There is quite a bit of talk out there regarding pro sports clubs, their star athletes, their management, the sports media and whether or not some, many or any of the people working in the 'pro sports world' should be using Twitter and if so – when?, how often? and for what purpose should they [...]

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With so many websites out there – how does yours standout? For me, it's always been about content. If a site has something unique or even proclaims to be the experts at what it is that they do, then that usually has me coming back for more. As an expert in building strategic affiliations and [...]

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Disclosure: Brian is a cofounder of the pay per tweet twitter marketing service, TweetROI. A bit egotistical of me to call them THE 4 steps of social media marketing but HEY big claims, big prizes- if I'm wrong, you'll tell me in the comments, right? Anybody who's tried to do social media marketing, or tried [...]

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As someone who lives and breathes Marketing Partnerships for a living, I am often asked about the pros and cons of developing an Online Affinity Marketing Program with the support of an established Affiliate Marketing Network or going it Alone? Both strategies are effective…yet what really matters is what you readily have available to leverage [...]

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With the emergence of social networking sites like Linked In, MySpace, Facebook and Twitter offering independent consultants, sole proprietors and 'talent for hire' the opportunity to promote their value proposition and connect with others; do you need a traditional website? I'm not speaking of medium or large corporate companies who want a permanent destination on [...]

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Its been said time and again, to search engines, "content is king", but when it really comes down to it, many companies say they don't have the time, patience, or budget for content creation. It begs the question; why then should they be ranked high in the search results? Maybe, just maybe, they're not thinking [...]

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There is quite a debate going on with regard to the future of Newspapers. Will they be around? Can they be around? Do we need them to be around? If they stick around, what will they look like? Loaded questions, yet nobody really seems to have all the answers. I think it's fair to say [...]

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I'm often asked about which brands a given company should affiliate with? Not that mass 'affiliate marketing' play, but a more strategic play where one brand gets together with another brand and really does something exciting. They leverage their marketing communications, customers, social media groups, email lists, websites, products and services to generate some new [...]

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“They say you been out wandering, they say you travelled far. Sit down young stranger and tell us who you are.”…Gordon Lightfoot Hit The Road by Andy in NYC Recently I read a blog post by Patrick Sexton stating that he (along with Rhea Drysdale, Lisa Barone, and (later) Christina Gleason) were leaving WeBuildPages.  Now, [...]

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It's amazing how quick a story can travel these days. The beat jumps within hours across the globe to millions of people and the given authorities have not even had an opportunity to verify it's accuracy. It takes a life of it's own moving from blogs to pod-casts while intertwined in other traditional mediums and [...]

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