Broaden Your Niche Reach To Go Social

Where to get started building your brand and promoting your company through social media when you tailor to a niche public? Here's a quick guide to help your message go broad.

People don't buy from Twitter and Facebook

People don't follow you because they want to know about every single offer and they don't use social sites because they want to be sold to.

People are simply not in a buying mindset when using social sites and trying to sell them something is a waste of time. Unless your offer is absolutely exceptional, or is especially unique or interesting, don't mention it.

Instead, focus on providing interesting, engaging content to your fanbase. This way you can grow your followers, build your brand in the market place and ultimately reach more potential customers.

Interesting, Relevant, Far Reaching Content

Providing good content doesn't have to be difficult, but you have to understand that not everyone shares the same passion for your niche.

If you run a business with a relatively small customer base you need to make efforts to provide content that is interesting to both your active customer base and a wider, yet still somewhat related audience. This will allow you to reach more people, attracting more attention that will benefit your social profiles, SEO and ultimately your business.

Example. If you run a business selling guitar stings should you only tweet and blog about guitar strings? NO.

Instead think of the content that you could be providing like this:

People who buy guitar strings also own guitars.
The same people probably also like guitar music.
They are probably also interested in a lot of other music related topics.

Can you see what's been done here? We have gone from a very niche topic of guitar strings and quite quickly broadened our demographic reach, while still remaining relevant to the original fans. The number of people that are interested in guitar strings is relatively small to the overall population – yet the number of music fans is huge!

This doesn't mean you should totally disregard your original fan base and only focus on very general content – but it demonstrates how you can broaden your reach.

Written by James Blackwell