Retailing online is an experience in itself. It has its own share of unique challenges, and etailers must never forget that it is "conversions" that provides them their bread and butter (and jam). So how can you run an e-business [...]
The mushroom growth of E-commerce Stores has given rise to extreme competition in the online selling industry. Nice online stores from selling sunglasses to soaps have forced the marketers to think about tactics that can generate better sales. This post [...]
It was inevitable. The fact that 'google' is now used as a verb than a noun, searching for stuff is an indelible part of 21st century life. Whether we're hunting for the closest Mediterranean restaurant or the cheapest dry cleaner [...]
According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online.
I've been reading extensively about B2B Lead Nurturing best practices. The more I [...]
Sometimes when we get caught up in a project, it can be easy to turn a blind eye to common mistakes. When it comes to your website, mistakes are definitely something you'll want to avoid. Especially obvious ones. That's why [...]
We all know by now that more and more people are using their cell phones to find products and services.
In fact, Google Maps is the most used smartphone app, used by 54% of all smartphone users. That's a lot of online Local searches.
Google themselves have produced research showing that over 55% of people doing a search on their phone take a conversion action within 1 hour, and 84% of mobile searchers take a conversion action within 5 hours.Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
So then why is it that there are so many businesses on Google Local with unanswered negative reviews? Do businesses think in 2015 that no-one uses Google?
You're not normal.
What I mean is, when it comes to seeing your blog, you don't view it like a normal, everyday reader. Sorry to be the one to break it to you.
You know how looking at your significant other day [...]
...When You Can't Edit the Site!
Level of difficulty: 3.5/5
Have you ever wondered if people are searching for things on your website and getting NO RESULTS back?
If there's anything that says to a potential customer that you can't help them, it's [...]