Certainly, the biggest thing to come out of the Internet of late, capturing media, analysts and users like is Web 2.0 or user generated content.

In fact, Business Week, in their article Retailers Take A Tip From MySpace, detailed how ecommerce sites are letting customers post comments, reviews and photos with regard to products, and the benefits it’s having on online commerce. And some of them are intriguing.

Corporate blogging is a little like getting a new puppy. At first mention, ears perk up, eyes light up and tails start wagging — in the case of blogging, it’s tongues and fingers that wag. Actually, corporate blogging is a lot like getting a new puppy particularly when you find out it requires a little more time and attention that you may have first anticipated. The first couple of times you trot the corporate blog out, it’s, well, kinda fun. And people notice. And some may even comment on it.

Or, why can’t we all just get along?

Is it just me or is there a big disconnect in the advertising world of late? I’m speaking of both online and offline advertising.

Take, for instance, Google. Isn’t it a little odd that the world’s foremost brand, the company challenging not only advertising revenues but the very model of advertising has yet to drop a dime on advertising? And they’re hardly alone. Ebay, Napster, Yahoo in their early and supernova days spent nothing on advertising.

No wonder Madison Avenue has issues with Silicon Valley. That’s a lot to have to swallow.

As mentioned, most often, corporations do lend themselves to blogs. However, there are a number of considerations.

On the upside, blogs allow for corporations to present information that is current without having to have a full corporate strategy around it. It is, however, a commitment and if you’re going to create a corporate blog an editorial schedule should be the first step, detailing anywhere from 15-20 articles or topics before announcing your endeavor.