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How to Come up with Blog Post Ideas for Challenging Industries
by Jennifer Osborne.Some industries appear to lend themselves better to blogging than others. In our field I’ll always have far more blog post ideas than I do time to write. But what about more challenging industries?
How do you come up with 30 to 50 compelling blog post ideas for Plastic Products/ Rugs / or the Petroleum Industry <insert challenging client industry>?
This is the third in a 5 part series looking at Blog Strategy with a focus on Clients. In this post, I’m going to discuss How to Come up with Blog Post Ideas for Challenging Industries.
Blogging - Step 1 of the Authority Building Process
by Jeff Quipp.When you’re new to online marketing, where do you start when you want to build authority on a given subject?
In reality, Authority Building is a process … a linear process for the most part. This means that there are steps and stages, and perhaps even a natural evolution of actions. Within each stage, there are some tactics that will typically work much better than others.
The key here is to look for a process that can be replicated … and will consistently produce great results.
How to turn your Blog into a Blog Strategy
by Jennifer Osborne.What differentiates a tactic from a strategy?
A strategy is the plan for achieving a defined goal. A tactic is the “doing” part of the strategy. Tactics can be put together in a plan to form a strategy.
Time line is also an important differentiator between a tactic and a strategy. A blog can be up and running in a very short time frame (hours or days). A Strategy usually takes much longer to achieve (months or years depending on how lofty your goals are).
How to Sell your Client on a Blog Strategy
by Jennifer Osborne.Most SEO’s will agree that Blogs are an important part of their Toolkit. Blogs offer both on page and off page benefits for our client’s sites.
Implementing a Blog is relatively simple to do…the tough part is getting the client to agree to one.
This is the first in a 5 part series looking at Blog Strategy with a focus on Clients. In this post, I’m going to look at some of the typical objections clients have to implementing a Blog Strategy, and how to answer them.
The Client: Why would I think about implementing a Blog Strategy?
