Are your Affiliate site goals right for long term success?
by Adam RiemerSome affiliates burn money by missing out on opportunities to make customers their own.
Build a Competitive Affiliate Program
by Greg HoffmanWith thousands of merchants on the major affiliate networks, chances are that most vertical niches are represented. Affiliates active in these verticals will only look at a new merchant based on several criteria: trust or personal relationships with the manager, higher commission and proof of higher conversion compared to competitors.
Align the offsite affiliate messaging with the one you've invested building on-site.
When To Launch An Affiliate Program
by Greg HoffmanThere are at least one hundred questions you should ask yourself when considering whether or not to launch an affiliate program. The most important thing to remember is not to rush the process.
4 Things To Remember When Going From Merchant to Affiliate
by Adam RiemerEssential differences between working in-house for a merchant or alone as an affiliate
Checklist To Evaluate a New Niche Site.
by Adam RiemerA lot of people are never really sure how to enter into a new niche or how to start a niche site. There are a ton of things to think about. Is there a ton of competition, how can I monetize this, should I do a blog or a site, etc… The thing is that [...]
Probably one of the most intimidating things a new affiliate can hear about are datafeeds. The name on its own sounds scary but the actual ways you can use them aren't. Datafeeds are nothing more than excel spreadsheets with products, manufacturer numbers, price points, etc… in them. You don't have to be a programmer to [...]
Contextual Remembrances
by Todd Mintz“Do you remember When we fell in love… We were young and innocent then Do you remember how it all began…” Michael Jackson Recently, Yahoo shut down its publishers network, their contextual advertising alternative to Google AdSense. Reading that news caused me to reminisce about the time when all content wasn’t monetizeable and simple monetization [...]
Online Affinity Marketing Programs – Go it Alone or with an Affiliate Marketing Network Partner?
by Ron KunitzkyAs someone who lives and breathes Marketing Partnerships for a living, I am often asked about the pros and cons of developing an Online Affinity Marketing Program with the support of an established Affiliate Marketing Network or going it Alone? Both strategies are effective…yet what really matters is what you readily have available to leverage [...]
I'm often asked about which brands a given company should affiliate with? Not that mass 'affiliate marketing' play, but a more strategic play where one brand gets together with another brand and really does something exciting. They leverage their marketing communications, customers, social media groups, email lists, websites, products and services to generate some new [...]
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