Admittedly, this title is a bit of a misnomer. Since Internet video is a relatively recent phenomenon, "back in the day" isn't all that long ago. YouTube – the world's most popular video site and second most popular search engine, in case you've been living under a rock – was founded in 2005, with its [...]
Image credit: Aaron Gustafson (Flickr) License: Some rights reserved "Content is King" This quote from Microsoft's Bill Gates is perhaps one of the most cliched lines on the web today, especially in the digital marketing community. But its only a cliche because its true. Content is information and, as long as people want information, it [...]
We all know visual content can grab the eye of a reader and pull them into your site, or entice them to buy your products. Or do we? After doing a bit of research, it turns out that although web images and being visually awesome are not the only components of a successful digital marketing [...]
If you have a website, you most certainly have content. Very few people find your content by accident. If nobody knows about your excellent video, case study or post, it might as well not exist. In order for your content to get noticed, you need to show it to the right people. To a perfect [...]
So, it's about 9:00 a.m. on a crisp, Monday morning. You're feeling pretty great as you stroll through the office doors and waltz around the corner to your desk. The smell of opportunity fills the air. "This shall be the day!" you declare. Yes, today you're going to write content so genius and so outrageously [...]
Storytelling is the part of marketing they always forget to tell you about, yet is as ancient and practiced as the concept of community itself. Between the KPIs and the demographics, storytelling in marketing can occasionally get lost. But losing the aspect of storytelling in your marketing is what may be causing you to miss [...]
Ensure your article promises to deliver — and then deliver what your promise by staying locked on your topic. Here's how to have a 100% success rate.