Google announces the ability to target your ads to only those placements that are above the fold on the Content Network.

2 riveting comments | Keep reading »

Musician John Mayer announced last week he's having a 'digital cleanse'; going cold turkey on social media for a week.  This is notable as Mayer is one of the most rabid tweeters in Hollywood.  He even got dumped by Jennifer Aniston for it.  (Now that's a habit!)
So will your own social media program face a [...]

5 astute comments | Keep reading »

define:Partnership Marketing
A smart collaboration of two or more organizations with the intent to develop a mid-term or long-term marketing program designed to meet each of their respective business goals.
The need for a Partnership Marketing program exists when one organization can accomplish their goals more effectively by leveraging the complimentary strengths of another organization pursuing [...]

2 perceptive comments | Keep reading »

There is quite a bit of talk out there regarding pro sports clubs, their star athletes, their management, the sports media and whether or not some, many or any of the people working in the 'pro sports world' should be using Twitter and if so – when?, how often? and for what purpose should they [...]

5 smart comments | Keep reading »

With so many websites out there – how does yours standout? For me, it's always been about content. If a site has something unique or even proclaims to be the experts at what it is that they do, then that usually has me coming back for more.
As an expert in building strategic affiliations and marketing [...]

5 clever comments | Keep reading »

Disclosure: Brian is a cofounder of the pay per tweet twitter marketing service, TweetROI.
A bit egotistical of me to call them THE 4 steps of social media marketing but HEY big claims, big prizes- if I'm wrong, you'll tell me in the comments, right?
Anybody who's tried to do social media marketing, or tried [...]

21 brilliant comments | Keep reading »

As someone who lives and breathes Marketing Partnerships for a living, I am often asked about the pros and cons of developing an Online Affinity Marketing Program with the support of an established Affiliate Marketing Network or going it Alone? Both strategies are effective…yet what really matters is what you readily have available to leverage [...]

One smart comment | Keep reading »

With the emergence of social networking sites like Linked In, MySpace, Facebook and Twitter offering independent consultants, sole proprietors and 'talent for hire' the opportunity to promote their value proposition and connect with others; do you need a traditional website?
I'm not speaking of medium or large corporate companies who want a permanent destination on the [...]

6 superb comments | Keep reading »

Its been said time and again, to search engines, "content is king", but when it really comes down to it, many companies say they don't have the time, patience, or budget for content creation. It begs the question; why then should they be ranked high in the search results? Maybe, just maybe, they're not thinking [...]

13 impressive comments | Keep reading »

There is quite a debate going on with regard to the future of Newspapers. Will they be around? Can they be around? Do we need them to be around? If they stick around, what will they look like? Loaded questions, yet nobody really seems to have all the answers.
I think it's fair to say that [...]

8 smart comments | Keep reading »