Content is king. Bill Gates famously said that all the way back in 1996. As true as it was back then, it is certainly true in the marketing world today. Content marketing is THE trend of the online marketing sphere right now. Because of the widespread availability of the internet and the steady improvement of [...]

Content marketing is one of the biggest success stories in the global marketing industry. Everyday, thousands of pieces of content are published, all professionally planned, commissioned and measured to give brands a powerful way to reach their customers. This builds a fantastic level of loyalty, gaining sales along the way. Moreover we also seem to [...]

As a content creator, an ongoing goal of mine is to experiment with different content formats to improve content marketing efforts. A big facet of this goal is the foray into video production. When you do it right, video is a great medium to use to entice viewers, get valuable content across in a visual [...]

How You Can Draw People Into Your Content And Get Them To Engage

by Joydeep Bhattacharya August 21st, 2014

You've developed the blog of your dreams, adding the best plugins to optimize it effectively. You regularly update it with valuable content, but readers still don't come. No comments, few shares and tweets, and that's all. What went wrong? What's the cause of this failure? Think you need to spend several months or so perfecting [...]

Brands That Tell Stories Gain Audiences

by Lisa Bolen August 20th, 2014

Brand storytelling is nothing new, however it is a point of difference for those companies that are doing it right. Companies that are crafting strong brand stories are engaging with their customers in a true marketing form instead of hammering advertising messaging. These marketers are building strong connections with customers. In an age where many [...]

How to Write 15,000 Words in 11 Hours

by Andrei Petrik August 14th, 2014

As I sit and write this blog post, there are another 7 posts being written across the table from me. There are posts on marketing automation, website performance, SEO and landing pages. By the time the hour is up over 4,000 words will be generated. Later they will be proofread, edited and be ready for [...]

Why Trello is Awesome for Content Management

by Daniel Kosir August 13th, 2014

Using Trello by toolmantim I should preface this post by saying that neither I, nor SEP, have any connection to Trello whatsoever. I just think it's an extremely helpful project management tool. To describe it simply, Trello is a tool that makes it easy to organize things. In my experience, Trello has helped effectively manage [...]

For the last couple of years we have heard nothing but declarations of the importance of content marketing, and that it really needs to be the driving force behind our SEO campaigns. 'Content is King', remember? Well you will find no disagreement from me, however just because content rules all that doesn't mean that all [...]

As Google places more importance on quality content as a benchmark for effective SEO, the ability to 'think like a journalist' gains new importance for content marketers. And, while the fundamental differences between these two industries remain the same, Google Hummingbird – which launched August 2013 – bridges the gap between them. For that very [...]

How Marketing Personas Help You Find New Content Ideas

by Matthew Kaboomis Loomis August 4th, 2014

By now, we all know that content was crowned king a few years ago. Yet all is not well in the online marketing kingdom; Everyone knows the importance of providing great content, yet many blogs aren't doing it. Why? Perhaps many bloggers and in-house marketers need help generating fresh ideas that lead to the original, [...]