How Copy Can Compliment Conversions – Part 1

by Matt Souza October 15th, 2013

Every digital marketer who's worth his salt should know that content is king. While this phrase has certainly been used in excess, it's not often clear how marketers can take advantage of content to increase their bottom line. In this three part series of articles I'd like to take a look at a specific microcosm […]

Have you bought something online recently? What triggered you to buy, was it a flash sale or an emotional story behind a product? If it was, then you could have been the victim of conversion rate optimization. Don't worry, we all at one point or another are being persuaded online without even realizing it. Some […]

The Psychology of Effective Conversion Rate Optimization

by Steven Macdonald September 11th, 2013

Conversion rate optimization is not something that happens overnight. In order to get more people to buy from you, you need to understand who you are selling to. Do you know who your customer is? Think of a car salesman; would a car salesman have the same sales pitch for an experienced driver compared to […]

The 7 Pillars of a Converting Landing Page

by Idan Cohen August 5th, 2013

Your landing page is the most critical step in your funnel because this is where expensive leads are often lost. The average conversion rate ranges between 1-10%, so you are losing 90-99% of your visitors — painful to think about! Testing and optimizing your landing page can make the difference between a negative and a […]

4 Elements You Must Test On Your Landing Page

by Smriti Chawla July 30th, 2013

Tweak a few sentences here, move your button there. Landing page optimization is so much fun especially when you see your variation winning and the real cash flow begin. It seems so easy, as a novice you might even get tempted into random testing. But don't! Chances are, random testing will only burn you out. […]

Is Your Website a Crazy, Lonely Salesman?

by Helen M. Overland July 29th, 2013

I mean this question literally, because I've seen hundreds of businesses set up their website just like this. Visitors arrive at a website, and the website doesn't say what it sells, and seems to be talking to itself, ignoring the customer. Imagine walking into a store, and being interested in buying something. You look around […]

Why Use Conversion Optimization to Increase Leads

by Helen M. Overland July 17th, 2013

Did you know that for every $92 Marketers spend to acquire traffic, on average only $1 is spent to optimize it, and turn this traffic into Leads? This is crazy! With the amount of budget and effort that businesses put into driving traffic to their sites, it's wasteful to be allowing traffic to simply bounce […]

5 Conversion Rate Optimization Case Studies

by Steven Macdonald July 10th, 2013

Conversion rate optimization is a science. And unlike most online marketing techniques, conversion rate optimization is not something than can be scaled in ways that content marketing and SEO can be. This is because in order to fully understand conversion rate optimization you need to fully understand the customer and his/ her frame of mind […]

When it comes to landing page optimization science, there are certain people in the industry I look up to. Every once in a while, I come across an insightful piece of advice from them that works like a bolt of lightning, inspiring me to improve my ways. More often than not, this advice pertains to […]

How Registration Forms Can Affect Your Conversion Rate

by Helen M. Overland June 27th, 2013

Many E-Commerce sites offer you the ability to register on the site to make it easier to shop online. The site can then remember your address, name, email, and shipping details so you don't need to enter them every time you shop with that website. Interestingly though, is the number of E-Commerce sites that require […]