We all know by now that more and more people are using their cell phones to find products and services.
In fact, Google Maps is the most used smartphone app, used by 54% of all smartphone users. That's a lot of online Local searches.
Google themselves have produced research showing that over 55% of people doing a search on their phone take a conversion action within 1 hour, and 84% of mobile searchers take a conversion action within 5 hours.Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
So then why is it that there are so many businesses on Google Local with unanswered negative reviews? Do businesses think in 2015 that no-one uses Google?