It is amazing how little some online marketers know about their landing pages. Like a tourist in a foreign country, a marketing newbie often gets a standard set of conversion optimization tips that normally include: "unclutter-unclutter-unclutter", "use compelling titles and images", etc. But is there more to these tips? Well, the more one learns about [...]

10 Firefox Add-Ons to Improve Your Productivity

by Tony Choy April 12th, 2013

I love using Firefox. I have experimented with many different web browsers in the past, but I always switch back to Firefox in the end. Using Google Chrome or Internet Explorer feels like trying on a shoe that is a few sizes too small. It just doesn't feel right for me. One of the main [...]

5 Simple Web Design Tips To Improve Site Conversions

by Alexis Elliott March 29th, 2013

Great web design is not about winning awards or having the most colorful website. Its about the experience your users encounter when they get to your site and achieve what you have set out for them to do. If you are a small business owner most likely your site is to create new leads and [...]

App Store Optimizing: ASO For Your Google Play Store App Store Optimization is our topic today. Specifically, we will look at Android Apps and how-to optimize your Google Play Store. With the Google Play team celebrating their first "birthday," consumers have gone mobile and whether you are building Shopping Apps, Gaming Apps, or Social Apps, [...]

How Web Site Usability and Conversions Are Different: Comparison

by Kimberly Krause Berg March 25th, 2013

The terms "usability" and "conversions" are often used loosely or in combination with each other. Neither is very descriptive and both are open to interpretation. In truth, they are two separate web design practices, with different goals. When brought together for a site design, the potential for web site success is explosive. The Biggest Difference [...]

The holiday season provides all businesses with a large space to land more sales and increase their profit margin. Customer spending increases during this period and in 2012 sales was seen rising 4.1%. While most online businesses rely on SEO strategies to stand out from competition and grab the attention of their target audience, you [...]

How to Make Sure your Best Converting Ads are Shown?

by Louise McCartan February 7th, 2013

This post is inspired by the following New York Times article. This excerpt describes a business owner's struggle with getting his best converting AdWords ads to show. I've continued below with tips to help with this problem. "The daily budget hadn't been exhausted, but Google was only showing the ads that got the most impressions [...]

Gone are the days with firms having a single web site for all business purposes. With the advancement of e-commerce technologies, it becomes all the more important for businesses to upgrade their online offerings and reap the benefits. One such platform that has been making waves is Magento. It's a multi-purpose and all-in-one e-commerce solutions [...]

Conversions For Sites That Don't Sell Anything

by Kimberly Krause Berg January 25th, 2013

When we see the word "conversions" in online marketing articles most of us think it refers to turning inbound web traffic into increased financial revenue.  What if you don't sell anything? Back in the days before the word "conversion" became all the rage for search and social marketers and web site designers, just turning on [...]

A Basic Conversion Optimization Process

by Robert Brady January 10th, 2013

Over the last month or so I've started working with a couple new clients. One project is a landing page that will be hosted on a partner's website and the other project is a landing page for paid search (PPC) traffic. One is in the payment processing industry and the other is employee recognition software. [...]