OK, so we all agree that social media traffic converts extremely poorly. However, can it be used help to build authority? This is the 6th post in the series about Authority Building. The previous 5 are: 1. I Jeff Quipp Am Not an SEO … I'm an Authority Builder 2. What Is Authority, and How [...]

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Is an industry expert really an authority, if no one knows about his/her expertise? This post is the fifth in the series on Authority Building. This post will look specifically at 8 techniques used the increase the visibility of a person's profile and their knowledge. The previous four posts in the series are: 1) I [...]

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Is an authority in a given industry necessarily a celebrity, and visa versa? Lee Odden recently made an interesting post The Fallacy of SEO Celebrity earlier this week, echoed shortly after by Rand Fishkin with his Desire for Fame in the SEO World post. I wonder if this post has been misinterpreted … think I [...]

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How do you define authority as it relates to search? The whole concept seems very generic and loosely defined at the moment. In this, the second post in the series (the first published last week I Jeff Quipp am not an SEO! I'm an Authority Builder), we'll explore the definition of an authority, and various [...]

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What is 'Authority' with respect to SEO? The answer may surprise you! Here's what most SEOs can say with utmost confidence; we know that the concept of 'authority' is an important one to rankings and traffic from organic search. Its comical though, perhaps even sad. Over time, "Authority" has come to mean something completely different [...]

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