Get the Most Out of Your Copywriter

by Megan Slick June 6th, 2014

As a copywriter in most cases I'm not equipped with enough information to make high-level marketing recommendations. Most copywriters aren't. For example, a company hires a freelance copywriter to write their blog. They don't know why they have a blog or what they should do with it so they ask their new copywriter to manage [...]

How do I get people to share my content so it spreads and ranks better?

Content marketing is huge. In the post-penalty world, all marketers are rushing to create remarkable blog posts, amazing infographics, killer videos and stellar webinars. All are aimed at attracting and engaging their target audiences and pleasing the search engines. But if everyone is creating the same type of content, how do you stand out? How [...]

How To Keep Your Email Subscribers

by Heba Hosny May 26th, 2014

When was the last time you forwarded a Newsletter that you really liked to friend? How frequently do you unsubscribe from Newsletters? Have you been a subscriber to a Newsletter(s) for more than a year? My wild guess is that most people will respond to question 1 by saying: "Never!" As for question 2, the [...]

4 Common Copywriting Mistakes Everyone Makes

by Gabriella Sannino May 16th, 2014

Seasoned copywriter gives you the heads-up on 4 common writing mistakes and how to spot them

The internet is a lush sea of information. Search engines are excellent gatekeepers of this information and can undoubtedly help you find an answer to any solution you are looking for. On any given SERP you typically get several results, but how do you decide which one to pick? You want to find the answer [...]

How To Get Started With Content Promotion

by Veronica Marmoreo May 12th, 2014

Content promotion isn't about flinging information into cyberspace and praying it reaches your target audience. Effectiveness of content promotion hinges on strategy. If you don't have a plan, it's time to get started. Set Goals Before you start a company Facebook page or YouTube channel, identify your goals. Do you want to foster brand loyalty, [...]

No matter how good the content on your website is, the simple fact of the Internet is most people only visit a few preferred sites, rarely casting a wider net to see what else may be out there. That is why every good content strategy requires an inbound marketing strategy paired with it. By focusing [...]

3 Tips for Using Infographics on Mobile

by Amy Balliett May 8th, 2014

There are dozens of ways infographics can be displayed both online and offline, but perhaps the most popular format for visualizing information is that of a long, vertical scrolling design. This works perfectly for online sharing and reposting on blogs, but isn't always the best format for mobile viewing. In fact, the smaller the screen [...]

Viral Video Trends from Back in the Day

by Daniel Kosir May 8th, 2014

Admittedly, this title is a bit of a misnomer. Since Internet video is a relatively recent phenomenon, "back in the day" isn't all that long ago. YouTube – the world's most popular video site and second most popular search engine, in case you've been living under a rock – was founded in 2005, with its [...]