Metrics That Matter

by Diane Aull June 9th, 2014

If search rankings aren't a good measure of site success (I don't think they are – and they're getting less significant every day) then what metrics should site owners be tracking?

LinkedIn has 250+ million users. The vast majority of them are on LinkedIn for one of three purposes: 1) Find a Job, 2)Check Out a Job Applicant/Potential Job Applicant, and 3) Build Their Professional Network. Note that these are all business focused tasks. Thus, advertising on LinkedIn offers a unique opportunity amongst social networks. Namely, [...]

When was the last time you took time to analyze your customers and understand how they're interacting with your (or your client's) website? For those of you who have never done this, tread carefully. It's an incredibly overwhelming world that can suck you in and never let you go. It's a wondrously nerdy world of [...]

The Top 5 Landing Page Tests to Perform

by Daniel Kosir May 19th, 2014

If you've been able to get visitors to a landing page, so far, you're marketing effectively. They have visited a page, clicked through a call-to-action, and have been directed to your landing page. But, if they don't convert on your landing page, you've accomplished very little – you haven't obtained the critical prospect data that [...]

How to Build a Website that Doesn't Convert

by Daniel Kosir May 5th, 2014

Are you annoyed with all the traffic coming into your website? I get it. You don't want traffic during your commute, so why would you want it on your website? Lucky for you, there's a foolproof way to make those pesky visitors click the Back button on their browser with haste. Set the world record [...]

I have a fear of abandonment. It's true. I wake up in a cold sweat some nights, knowing that somewhere, someone has left something in one of our client's shopping carts….. and then they walked away. It breaks my heart. The worst part? It happens, on average, 67.91% of the time. There isn't just one [...]

During a time when every visitor matters, every click is a potential loss or gain, the tide has shifted: everyone seems to be pondering ways to increase their conversion rates. The average e-commerce store converts less than 2% of its traffic to customers. Yet, some e-commerce sites report a double digit conversion rates. So, if [...]

Conversion Optimization Steps Every Marketer Needs to Take

by Pratik Dholakiya March 27th, 2014

There was a time when you could get traffic to a page and make money out of it. As more websites mushroomed and as it became more competitive to attract the attention of the forever-hassled online information seeker, that traffic started to wane. Today, you might still manage to get traffic but there are many [...]

There is a vast amount of general advice circulating on how to attract more customers, but it often speaks only to attracting traffic, not on how your website can encourage this traffic to convert to leads or even sales. If visitors come to your website but don't perform any desired action, you have missed a [...]

It's that time of the year again when you take a pause and reflect on the good and the bad of the year that passed by. Here is a list of 10 conversion optimization tests that surprised, enlightened or inspired us (or did all three of it) in some way. 1) Getting rid of drop-down [...]