/Conversion Optimization

5 Reasons Why Your Website May Not Be Generating Leads (& 10 Boosters To Improve It)

As a business development manager at Search Engine People, I am often approached by business owners & marketing managers who are seeking help with SEO. After some discussion, more often than not, it is realized that the goal is not [...]

By |November 3rd, 2014|Conversion Optimization|Comments Off on 5 Reasons Why Your Website May Not Be Generating Leads (& 10 Boosters To Improve It)

How To Prove Your Website Can Be Trusted (& Increase Conversions Easily)

Most of us are familiar with the judicial principle that people are considered innocent unless enough evidence surmounts to prove them guilty. This judicial right comes out of basic human ethics in that it's bad to have guilty people go [...]

By |October 8th, 2014|Conversion Optimization|Comments Off on How To Prove Your Website Can Be Trusted (& Increase Conversions Easily)

Decrease Your Website’s Bounce Rate Today

National and local internet marketing experts agree that excessive bounce rates can kill SEO strategy. More important, elevated bounce rates are often indicative of something much worse. High bounce rates can be a telltale sign that your website needs to [...]

By |September 25th, 2014|Conversion Optimization, Local Search, Web Design|2 Comments

Raise the Bar NOW! Intelligent Copywriting Tactics That Lead to Maximum Conversions

If you are "content"
with great content,
Please reconsider
So you won't repent!
Now is the time
to get discontent.
As 2014 is the year of...
OUTSTANDING content!

I am not sure how you feel about my mini-poetry style! We can discuss that later

According to wikipedia, copywriting is...
Copywriting [...]

By |September 11th, 2014|Content, Conversion Optimization|Comments Off on Raise the Bar NOW! Intelligent Copywriting Tactics That Lead to Maximum Conversions

25 Amazing Ways to Boost eCommerce Conversion Rates

Recent research shows that 53% of businesses spend less than 5% of their total marketing budget on conversion optimization. 35% of the businesses report a conversion rate of less than 1%. It wouldn't surprise me if a good chunk of [...]

By |August 28th, 2014|Conversion Optimization|6 Comments

Landing Page Optimization Beyond The Color Of Your CTA Button

Has your long-drawn-out and painstaking research finally led you to the Holy Grail of landing page knowledge - the best colour for a form button? Red? Green? A risque yellow? Another blog post on proposing the best colour for call-to-action [...]

By |August 7th, 2014|Conversion Optimization|Comments Off on Landing Page Optimization Beyond The Color Of Your CTA Button

Is Your Business Website Too Focused On Brand and Sales?

For many small businesses on-page SEO is possibly one of the most important area to get right, especially when if you are in a relatively non-competitive market. However, all too often small businesses get this wrong.

Brand awareness is important, [...]

By |August 6th, 2014|Conversion Optimization|Comments Off on Is Your Business Website Too Focused On Brand and Sales?

Landing Page Conversion Optimization for Confirmation Pages: Outsmart Your Competition

So you've earned a conversion through a kick-ass landing page - congrats! But, if you think that's where it ends, you're sadly mistaken. You turned a user into a buyer and now is the PERFECT time to push marketing [...]

By |July 16th, 2014|Conversion Optimization|Comments Off on Landing Page Conversion Optimization for Confirmation Pages: Outsmart Your Competition

What Conversion Optimization Looks Like In The Real World

When I think of conversion optimization and how I can better optimize a site, I always try to think of what the user experience would look like in a real store. If you haven't already seen it, Google analytics has [...]

By |July 8th, 2014|Conversion Optimization|Comments Off on What Conversion Optimization Looks Like In The Real World

How to Get What You Want – Conversion Optimization Tips from a 5-Year-Old

Five-year-olds grow and evolve quickly, much like the world of digital marketing. They may only be a half-decade old, but - whether unwittingly or not - these three-foot beings are masterminds at conversion optimization.

"Give me a cookie!" ... "May I [...]

By |June 24th, 2014|Conversion Optimization|Comments Off on How to Get What You Want – Conversion Optimization Tips from a 5-Year-Old