What is branding? How is it different from advertising? And can any sized company do branding or is it only for large companies?

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We as marketers spend a lot of time worrying about our next customer. Where do they come from? Who are they? What will they like about us? What problem can we solve for them? We are constantly asking ourselves these questions, but there is a distinct and specific group that may already hold the answers [...]

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Test this yourself; phrases that make journalists and reporters turn and run away from your story.

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Whether you are an entrepreneur, business professional, or someone looking for a new job, being able to clearly articulate your personal brand's value proposition will help place you top of mind, compelling your audience to want to do business with you over your competition, and ultimately achieve your goals.

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Using competition analysis is one of the most prominent ways to choose a keyword. Examining the on page factors and the quantity and relevance of backlinks of the top search engine results gives insight into the likelihood of ranking in the top spots for that keyword. When a keyword is chosen through this process, the expected organic search ranking position can be estimated fairly accurately.

But the same data can be used to define branding. Learn how.

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Google uses the concept of brands — not actual brands — as a signal for ranking.

How can you benefit from that?

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The rel="author" markup centralizes all the articles that you have written that are scattered across the internet into one place.

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Do you really need a personal brand? Kimberly Bordonaro dispels three personal branding myths.

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I'm occasionally struck by businesses who accidentally develop a really memorable brand. I found myself in an ice cream shop near our new office. On entering the door the young lady, who is the proprietor, greeted my family and me. She said "Welcome to The Adventure". I thought it was pretty ambitions, but what the [...]

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Kimberly Bordonaro shares the top five ways to market your personal brand through your Facebook business page.

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