What Exactly Are You Missing In Your Content Marketing Strategy

by Joydeep Bhattacharya April 8th, 2015

Content marketing is booming. Brands rely on content marketing as the strategy to generate publicity for their services and products. People constantly publish new content and try all means to make them go viral. Amidst all these, is there something that we should be aware of when planning our content marketing strategy? If you spend […]

How To Plan Your Business Blog

by Gary Dek March 23rd, 2015

By now, everyone knows that a business must have a web presence to remain competitive. The question is how to make the most of a business blog so you get a positive ROI. If you, your CEO, or marketing manager is unsure of the benefits of blogging, consider the following advantages of growing a business […]

Fact: content is king Fact: blogging is important to search marketing Fact: good content attracts relevant traffic Fact: good content grows qualified leads So you ask yourself; "How do I create content people love? Where do I come up with the ideas?" Fact: in-house 1) Your Buyer Persona A buyer persona is a semi-fictional representation […]

The quality of your content is an important factor when it comes to your search rankings. No longer is content simply about the number of keywords, anchor text and links you have on your page. You also need to consider the quality, relevance, context and value of your website's content. It's not just about having […]

They Came, They Saw, They Left Having a blog post with a 90% bounce rate is like throwing a party where everyone walks in your front door, looks around, and then promptly leaves. Also known as … not good. We all know that a certain degree of bounce rate is inevitable for any content, particularly […]

Content Marketing Success Ladder: Take These 3 Steps

by Michael Georgiou February 11th, 2015

  . This makes the content marketing landscape extremely competitive. With more and more companies using content creation and its distribution to improve brand awareness, credibility and niche authority, run-of-the mill content marketing doesn't work anymore. If you take a look at some of the best content marketing campaigns of 2014, you realize you can't […]

How To Promote Your YouTube Videos

by Matt Witkowskyj February 10th, 2015

This is a guide on how to promote video content on YouTube, with significant focus on channel optimization, harnessing YouTube settings and features, website modifications and the opportunities involved in paid video promotion. Follow these 6 tips on how to promote YouTube videos, and you're guaranteed to see an improvement in viewership, reach and overall […]

We all want to increase the traffic levels to our blogs, right? After a great year in 2014 that saw my client's blog traffic grow substantially, We have targeted an even greater increase in the New Year. Last year was about establishing the blog, and trial and error to find out what it was that […]

Using Content Discovery & Curation To Power Content

by Jessica Davis February 5th, 2015

A common goal of content and social media marketing campaigns is to drive more traffic to our websites. Businesses swear by the power of great content in engaging their target audience and encouraging them to interact more often and more personally with their brand. Authoritative, useful and share-worthy content is the first step to attracting […]

One of the foundational copywriting strategies is to tailor your copy to your customers' buying cycle. Regardless of the time your buying cycle takes, you need to communicate effectively at each stage to move customers along through the cycle. This means you need to work your copy in much the same way you work your […]