How To Get Started With Content Promotion

by Veronica Marmoreo May 12th, 2014

Content promotion isn't about flinging information into cyberspace and praying it reaches your target audience. Effectiveness of content promotion hinges on strategy. If you don't have a plan, it's time to get started. Set Goals Before you start a company Facebook page or YouTube channel, identify your goals. Do you want to foster brand loyalty, [...]

No matter how good the content on your website is, the simple fact of the Internet is most people only visit a few preferred sites, rarely casting a wider net to see what else may be out there. That is why every good content strategy requires an inbound marketing strategy paired with it. By focusing [...]

3 Tips for Using Infographics on Mobile

by Amy Balliett May 8th, 2014

There are dozens of ways infographics can be displayed both online and offline, but perhaps the most popular format for visualizing information is that of a long, vertical scrolling design. This works perfectly for online sharing and reposting on blogs, but isn't always the best format for mobile viewing. In fact, the smaller the screen [...]

Viral Video Trends from Back in the Day

by Daniel Kosir May 8th, 2014

Admittedly, this title is a bit of a misnomer. Since Internet video is a relatively recent phenomenon, "back in the day" isn't all that long ago. YouTube – the world's most popular video site and second most popular search engine, in case you've been living under a rock – was founded in 2005, with its [...]

Image credit: Aaron Gustafson (Flickr) License: Some rights reserved "Content is King" This quote from Microsoft's Bill Gates is perhaps one of the most cliched lines on the web today, especially in the digital marketing community. But its only a cliche because its true. Content is information and, as long as people want information, it [...]

12 Hard Stats Proving The Power Of Images

by Kari Pritchard May 6th, 2014

We all know visual content can grab the eye of a reader and pull them into your site, or entice them to buy your products. Or do we? After doing a bit of research, it turns out that although web images and being visually awesome are not the only components of a successful digital marketing [...]

How To Promote Your Content With Paid Media

by Lyena Solomon May 5th, 2014

If you have a website, you most certainly have content. Very few people find your content by accident. If nobody knows about your excellent video, case study or post, it might as well not exist. In order for your content to get noticed, you need to show it to the right people. To a perfect [...]

The other day my daughter had some friends over. Like every other group of teenagers, they were sitting on the couch texting each other. The giggling was infectious so, like any other parent, I asked them what was so funny it was a meme. They were laughing and sharing images on the web with funny [...]

Why Every Blogger Needs an Editorial Calendar

by Laura Blaker April 28th, 2014

So, it's about 9:00 a.m. on a crisp, Monday morning. You're feeling pretty great as you stroll through the office doors and waltz around the corner to your desk. The smell of opportunity fills the air. "This shall be the day!" you declare. Yes, today you're going to write content so genius and so outrageously [...]

Top 10 Ways to REALLY Tick Off Google

by Nicole April 25th, 2014

The concept is simpe: don't make google look stupid, Here's how to avoid ticking them off.