When I think of conversion optimization and how I can better optimize a site, I always try to think of what the user experience would look like in a real store. If you haven't already seen it, Google analytics has created a series of real life videos which demonstrate how UX would translate in real-life [...]

Five-year-olds grow and evolve quickly, much like the world of digital marketing. They may only be a half-decade old, but – whether unwittingly or not – these three-foot beings are masterminds at conversion optimization. "Give me a cookie!" … "May I please have a cookie?" These little rug rats will try everything to get their [...]

All too often, most of the focus is placed on optimizing the home page and landing pages to get higher conversions, but little attention is paid to the 'Thank You' page and value of the traffic that's already completed the goal. The Thank you page is your opportunity to reinforce that they made the right [...]

Metrics That Matter

by Diane Aull June 9th, 2014

If search rankings aren't a good measure of site success (I don't think they are – and they're getting less significant every day) then what metrics should site owners be tracking?

LinkedIn has 250+ million users. The vast majority of them are on LinkedIn for one of three purposes: 1) Find a Job, 2)Check Out a Job Applicant/Potential Job Applicant, and 3) Build Their Professional Network. Note that these are all business focused tasks. Thus, advertising on LinkedIn offers a unique opportunity amongst social networks. Namely, [...]

When was the last time you took time to analyze your customers and understand how they're interacting with your (or your client's) website? For those of you who have never done this, tread carefully. It's an incredibly overwhelming world that can suck you in and never let you go. It's a wondrously nerdy world of [...]

The Top 5 Landing Page Tests to Perform

by Daniel Kosir May 19th, 2014

If you've been able to get visitors to a landing page, so far, you're marketing effectively. They have visited a page, clicked through a call-to-action, and have been directed to your landing page. But, if they don't convert on your landing page, you've accomplished very little – you haven't obtained the critical prospect data that [...]

How to Build a Website that Doesn't Convert

by Daniel Kosir May 5th, 2014

Are you annoyed with all the traffic coming into your website? I get it. You don't want traffic during your commute, so why would you want it on your website? Lucky for you, there's a foolproof way to make those pesky visitors click the Back button on their browser with haste. Set the world record [...]

I have a fear of abandonment. It's true. I wake up in a cold sweat some nights, knowing that somewhere, someone has left something in one of our client's shopping carts….. and then they walked away. It breaks my heart. The worst part? It happens, on average, 67.91% of the time. There isn't just one [...]

During a time when every visitor matters, every click is a potential loss or gain, the tide has shifted: everyone seems to be pondering ways to increase their conversion rates. The average e-commerce store converts less than 2% of its traffic to customers. Yet, some e-commerce sites report a double digit conversion rates. So, if [...]