The quality of your content is an important factor when it comes to your search rankings. No longer is content simply about the number of keywords, anchor text and links you have on your page. You also need to consider [...]
They Came, They Saw, They Left
Having a blog post with a 90% bounce rate is like throwing a party where everyone walks in your front door, looks around, and then promptly leaves. Also known as ... not good.
We all know [...]
This makes the content marketing landscape extremely competitive. With more and more companies using content creation and its distribution to improve brand awareness, credibility and niche authority, run-of-the mill content marketing doesn't work anymore.
If you take a look at some [...]
This is a guide on how to promote video content on YouTube, with significant focus on channel optimization, harnessing YouTube settings and features, website modifications and the opportunities involved in paid video promotion.
Follow these 6 tips on how to promote [...]
We all want to increase the traffic levels to our blogs, right? After a great year in 2014 that saw my client's blog traffic grow substantially, We have targeted an even greater increase in the New Year.
Last year was about [...]
One of the foundational copywriting strategies is to tailor your copy to your customers' buying cycle.
Regardless of the time your buying cycle takes, you need to communicate effectively at each stage to move customers along through the cycle.
This means you [...]
There's actually no denying the fact that the concept "Build it and they will come" works. But unless content is marketed, it's a wasted effort. Whoever tells you otherwise may be either lying or clueless. We need to promote our [...]
Trying to manage social media campaigns and marketing campaigns while also writing a blog and keeping your website up to date can be stressful. Especially when you have to produce fresh, new content for each platform. But creating great content [...]