I'm often asked about which brands a given company should affiliate with? Not that mass 'affiliate marketing' play, but a more strategic play where one brand gets together with another brand and really does something exciting. They leverage their marketing communications, customers, social media groups, email lists, websites, products and services to generate some new [...]

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I often receive emails with requests to trade links at my company site; geysermarketing.com It's amazing as to the types of 'Link Partnership' requests that I get on a daily, if not weekly basis. Anything from Insurance sites to Real Estate sites to Auction sites and Travel sites that have mostly nothing to do with [...]

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I saw an interesting ad last night while watching CNN. It was an ad for CNN boasting about how "CNN is #1 Online" with the most unique visitors, page views and time spent online versus any other TV News Network. It was amazing to see them promote how they lead their category online when it [...]

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Traduction française de l’article écrit par Jeff Quipp, le 12 juillet 2008 : « 12 Common Blogging Mistakes To Avoid » Si le contenu est roi dans le monde de la recherche, alors les blogs en sont le royaume! Pour ceux d’entre vous qui blogue dans le but de générer des revenus supplémentaires pour vos [...]

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Esta es una traducción al español de: What Is Authority, and How Do You Build It? escrita por Jeff Quipp. Cómo se define Autoridad cuando se refiere a búsqueda? Todo el concepto se ve muy generico y vagamente definido al momento. En éste, el segundo artículo de las series (el primero fue publicado la semana [...]

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Now that you've forged your Foundation Friends, and are beginning to expand your authority by continuing to write excellent quality blog posts, while securing new friends and fans through the previously mentioned tactics, the concepts 'Spheres of Influence' and 'Influence Ripples' become tremendously important. Source: http://darmano.typepad.com/logic_emotion/ Spheres of Influence & Influence Ripples … the Concept: [...]

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Ever heard it said … "to have a good friend, you've got to be a good friend"? Image courtesy: Prosoundweb.com Well its absolutely true! A group of friends with similar interests but complementary skills is beneficial for all involved, especially where each works to help the others in the group. If each member is an [...]

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Have you ever happened upon a blog, and thought to yourself "Wow the information on this site is fantastic … how does the world not know about it?". It happens often. The problem is; content alone is highly unlikely to be sufficient to build any significant authority. If half the battle is creating great content, [...]

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When you're new to online marketing, where do you start when you want to build authority on a given subject? In reality, Authority Building is a process … a linear process for the most part. This means that there are steps and stages, and perhaps even a natural evolution of actions. Within each stage, there [...]

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OK, so we all agree that social media traffic converts extremely poorly. However, can it be used help to build authority? This is the 6th post in the series about Authority Building. The previous 5 are: 1. I Jeff Quipp Am Not an SEO … I'm an Authority Builder 2. What Is Authority, and How [...]

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