As someone who lives and breathes Marketing Partnerships for a living, I am often asked about the pros and cons of developing an Online Affinity Marketing Program with the support of an established Affiliate Marketing Network or going it Alone? Both strategies are effective…yet what really matters is what you readily have available to leverage [...]

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I'm often asked about which brands a given company should affiliate with? Not that mass 'affiliate marketing' play, but a more strategic play where one brand gets together with another brand and really does something exciting. They leverage their marketing communications, customers, social media groups, email lists, websites, products and services to generate some new [...]

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I often receive emails with requests to trade links at my company site; geysermarketing.com
It's amazing as to the types of 'Link Partnership' requests that I get on a daily, if not weekly basis. Anything from Insurance sites to Real Estate sites to Auction sites and Travel sites that have mostly nothing to do with any [...]

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Image Courtesy – ab initio ad infinitum
So it would seem that everyone is in a race to become as transparent as possible.� It has become (clearly) evident that there is more revenue potential out there by opening up everything and making it available than there is by keeping it all horded and secret and [...]

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Affiliate Marketing today is so much more than what it used to be, when simply having someone place your banner on their website to drive traffic was the norm.  Back in the day, your banner would catch someones eye, they would click on it, and you would pay the person displaying your banner for each [...]

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Coupons are BIG BUSINESS on the internet today, and understandably so with more and more merchants trying to drive traffic to their websites.  Not only does it provide a nice incentive for shoppers to "shop from home", but it also gives the merchant a way of tracking and measuring the success of their efforts.  Just one [...]

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