According to real-time measured feedback from a select group of TV viewers by USA Today's Ad Meter, these are this millennium's top ranked Super Bowl commercials. Super Bowl XXXIV (2000) : Budweiser Product: Beer Avg. Ad Slot: $2 million / 30 seconds     US Viewers: 88,465,000 Rating (game): 43.3     Super Bowl XXXV [...]

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Being known as a social guru is something a lot of us working on the Internet aspire to in today’s social networks. Right? Well, I’ve noticed that some people – followed by many and well respected – give out information without giving the good, bad and the ugly. In my opinion, it’s irresponsible. The worst [...]

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Picking the right domain name for your online business.

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If you look like a Million Dollars, people will believe your words have value. There is much more to good SEO than Keywords. Well-crafted Content goes hand-in-hand with attractive design for an overall professional and believable presentation.

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Google announces the ability to target your ads to only those placements that are above the fold on the Content Network.

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Musician John Mayer announced last week he's having a 'digital cleanse'; going cold turkey on social media for a week.  This is notable as Mayer is one of the most rabid tweeters in Hollywood.  He even got dumped by Jennifer Aniston for it.  (Now that's a habit!) So will your own social media program face [...]

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define:Partnership Marketing A smart collaboration of two or more organizations with the intent to develop a mid-term or long-term marketing program designed to meet each of their respective business goals. The need for a Partnership Marketing program exists when one organization can accomplish their goals more effectively by leveraging the complimentary strengths of another organization [...]

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There is quite a bit of talk out there regarding pro sports clubs, their star athletes, their management, the sports media and whether or not some, many or any of the people working in the 'pro sports world' should be using Twitter and if so – when?, how often? and for what purpose should they [...]

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With so many websites out there – how does yours standout? For me, it's always been about content. If a site has something unique or even proclaims to be the experts at what it is that they do, then that usually has me coming back for more. As an expert in building strategic affiliations and [...]

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Disclosure: Brian is a cofounder of the pay per tweet twitter marketing service, TweetROI. A bit egotistical of me to call them THE 4 steps of social media marketing but HEY big claims, big prizes- if I'm wrong, you'll tell me in the comments, right? Anybody who's tried to do social media marketing, or tried [...]

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