Do you have a workflow for creating blog posts? Or are you one of those people who just sits down to write and out comes a post? I've never been one of those people. The writer in me and the editor in me have a tendency to clash. The writer wants to get something down [...]

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There is quite a bit of talk out there regarding pro sports clubs, their star athletes, their management, the sports media and whether or not some, many or any of the people working in the 'pro sports world' should be using Twitter and if so – when?, how often? and for what purpose should they [...]

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“…Leave your baggage behind…you won't need it tonight…enjoy your flight…”
New Order "Jetstream"

2001: A Space Odyssey
One can view the search marketing community as a big iceberg…only a small portion of its members are visible but those at the top can be seen from afar.  This fortunate subset of people (almost all of which [...]

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I reached a milestone this past weekend. June 21st marked 10 years that I've been blogging. When I began posting articles in June of 1999, the term was in its infancy, and I had no idea what a blogger was. I still wouldn't consider myself officially a blogger, I'm more an amalgamation of 1990s Web [...]

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This week's Ruud Questions is a little bit different due to our SEP Experts Week on Blogging.
I'm talking with Paul Wylie to get another angle on business-driven blogging.
Initially blogging was very personal. Now blogging can also take the form of reporting. For a business, for a company, which considers blogging, what angle should they pursue?
Business [...]

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Editing your published blog posts is probably the best advice you will read this month, yet very few of you will do it. Here are 10 reasons why you should. If you have others that make more sense to you, why not add them in the Comments.

Ten Reasons To Edit Blog Posts

To correct typos [...]

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Blogging is personal. At least it’s always been that way for me. It doesn’t matter if I’m blogging for myself or for a company, I always want the words I write to be true. I want them to be unbiased and genuine. I want to give readers a small piece of myself with each post [...]

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You’ve been there. So have I. There you are, minding your own business, when suddenly you realize you need a blog post written for today. And it should have been posted an hour ago.
Not only that, but you were just getting ready to head out for lunch, your stomach is growling, and you still [...]

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While bloggers strive to get traffic from search engines, other blogs and the top social media sites; it's hard to deny that a lot of the best quality traffic out there still comes via search. And, if you want to increase your search engine traffic, there are three simple ways for that to happen.

The first [...]

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Twitter brings with it the question: what does it do and why should I use it?
To get more familiar with it, here are 29 useful scenario's, ranging from getting a new job to doing market research, and 4 … somewhat unexpected ones

People ask me all the time; "Why in the world would I ever want [...]

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