There was a time when you could get traffic to a page and make money out of it. As more websites mushroomed and as it became more competitive to attract the attention of the forever-hassled online information seeker, that traffic started to wane. Today, you might still manage to get traffic but there are many [...]
There is a vast amount of general advice circulating on how to attract more customers, but it often speaks only to attracting traffic, not on how your website can encourage this traffic to convert to leads or even sales. If visitors come to your website but don't perform any desired action, you have missed a [...]
Here is a list of 10 conversion optimization tests that surprised, enlightened or inspired us (or did all three of it) at Visual Website Optimizer. 1) Getting rid of drop-down menu increases revenue You have surely heard about how conversion-centric designs help improve usability. This case study elaborates this best practice. BodyEcology.com had a drop-down [...]
Conversion – it sounds like such a mysterious thing to newer website owners. There are so many elements that go into creating good conversion rates, that it can seem overwhelming at first. The most important thing to remember is that your goal with conversion is simply to improve your income levels. You want more of [...]
Last in the 3 part series.
Learn what persuasive design is and how you encouter it yourself every day, online and offline.
Then, get ideas on how to apply persuasive design yourself
When you set about creating your site you probably had a clear vision. You had it all set out on paper. You'd thought of everything. Your service pages were designed with conversion in mind and you had added some great calls to action. Your home page was striking – a picture of aesthetic beauty. You [...]
Every digital marketer who's worth his salt should know that content is king. While this phrase has certainly been used in excess, it's not often clear how marketers can take advantage of content to increase their bottom line. In this three part series of articles I'd like to take a look at a specific microcosm [...]
Have you bought something online recently? What triggered you to buy, was it a flash sale or an emotional story behind a product? If it was, then you could have been the victim of conversion rate optimization. Don't worry, we all at one point or another are being persuaded online without even realizing it. Some [...]
Conversion rate optimization is not something that happens overnight. In order to get more people to buy from you, you need to understand who you are selling to. Do you know who your customer is? Think of a car salesman; would a car salesman have the same sales pitch for an experienced driver compared to [...]
Your landing page is the most critical step in your funnel because this is where expensive leads are often lost. The average conversion rate ranges between 1-10%, so you are losing 90-99% of your visitors — painful to think about! Testing and optimizing your landing page can make the difference between a negative and a [...]