How to Write Traffic Inducing Headlines

by Dave Ken December 20th, 2013

There is no doubt about the fact the most people decide to read an article or not based on the headline. Your content may be great with juicy tit-bits for readers but it will all go to waste without an equally eye-catching headline. People looking for content online scan content really quickly. You should be [...]

9 Tips for Writing An Effective eBook

by Daniel Kosir December 20th, 2013

On this 9th day of Content SEP gives you 9 tips for writing an effective eBook. eBooks are a much larger undertaking than many other content formats, but they are also paramount to success. Among other benefits, they allow you to: Demonstrate expert knowledge of a topic, Offer a solution to a common pain point [...]

On the 8th Day of Content, we give you 8 tips for optimizing images on your website, blog, and social media. More exciting than eight maids a-milking? Definitely.   According to MDG Advertising, articles with images get 94% more views. If that statistic isnt enough to convince you to optimize your images, consider how images [...]

7 Tips On How To Create Amazing Infographics

by Daniel Kosir December 18th, 2013

On the 7th day, of the 12 Days of Content SEP gave you 7 tips on creating amazing infographics. Text just doesn't lend itself well to some things. Numbers buried in a paragraph? Yawn. Dense statistics that read like an annual financial report? No thanks. This isn't an Economics class, it's the internet. People bounce [...]

  On the 6th Day of Content my Digital Marketing Team gave to me, six memes a laughing! Internet memes, better known as just "memes", are described by Wikipedia as "an idea, style or action which spreads from person to person via the Internet. These small movements tend to spread from person to person via [...]

5 Ways To Win Your Audience With Webinars

by Amy Turkovich December 16th, 2013

On the 5th Day of Content my Digital Marketing Team gave to me, five golden webinar tips! Hosting a webinar may seem like a pretty daunting task, but if done properly, it could help you build strong relationships with your audience and generate potential leads. Follow these tips and you'll be hosting a rocking webinar [...]

4 Tips For Creating Savvy Slide Decks

by Victoria Hoffman December 15th, 2013

Our series, 'The 12 Days of Content continues. Upon this 4th day, we give you 4 tips for creating savvy slide decks. Slide decks (or online PowerPoint presentations) have become a significant part of any content strategy with the growing popularity of SlideShare. Slide decks are a great way to break down your content so [...]

Elementary, Holmes! 3 Tips For Creating Compelling Case Studies

by Lindsey Sjouwerman December 14th, 2013

On the 3rd Day of Content, SEP gave me three case study tips. Case studies are a great way to understand what is relevant and what will resonate with your targeted audience. You have the ability to tell the whole story including supporting documentation, data and strategies that helped you along the way. This allows [...]

Project Management – How We Do It

by Wayne Barker December 13th, 2013

It doesn't matter whether you are agency side or in-house when it comes to online marketing campaigns. You cant get away from a simple truth; online marketing is now a complicated beast. At any one time you are likely to be working on technical SEO, content marketing, link building, outreach, social media, PPC, CRO, paid [...]

1 Killer Tip On How To Get Your Video Viewed

by Daniel Kosir December 12th, 2013

Inundated with the holiday spirit, we here at SEP have been inspired to give the gift of knowledge this season with a super awesome blog series called (drum roll) The 12 Days of Content. Over the next 12 days, we will be introducing a content format and giving tips on how to optimize each one [...]