Conversion – it sounds like such a mysterious thing to newer website owners. There are so many elements that go into creating good conversion rates, that it can seem overwhelming at first. The most important thing to remember is that your goal with conversion is simply to improve your income levels. You want more of [...]

Psychology of conversion optimization: Persuasive design

by Steven Macdonald October 29th, 2013

Last in the 3 part series.

Learn what persuasive design is and how you encouter it yourself every day, online and offline.

Then, get ideas on how to apply persuasive design yourself

When you set about creating your site you probably had a clear vision. You had it all set out on paper. You'd thought of everything. Your service pages were designed with conversion in mind and you had added some great calls to action. Your home page was striking – a picture of aesthetic beauty. You [...]

How Copy Can Compliment Conversions – Part 1

by Matt Souza October 15th, 2013

Every digital marketer who's worth his salt should know that content is king. While this phrase has certainly been used in excess, it's not often clear how marketers can take advantage of content to increase their bottom line. In this three part series of articles I'd like to take a look at a specific microcosm [...]

Have you bought something online recently? What triggered you to buy, was it a flash sale or an emotional story behind a product? If it was, then you could have been the victim of conversion rate optimization. Don't worry, we all at one point or another are being persuaded online without even realizing it. Some [...]

The Psychology of Effective Conversion Rate Optimization

by Steven Macdonald September 11th, 2013

Conversion rate optimization is not something that happens overnight. In order to get more people to buy from you, you need to understand who you are selling to. Do you know who your customer is? Think of a car salesman; would a car salesman have the same sales pitch for an experienced driver compared to [...]

The 7 Pillars of a Converting Landing Page

by Idan Cohen August 5th, 2013

Your landing page is the most critical step in your funnel because this is where expensive leads are often lost. The average conversion rate ranges between 1-10%, so you are losing 90-99% of your visitors — painful to think about! Testing and optimizing your landing page can make the difference between a negative and a [...]

4 Elements You Must Test On Your Landing Page

by Smriti Chawla July 30th, 2013

Tweak a few sentences here, move your button there. Landing page optimization is so much fun especially when you see your variation winning and the real cash flow begin. It seems so easy, as a novice you might even get tempted into random testing. But don't! Chances are, random testing will only burn you out. [...]

Is Your Website a Crazy, Lonely Salesman?

by Helen M. Overland July 29th, 2013

I mean this question literally, because I've seen hundreds of businesses set up their website just like this. Visitors arrive at a website, and the website doesn't say what it sells, and seems to be talking to itself, ignoring the customer. Imagine walking into a store, and being interested in buying something. You look around [...]

Why Use Conversion Optimization to Increase Leads

by Helen M. Overland July 17th, 2013

Did you know that for every $92 Marketers spend to acquire traffic, on average only $1 is spent to optimize it, and turn this traffic into Leads? This is crazy! With the amount of budget and effort that businesses put into driving traffic to their sites, it's wasteful to be allowing traffic to simply bounce [...]