When you have thousands of keywords to target, focusing on 3 phrases to rank higher does not pay off as much. When you have thousands of pages on your website, optimizing a handful will have a low overall ROI. [...]
Ask a marketing team what they struggle with the most and chances are good they'll say content creation.
There's also good reason why creating content remains a major hurdle for marketing teams: it is always easier said than done. At this [...]
The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day.
More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the user’s [...]
A sales funnel is the process through which a lead is acquired, nurtured, and converted into a customer.
In the shape of an inverted pyramid, leads are filtered as they progress through the funnel, en route to being turned into customers.
Blogging consistently is hard, which is why most people don’t.
Most people quit blogging in the first 3 months.
The key to blogging, is writing. If you can write consistently, you’ll always have content and therefore a blog.
While most people believe that [...]
Here on Search Engine People you can read articles from some the most knowledgable video and search engine marketers in the world. There are real insights which can actually help you get more views, subscribers, and better search rankings.
But how [...]
OK, so you have been told that you must write a blog for your company website, but you have the constant nagging questions at the back of your mind - is it worth it, do I have time? Well, [...]
Content is king. The phrase is old, but it still captures the essence of online marketing. Many marketers still focus largely on text content when they see that phrase. In reality, visual content is much more effective and more [...]