Calling all content marketers! This article is designed to help guide you in your approach to planning and delivering impactful content. Let's begin by addressing the conflict of interest that manifests itself through the need to deliver great content, quickly, in response to business needs and market changes, whilst addressing that voice within that cries [...]
If your blog is in serious trouble, ask yourself this question: Who is my reader and what sort of content do they want? Captain Obvious Saves The Blog For some, I'm sure this sounds like something Captain Obvious would say after rescuing a website teetering on the edge of a cliff .With his cape flapping [...]
A blog is almost always a good idea and a top SEO recommendation. But how and when do you know if it delivers? If it brings you anything?
Kristy Bolsinger, Social Media Marketing Strategist for RealNetworks (makers of RealPlayer), knows what's she's talking about and explains how it's done.
You've been there. So have I. There you are, minding your own business, when suddenly you realize you need a blog post written for today. And it should have been posted an hour ago. Not only that, but you were just getting ready to head out for lunch, your stomach is growling, and you still [...]
As a copywriter in most cases I'm not equipped with enough information to make high-level marketing recommendations. Most copywriters aren't. For example, a company hires a freelance copywriter to write their blog. They don't know why they have a blog or what they should do with it so they ask their new copywriter to manage [...]
Content marketing is huge. In the post-penalty world, all marketers are rushing to create remarkable blog posts, amazing infographics, killer videos and stellar webinars. All are aimed at attracting and engaging their target audiences and pleasing the search engines. But if everyone is creating the same type of content, how do you stand out? How [...]
When was the last time you forwarded a Newsletter that you really liked to friend? How frequently do you unsubscribe from Newsletters? Have you been a subscriber to a Newsletter(s) for more than a year? My wild guess is that most people will respond to question 1 by saying: "Never!" As for question 2, the [...]
The internet is a lush sea of information. Search engines are excellent gatekeepers of this information and can undoubtedly help you find an answer to any solution you are looking for. On any given SERP you typically get several results, but how do you decide which one to pick? You want to find the answer [...]