox, about whether or not it was possible to track clicks on anchors/fragments. Good question! While the vanilla out-of-the-box Google Analytics doesn't do this, a little bit of customization with JavaScript can do the trick. Here's how.

• 4 Advanced Segments For Tracking Social Media in Google Analytics
  

  Google Analytics is an extremely powerful tool – especially if you look beyond the standard reports. You can even use Google Analytics to gauge your social media efforts, and here are 4 advanced segments that you can create in GA to do just that.

• Coming Soon: Twitter's Official Analytics Product
  

  Twitter is now starting to beta test its official analytics product with a select group of users. This comes five months after their acquisition of Trendly – an analytics dashboard for Twitter.

• Implications of Facebook's New "Messages" (Social Inbox)
  

  All eyes were on San Francisco, California today for the rumoured announcement of Facebook's email service, dubbed Project Titan internally, and Fmail externally. With Facebook and email being as big as they are, what are the implications of the social giant's new product?

• 31 Twitter Image Filenames: What Team Are You On?
  

  Have you ever looked at the image filenames of the people you're following on Twitter (i.e., mypicture.jpg)? Does the naming of your profile picture reveal anything about you?

• In-Page Analytics Replaces Site Overlay
  

  Site Overlay is no more, according to an announcement made by the Google Analytics Team on Friday. It will be replaced by a new feature, called "In-Page Analytics".

• Social Search Growing on Bing and Google
  

  October is the month of personalization in search, as both Google and Bing make announcements to enable further integration with social media sites.