9 Tips For Evaluating The Quality Of Your Site's Content vs. A Competitor

The quality of your content is an important factor when it comes to your search rankings. No longer is content simply about the number of keywords, anchor text and links you have on your page. You also need to consider [...]

By |March 12th, 2015|Content|1 Comment

How To Lower Your Bounce Rate With Interesting Blog Content

They Came, They Saw, They Left
Having a blog post with a 90% bounce rate is like throwing a party where everyone walks in your front door, looks around, and then promptly leaves. Also known as ... not good.

We all know [...]

By |March 9th, 2015|Content|1 Comment

Content Marketing Success Ladder: Take These 3 Steps



This makes the content marketing landscape extremely competitive. With more and more companies using content creation and its distribution to improve brand awareness, credibility and niche authority, run-of-the mill content marketing doesn't work anymore.

If you take a look at some [...]

By |February 11th, 2015|Content|1 Comment

How To Promote Your YouTube Videos

This is a guide on how to promote video content on YouTube, with significant focus on channel optimization, harnessing YouTube settings and features, website modifications and the opportunities involved in paid video promotion.

Follow these 6 tips on how to promote [...]

By |February 10th, 2015|Content|2 Comments

Get 200,000 More Monthly Visitors To Your Blog With These 20 Tactics

We all want to increase the traffic levels to our blogs, right? After a great year in 2014 that saw my client's blog traffic grow substantially, We have targeted an even greater increase in the New Year.

Last year was about [...]

By |February 9th, 2015|Content|Comments Off on Get 200,000 More Monthly Visitors To Your Blog With These 20 Tactics

Using Content Discovery & Curation To Power Content

A common goal of content and social media marketing campaigns is to drive more traffic to our websites.

Businesses swear by the power of great content in engaging their target audience and encouraging them to interact more often and more personally [...]

By |February 5th, 2015|Content, Social Media Marketing|Comments Off on Using Content Discovery & Curation To Power Content

Tailor Copy To Customers In Different Stages Of The Buying Cycle

One of the foundational copywriting strategies is to tailor your copy to your customers' buying cycle.

Regardless of the time your buying cycle takes, you need to communicate effectively at each stage to move customers along through the cycle.

This means you [...]

By |February 3rd, 2015|Content|2 Comments

Why You Need a Content Promotion Budget

There's actually no denying the fact that the concept "Build it and they will come" works. But unless content is marketed, it's a wasted effort. Whoever tells you otherwise may be either lying or clueless. We need to promote our [...]

By |January 26th, 2015|Content|2 Comments

How To Use Quora To Write Your Post

In my previous post I wrote about How LinkedIn Convinced Powerful Influencers to Create Content. I was curious about LinkedIn's Influencer Program, more specifically I wanted to know how they managed to get so many influencers to write on their [...]

By |January 21st, 2015|Content, Social Media Marketing|2 Comments

How To Plan Content For The Year

Trying to manage social media campaigns and marketing campaigns while also writing a blog and keeping your website up to date can be stressful. Especially when you have to produce fresh, new content for each platform. But creating great content [...]

By |January 15th, 2015|Content|3 Comments