Content marketing has been around for a while, and many companies incorporate it into their greater marketing plan these days. But how do you ensure that your content really packs a punch and helps your overall marketing efforts? To achieve this goal, precise targeting and strategic planning are required. Make sure you know your target [...]
When you are conducting a content marketing campaign, there are many factors that must be considered in order to ensure your success. The following 15 strategic questions will help you ensure that you are on the right track and that your content is exactly what readers want and need. #1 – Do you know your [...]
Content auditing can be daunting. Not a lot can be automated and most everything needs to be judged by humans, not machines. Here's how to effectively audit your content.
You have probably already learned, firsthand, that staring at a blank Word document is the slowest, least inspiring way to come up with fresh content for the company website. Monet didn't slap on a beret, sit in front of a blank canvas, then suddenly start painting lily pads. Hemingway didn't write the title "For Whom [...]
Every digital marketer who's worth his salt should know that content is king. While this phrase has certainly been used in excess, it's not often clear how marketers can take advantage of content to increase their bottom line. In this three part series of articles I'd like to take a look at a specific microcosm [...]
In the 21st century, most of our information is absorbed and stored visually. Throughout the media in propaganda techniques, we have trended toward using visualizations to captivate the attention of potential clients. In its true form, and infographic does just that. Often, complex information is difficult to absorb in walls of text and information. Instead, [...]
You can't read an article today about internet marketing without reading the words "content marketing". If you're sick and tired of the content marketing hype — and want to know what you should be doing with your content marketing campaigns — this guide is for you. Today I'm going to go over the 5 goals [...]