/Conversion Optimization

How To Use Product Spotlights To Drive Conversions

What is a Product Spotlight and how do you use it to make more conversions?
By |November 19th, 2015|Conversion Optimization|Comments Off on How To Use Product Spotlights To Drive Conversions

Personalization As Emotional Trigger In Brand Marketing

The average number of business-related emails will touch to at least 140 each day in 2018.

Consumers are already overburdened by the quantity of emails they receive each day and as such personalization is the only way to make your brand [...]

By |October 26th, 2015|Conversion Optimization, Marketing|Comments Off on Personalization As Emotional Trigger In Brand Marketing

3 Psychological Tools To Use In Landing Page Design

The human brain is an incredible tool, but it can also be puzzling. For the landing page designer, the human brain presents the greatest challenge as well as the greatest ally.

You might not have thought about how psychology plays into [...]

By |September 28th, 2015|Conversion Optimization, Marketing, Web Design|Comments Off on 3 Psychological Tools To Use In Landing Page Design

How To Be An Ecommerce Conversion Ninja

Retailing online is an experience in itself. It has its own share of unique challenges, and etailers must never forget that it is "conversions" that provides them their bread and butter (and jam). So how can you run an e-business [...]

By |September 24th, 2015|Conversion Optimization|2 Comments

10 Effective Ways To Increase Sales

The mushroom growth of E-commerce Stores has given rise to extreme competition in the online selling industry. Nice online stores from selling sunglasses to soaps have forced the marketers to think about tactics that can generate better sales. This post [...]

By |June 9th, 2015|Conversion Optimization, Marketing|1 Comment

Does Your Ecommerce Site Search Have These Critical Features?

It was inevitable. The fact that 'google' is now used as a verb than a noun, searching for stuff is an indelible part of 21st century life. Whether we're hunting for the closest Mediterranean restaurant or the cheapest dry cleaner [...]

By |May 8th, 2015|Conversion Optimization|Comments Off on Does Your Ecommerce Site Search Have These Critical Features?

How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online.

I've been reading extensively about B2B Lead Nurturing best practices. The more I [...]

By |May 5th, 2015|Analytics & ROI Analysis, Conversion Optimization, Email Marketing, Lead Nurture & Marketing Automation|Comments Off on How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

5 Common Digital Marketing Mistakes That Cost You Money

Sometimes when we get caught up in a project, it can be easy to turn a blind eye to common mistakes. When it comes to your website, mistakes are definitely something you'll want to avoid. Especially obvious ones. That's why [...]

By |April 30th, 2015|Conversion Optimization, Marketing|Comments Off on 5 Common Digital Marketing Mistakes That Cost You Money

How To Remove Bad Reviews From Google Local By Responding

We all know by now that more and more people are using their cell phones to find products and services.

In fact, Google Maps is the most used smartphone app, used by 54% of all smartphone users. That's a lot of online Local searches.

Google themselves have produced research showing that over 55% of people doing a search on their phone take a conversion action within 1 hour, and 84% of mobile searchers take a conversion action within 5 hours.

Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.

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So then why is it that there are so many businesses on Google Local with unanswered negative reviews? Do businesses think in 2015 that no-one uses Google?

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By |February 19th, 2015|Conversion Optimization, Local Search, PR|3 Comments

Testing Blog Elements For Conversion Optimization

You're not normal.

What I mean is, when it comes to seeing your blog, you don't view it like a normal, everyday reader. Sorry to be the one to break it to you.

You know how looking at your significant other day [...]

By |January 16th, 2015|Conversion Optimization|7 Comments