Competition online is steep. To become (or remain) competitive it simply isn't enough to try and see what works. Maximizing the effects of your efforts requires reasoned planning and execution. That goes for guest blogging, too. Here's how to take a strategic approach to guest blogging, whether you've been doing it for a while now, [...]

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There is an art to commenting effectively and you'll need to make sure that you follow some basic guidelines so that you're seen as an informed contributor to any discussions you take part in.

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Compared to directory submissions or outright link buying, link building tactics that conform to Google guidelines and provide the greatest long term benefit can be difficult and time-consuming to implement. Guest blogging is no exception. It’s not supposed to be.

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There are more than 1.29 million blogs listed on Technorati alone. In 2010 there were more than 1.5 million regular bloggers. That number must have grown. So, it may be fair to say that every topic has been written about. But with billions of people in this world, and the web a massively huge field [...]

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Have you reached the blog reader stagnation station? Join the club! Throughout my journey as an avid blogs reader, I have come across what I like to call: "The dumb, dumber and dumbest catastrophic blogging syndrome!" Let's discuss them one by one. A Dumb Blogger Is Careless! Some people see business blogs as a "fashion" [...]

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Whether you are adding a blog to an existing website or starting a blog as the primary web presence for your small business, you are probably planning to take the least expensive route and do all the writing yourself. But you may be wondering if your writing is good enough to pull it off. How can you evaluate your own blogging potential?

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More B2B businesses are starting to realize the unquestionable significance of content curation to their overall marketing strategy.

If done right, content curation can create massive branding and SEO rewards for your business

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Bing does matter to bloggers (or at least for post targeting news related keyword terms. Thus, the case can be made that if you are a blogger posting on news related topic, Bing is friendlier than Google.

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Did you ever have to convince someone that getting lots of traffic is not the point of SEO? Check out this case study to see just how useless traffic can be.

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How do you create content that is evergreen, not time sensitive? What should you write for your blog that will be long-lasting rather than transiently interesting? Here are some tips and things to keep in mind for writing durable content for your blog.

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