4 Simple Ways To Apply Storytelling To Marketing

Once upon a time....

This is perhaps one of the most stimulating sentences we grew up with. It meant something exciting was going to be told to us which was going to transport us to another world. A bed time story [...]

By |October 22nd, 2015|Content|1 Comment

How to Write About Something You Know Nothing About (& Sound Like a Pro)

Copywriters are often asked to write blogs, eBooks and web content on subject areas we know next to nothing about. It's then up to us to become experts on a topic very quickly... or at least sound enough like experts [...]

By |October 21st, 2015|Content|1 Comment

The Ultimate Video Marketing ROI Cheat Sheet (Part 2)

"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin

When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so forth.

Yes, [...]

By |October 12th, 2015|Analytics & ROI Analysis, Content|2 Comments

11+ Tools To Track Content Engagement

Do people really care about your content? It used to be that you could tell how people felt because they would tell you by commenting on your blog, but many blogs find that comments are declining and even turn comments [...]

By |October 7th, 2015|Content, Social Media Marketing|6 Comments

4 Ways To Get Out Of Your Blogging Slump

Blogging can easily become just a repetitive task. Something you do, have to do, because... because. 4 Sure fire ways to prevent getting into or help you egtting out of a blogging slump.
By |September 25th, 2015|Content|7 Comments

10 Reasons To Edit Your Published Blog Posts

Editing your published blog posts is probably the best advice you will read this month, yet very few of you will do it. Here are 10 reasons why you should. If you have others that make more sense to you, [...]

By |September 18th, 2015|Content|18 Comments

How To Use Content Mapping

Do you know people who talk and talk and you cannot get a word in edgewise? Of course, you do. When those people talk at you, do you drift away thinking about something else and then float back into the [...]

By |September 1st, 2015|Content, Inbound Marketing|1 Comment

Track And Learn From Your Competitor’s Content

It's this simple: If you don't keep track of your competitors, you're going to lose market share to them. It's important that you monitor what other businesses in your industry are doing in order to successfully build a brand [...]

By |August 31st, 2015|Content, Marketing|2 Comments

Easy To Avoid SEO Copywriting Errors That Ruin Content

Writing good website content can be difficult. Especially when you try to find the balance between valuable information and SEO.

Readers demand informative, thoughtful, well written content. If you don't provide it they know someone else will.

But writing [...]

By |August 26th, 2015|Content|4 Comments

10 Priceless & Powerful Content Curation Tools

How Is Content Curation Different From Content Creation?

Content curation is the process of discovering, collating, and presenting content relevant to a particular topic.

The function of content curation and content creation is similar since both aim [...]

By |August 20th, 2015|Content, Social Media Marketing|1 Comment