Hot off last August's announcement that R.H. Donnelley (No. 3 Yellow Pages publisher in the US) had begun selling ad placements in Yahoo! Local, comes today's news that Canada's Yellow Pages Group will begin reselling Google AdWords advertisements. Its agreement with Google allows Yellow Pages approximately 425,000 advertisers to appear alongside Google search results. Previously, [...]
Of all the social media sites out there, StumbleUpon is by far my favorite. From an SEO standpoint, I
The beauty of social networks is that they engage users and facilitate enjoyable forums to discuss a variety of topics. One of the significant trends of social networks is that they are beginning to develop a distinct local flavour. Facebook alone has over 1 million members from Toronto. With this level of engagement it's tough [...]
The most popular question I've been asked by co-workers, associates and friends upon my arrival has been "why did you leave the Yellow Pages?". The question doesn't appear ominous until you consider the smug look on their faces. Immediately, I know what they're thinking. They've read Bill Gates' now infamous quote "Yellow Pages usage among [...]
In June the Quebec news portal Branchez-Vous (freely translated: connect!) bought 51% of Quebec video site TonClip. Since then it has integrated the video site into its main portal, skinning and branding the page as part of Branchez-Vous. While Branchez-Vous covers a wide area of news, TonClip's focus since its start in October 2006 had been [...]
(English version) Vous avez vu vos parents le faire. Vous avez besoin d'un plombier? Regarder dans les pages jaunes. Vous d販rez trouver un dentiste? Feuilletez les pages jaunes. C'est une institution, LA norme, la fa殮 de trouver un commerce pr籠de chez vous. Les Pages Jaunes ont d衵t矬a m鬥 ann�e�que les verres de papier ont 赩 [...]
(version fran栩se) You saw your parents do it. Need a plumber? Check the Yellow Pages. Find another dentist? Browse the Yellow Pages. It's an Institute, the de facto standard for finding a business near you. The Yellow Pages started in the same year paper cups were invented. The same year the first Ford T's rolled [...]
In what may well be a sign of things to come, it appears Google has removed 30% of organic listings on local market searches in some markets. Note that in the above images, local maps appear, however, where there was once 10 organic listings there are now 7. Do maps qualify as organic results? Could [...]
There is an absolutely fascinating article on TheStreet.com (also interesting because the URL string tracks the source): eBay Snub Suggests Google's Big Troubles. It's not so much interesting because it espouses everything I've said for the past couple months, not the least of which include the whole ebay thing and the fact that the loss [...]
It's coming, Search Engine Strategies – Toronto – 2007. For the 2nd year in a row, Search Engine People is sponsoring the conference. Not only because we're good corporate citizens. Not only because a couple of us will be speaking. But because it's an opportunity to become more entrenched in what we do every day. [...]
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