Lisa BaroneWelcome! Thanks for visiting!

Subscribe to the full feed

TheLisa: Bringing Your Voice To Your Blog

Guest post by Lisa Barone.

Last week millions of people used their voices to elect Barack Obama the first African American president of the United States.

And after months of campaigning and SNL goofing, when it was finally revealed late in the night that what so many of us had hoped would happen, was actually happening, the nation wept. They wept because there was now hope that things would get better, that changes were underway, and that we could all come together to fix the mess we had created. But most importantly, people wept because their voices had been heard, voices that until last Tuesday had perhaps never been heard before.

Ruud Hein

Search Engine People Welcomes 7 Smart Contributors

by Ruud Hein.

Back in March of this year Michael Dorausch was the first to kick of our ongoing series of guest post blogs. We did so not only to broaden the scope of the content available on our site but also, tacky sounding or not, to build a larger connection with the SEO world.

Last week behind the scenes we started to make preparations to deepen that relation with the SEO world and to help those interested in our industry to get some of the best, smartest, wittiest information available out there.

Colleen

Blog Tips: 8 Ways to Get People to Read your Content!

by Colleen.

why-write.jpg
Source: Andertoons

The reason we all write blogs and content for our websites is because we have something that we feel is important to say, and we want to get that message out to the public and to our potential consumers. Unfortunately, as my boss has pointed out in one of his posts that only 16% of people actually read blog posts and the rest of us simply scan them for pertinent information. I have to be honest, as a reader and a writer I found this to be a shocking number and had a bit of a hard time accepting it. But, as Jeff explained to me, most of us are thrown so much information in one day that we simply don’t have enough time to read it all.

Dave Snyder

The SERPs are Alive with the Sounds of Microblogs

Guest post by Dave Snyder.

Lately the search engine results pages in Google have been alive with the sounds of Microblogging platforms.

I have come across quite a few long tail, non-competitive search queries as of late that have actual individual utterances from platforms such as Twitter and FriendFeed in their top ten results.

It seems as though a mixture of domain trust, freshness of content, a wealth of inbound links, and a cap on all outbounds has created an environment on these sites that allow even small amounts of content on individual events pages rank well in the big G.

Jeff Quipp

Delicious Count WordPress Plugin … for Tracking and Improving Blog Post Quality!

by Jeff Quipp.

How can you really tell if the quality of your blog posts are improving over time? This is after all, a key objective of blogging.

In reality, it depends on what you’re hoping to accomplish.

If you’re blogging to:

  1. generate affiliate and content network revenues, the answer is obvious.
  2. to drive the bottom line ultimately by positioning yourself as an authority in your industry, you’ll need to routinely publish Resource type posts (see Types of Social Media Content). Unfortunately, its not as easy to track the quality of a Resource post as it is to track the quality of an Entertainment/Sensationalized post.
Dave Snyder

Microblogging: The Internet’s Best Brand Advocate Builder

Guest post by Dave Snyder.

Microblogging platforms like Twitter, Plurk, and FriendFeed are amongst the newest darlings in social media;their popularity based largely on the immediacy of their message.

As with any social media platform that grows in popularity, Internet marketers are eager to figure out how to leverage microblogging platforms in their social media campaigns. Questions about monetization, the stability of the platforms, and tracking efforts have been fodder on marketing blogs since their inception.

The one way you can sell the use of microblogging to your CEO without having to justify it in any other manner is as a platform for building brand advocacy.

Jeff Quipp

301 Redirect Plugin for Wordpress … for Non-Technical Bloggers

by Jeff Quipp.

version francaise

How frequently do you write blog posts knowing that they’ve got a very limited shelf life, or post a news post knowing it’ll be out of date in a months time?

All the time right? Then why not make the links garnered by those posts work for for you? A 301 redirect is the best way to do so!

Well, now there’s a quick and easy solution for the more non-technical amongst us. SEP has developed a 301 redirect plugin for Wordpress.


What Does It Do?

This plugin permits you to:

Dora Gedeon

12 Erreurs Fréquentes à Éviter Lorsque l’on Blogue

by Dora Gedeon.

Traduction française de l’article écrit par Jeff Quipp, le 12 juillet 2008 : « 12 Common Blogging Mistakes To Avoid »

Si le contenu est roi dans le monde de la recherche, alors les blogs en sont le royaume!

Pour ceux d’entre vous qui blogue dans le but de générer des revenus supplémentaires pour vos produits et/ou services (contrairement à faire des revenus en partenariat provenant du trafic), et n’ont pas encore vu les bénéfices de tels blogs, il y a de l’espoir. Ci-contre, vous trouverez 12 des erreurs les plus fréquentes que l’on retrouve lorsque nous récupérons un compte où le propriétaire de celui-ci blogue. Ceci est important car ces blogueurs vont ultimement devenir frustrés du peu de résultat obtenu et vont abandonner l’idée de bloguer du même souffle.

Jeff Quipp

12 Common Blogging Mistakes To Avoid

by Jeff Quipp.

If Content is King in the world of search, then blogs are the kingdom!

For those of you who blog for the purpose of generating additional sales of your products or services (as opposed to making affiliate revenues from the traffic), and have not yet seen the benefits, there is hope. Below follow 12 of the most common mistakes we find when we take over an account where the current owner(s) is (are) blogging. This is important as most of these bloggers ultimately get frustrated at the lack of results and give up on blogging entirely.

Most Common Mistakes

Dora Gedeon

Comment Vendre à Votre Client Une Stratégie de Blog

by Dora Gedeon.

Ceci est une traduction de l’article écrit par Jennifer Osborne : How to Sell your Client on a Blog Strategy

La plupart des gens du milieu SEO s’accordent à dire que les blogs sont une partie importante de votre boîte à outils. Les blogs offrent des bénéfices d’optimisation sur votre page ou à l’extérieur de celle-ci pour les sites de vos clients.

Implanter un blog est relativement simple à faire…La partie la plus ardue sera de convaincre votre client d’en avoir un.