A 7-Step Guide To Creating Your Content Strategy

In this post:

Define your goals: know your business objectives Define target audience Select a proper home for your content Define distribution channels Define posting frequency Define content format How would you [...]

By |March 1st, 2016|Content|1 Comment

7 Ways To Improve Content Marketing

Here are seven actionable and smart ways to improve your content marketing process:
1. Refer Traffic To 3Rd Party Converting Sites
Send non-converting traffic to a content recommendation site such as Outbrain.

Outbrain show relevant, related links. They use behavioral targeting to recommended [...]

By |February 19th, 2016|Content, Inbound Marketing|Comments Off on 7 Ways To Improve Content Marketing

How to Create High-Quality Blog Graphics

Creating high-quality blog graphics is an integral part to producing a catchy, highly shareable post.

According to media theorist John Berger, in his book Ways of Seeing, "Seeing comes before words." This statement supports the assertion that high-quality [...]

By |January 27th, 2016|Content|2 Comments

7 Tips For Growth Hacking Traffic Monster Headlines

According to Copyblogger, 80% of people never read past the headline of a web page. The headline is where you make your first impression on your reader and if 80% of readers never look any further, that headline is [...]

By |January 13th, 2016|Content|4 Comments

10 Things To Do After Your Post Goes Live

Many bloggers consider that hitting the "Publish" button is the final step of the post production. However, this is not so. After your next article goes live, you shouldn't throw it into the flow, but guide its free swimming. [...]

By |January 8th, 2016|Content, Social Media Marketing|1 Comment

How To Use Reverse Image Search

I am obsessed with reverse image search concept. I got excited when I saw its slow and unconfident birth a few years ago and I still find the concept fascinating: The ability to track all instances of an image across [...]

By |January 5th, 2016|Content|Comments Off on How To Use Reverse Image Search

What To Write About When "Everything's Been Written"

Developing great content can be a challenge for any online business. Yet, unless you've been blogging for decades in a static industry, which I'm not sure exists given the technological revolution of the last several years, or manage a blog [...]

By |December 30th, 2015|Content|1 Comment

10 Of SEP's Digital Marketing Experts Share Their Favorite Tools

What's the #1 Tool to help do your SEO, Social Media or PPC job better?

There are so many useful, time-saving and just plain cool marketing tools today. Actually there are so many it’s really tough to know which [...]

By |December 22nd, 2015|Content, Mobile, SEO|1 Comment

How To Amplify Your Social Media Advertising Strategy With Content

Many look at social media advertising and content marketing as if they were two separate concepts and approach them differently as well. The truth however, is that social media advertising wouldn't exist without content.

There is [...]

By |December 16th, 2015|Content, Social Media Marketing|1 Comment

How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats]

Insanity is..."doing the same thing over and over and expecting a different result." - Albert Einstein

As I compared the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends North America report with the equivalent 2015 report, I was shocked to find [...]

By |December 7th, 2015|Content, Inbound Marketing|Comments Off on How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats]