/Conversion Optimization

Metrics That Matter

If search rankings aren't a good measure of site success (I don't think they are - and they're getting less significant every day) then what metrics should site owners be tracking?
By |June 9th, 2014|Conversion Optimization|Comments Off on Metrics That Matter

Hitting A Home Run With LinkedIn PPC – Case Study

LinkedIn has 250+ million users. The vast majority of them are on LinkedIn for one of three purposes: 1) Find a Job, 2)Check Out a Job Applicant/Potential Job Applicant, and 3) Build Their Professional Network. Note that these are all [...]

By |May 30th, 2014|Conversion Optimization, PPC, Social Media Marketing|Comments Off on Hitting A Home Run With LinkedIn PPC – Case Study

8 Reasons You're Not Getting The Qualified Leads You Deserve

When was the last time you took time to analyze your customers and understand how they're interacting with your (or your client's) website?

For those of you who have never done this, tread carefully. It's an incredibly overwhelming world that can [...]

By |May 27th, 2014|Conversion Optimization|1 Comment

The Top 5 Landing Page Tests to Perform

If you've been able to get visitors to a landing page, so far, you're marketing effectively. They have visited a page, clicked through a call-to-action, and have been directed to your landing page. But, if they don't convert on [...]

By |May 19th, 2014|Conversion Optimization|Comments Off on The Top 5 Landing Page Tests to Perform

How to Build a Website that Doesn't Convert

Are you annoyed with all the traffic coming into your website? I get it. You don't want traffic during your commute, so why would you want it on your website? Lucky for you, there's a foolproof way to make [...]

By |May 5th, 2014|Conversion Optimization|Comments Off on How to Build a Website that Doesn't Convert

Shopping Cart Abandonment: 7 Kick-Ass Tactics To Bring Shoppers Back

I have a fear of abandonment. It's true. I wake up in a cold sweat some nights, knowing that somewhere, someone has left something in one of our client's shopping carts..... and then they walked away. It breaks my heart. [...]

By |May 1st, 2014|Conversion Optimization|Comments Off on Shopping Cart Abandonment: 7 Kick-Ass Tactics To Bring Shoppers Back

9 Things You Must Know About Conversion Rate Optimization (Before You Start!)

During a time when every visitor matters, every click is a potential loss or gain, the tide has shifted: everyone seems to be pondering ways to increase their conversion rates. The average e-commerce store converts less than 2% of its [...]

By |March 31st, 2014|Conversion Optimization|Comments Off on 9 Things You Must Know About Conversion Rate Optimization (Before You Start!)

Conversion Optimization Steps Every Marketer Needs to Take

There was a time when you could get traffic to a page and make money out of it. As more websites mushroomed and as it became more competitive to attract the attention of the forever-hassled online information seeker, that traffic [...]

By |March 27th, 2014|Conversion Optimization|1 Comment

Conversion Optimization: The Secret Ingredient for Producing More Leads

There is a vast amount of general advice circulating on how to attract more customers, but it often speaks only to attracting traffic, not on how your website can encourage this traffic to convert to leads or even sales. [...]

By |March 10th, 2014|Conversion Optimization|2 Comments

10 Fascinating Conversion Tests. Check The 2nd One & Try Not To Get Jealous

Here is a list of 10 conversion optimization tests that surprised, enlightened or inspired us (or did all three of it) at Visual Website Optimizer.

1) Getting rid of drop-down menu increases revenue

You have surely heard about how conversion-centric designs help [...]

By |January 7th, 2014|Conversion Optimization|2 Comments