When was the last time you took time to analyze your customers and understand how they're interacting with your (or your client's) website? For those of you who have never done this, tread carefully. It's an incredibly overwhelming world that can suck you in and never let you go. It's a wondrously nerdy world of [...]
If you've been able to get visitors to a landing page, so far, you're marketing effectively. They have visited a page, clicked through a call-to-action, and have been directed to your landing page. But, if they don't convert on your landing page, you've accomplished very little – you haven't obtained the critical prospect data that [...]
Are you annoyed with all the traffic coming into your website? I get it. You don't want traffic during your commute, so why would you want it on your website? Lucky for you, there's a foolproof way to make those pesky visitors click the Back button on their browser with haste. Set the world record [...]
I have a fear of abandonment. It's true. I wake up in a cold sweat some nights, knowing that somewhere, someone has left something in one of our client's shopping carts….. and then they walked away. It breaks my heart. The worst part? It happens, on average, 67.91% of the time. There isn't just one [...]
During a time when every visitor matters, every click is a potential loss or gain, the tide has shifted: everyone seems to be pondering ways to increase their conversion rates. The average e-commerce store converts less than 2% of its traffic to customers. Yet, some e-commerce sites report a double digit conversion rates. So, if [...]
There was a time when you could get traffic to a page and make money out of it. As more websites mushroomed and as it became more competitive to attract the attention of the forever-hassled online information seeker, that traffic started to wane. Today, you might still manage to get traffic but there are many [...]
There is a vast amount of general advice circulating on how to attract more customers, but it often speaks only to attracting traffic, not on how your website can encourage this traffic to convert to leads or even sales. If visitors come to your website but don't perform any desired action, you have missed a [...]
It's that time of the year again when you take a pause and reflect on the good and the bad of the year that passed by. Here is a list of 10 conversion optimization tests that surprised, enlightened or inspired us (or did all three of it) in some way. 1) Getting rid of drop-down [...]
Conversion – it sounds like such a mysterious thing to newer website owners. There are so many elements that go into creating good conversion rates, that it can seem overwhelming at first. The most important thing to remember is that your goal with conversion is simply to improve your income levels. You want more of [...]
Last in the 3 part series.
Learn what persuasive design is and how you encouter it yourself every day, online and offline.
Then, get ideas on how to apply persuasive design yourself