Search Engine People

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Google: SEP Google Adwords Qualified Company

by Ruud Hein.

Search Engine People reports it is one of the first, if not the first company in Canada to become Google Adwords Qualified.

“We have received notification from Google that we have, in fact, met all the requirements of a Google Adwords Quality Company,” states Jeff Quip, President and CEO of Search Engine People, a Toronto based search marketing agency. “In Google’s own words, this is an important milestone of authentication. To do so as one of the first Canadian companies is a point of both personal and professional pride and characteristic of our leadership role in the Canadian search marketing space.”

Globe & Mail: For Best Results Try Bending The Rules

by Ruud Hein.

A whole industry has emerged around the science of getting websites to the top of search engines, Denise Deveau reports.
Fool me once, shame on you, the old saying goes. “But fool me twice, shame on me.” It’s a maxim that holds true in most walks of life, but not in the world of search engine optimization. Because when you’re trying to drive traffic to your company’s website, fooling today’s sophisticated search engines into sending surfers is the name of the game.

Canadian Retailer: Harnessing the Power of Search Engine Optimization

by Ruud Hein.

What’s in a word?

Retailers can’t afford to ignore the Web as a key marketing vehicle. Whether posting a simple infor­mation page, or creating a full blown e-commerce site, today’s retailers are discov­ering their Web sites — and the roads that lead to it — are an integral part of their marketing budget.

“If you build it they will come but only if they can find it,” says Marty McGinnis, retail technology expert and President of McGinnis & Company. “There needs to be as much thought put into the search process as in the content of your site. Ask yourself, how often do you do a search and look at the hits on the second page?”

Marketing Magazine: The Universe is Directive

by Ruud Hein.

Companies that don’t have a clear search engine marketing strategy risk getting lost in cyberspace.

It’s often been said that on the Internet, consumers are in the driver’s seat. And, as such, they are driving marketers to look at search in a different light. In ever increasing numbers, consumers are searching, researching, and purchasing products and services online. Savvy marketers who want to reach their target audience are ensuring that search is integrated into the marketing mix.

Search Engine People sponsors leading industry conference

by Ruud Hein.

Toronto, March 16, 2006—Search Engine People, a North American leader
in search engine optimization and marketing, announced today its premier sponsorship
of the 2006 Search Engine Strategies Conference. The Conference will be held
April 25th to 26th at the Metro Toronto Convention Center.

Search Engine Strategies Conference is the leading event for search engine
marketing and optimization. The Conference provides insight into the ins-and-outs
of search engine marketing from top experts, as well as the search engines
themselves.

Search Engine People makes Branham 300 list

by Ruud Hein.

Toronto, ON, March 15, 2006—Search Engine People, a North American
leader in search engine optimization and marketing, has been selected by the
Branham Group as one of the Top 25 Canadian IT Up and Comers for 2006.

“Over the last five years, Search Engine People has established a reputation
for innovative solutions,” says Jeff Quipp, President of the company. “Our
unique approach, and the fact we’ve been able to find solutions to difficult
optimization challenges where others have not, were instrumental in our
ranking on the Branham300 list this year.”