We cant say we didn't see it coming! All the signs were pointing to it. Google has been systematically penalizing websites for bad SEO practices and poor or unsuitable content creation. It was only a matter of time before websites with the good stuff got rewarded. Dear Marketers Its that time of year again when [...]
Websites that exist for informational or ordering purposes only are quickly going the way of the dinosaur. Today, customers expect to interact with a business on a more personal level. One way to accomplish this personal connection is through a blog. Mid-sized companies can use a blog to generate the same internet marketing muscle [...]
We have to continually be jumping off cliffs and developing our wings on the way down.Kurt Vonnegut There are plenty of blog posts out there that give out tips on how to get past creative block. But not that many of them are actually that actionable. Take this post that appeared on lifehacker a year [...]
I guest-blog a lot and must say that I am proud of it. When done with style and good intent, guest blogging can be an effective way of connecting with people in your industry and eventually giving your biz more exposure. However, a difficulty many guest bloggers face is to keep writing on a regular [...]
Writers block is the privilege of the pretentious. Hardworking online copywriters simply do not have time to fall victim to this common ailment. But if you're not used to pumping out article after insightful and interesting article every single day, bloggers block can be a real problem – especially since its never been more important [...]
Everything you wanted to know about guest blogging but were afraid to ask.
Content marketing has been around for a while, and many companies incorporate it into their greater marketing plan these days. But how do you ensure that your content really packs a punch and helps your overall marketing efforts? To achieve this goal, precise targeting and strategic planning are required. Make sure you know your target [...]
When you are conducting a content marketing campaign, there are many factors that must be considered in order to ensure your success. The following 15 strategic questions will help you ensure that you are on the right track and that your content is exactly what readers want and need. #1 – Do you know your [...]