/Conversion Optimization

25 Amazing Ways to Boost eCommerce Conversion Rates

Recent research shows that 53% of businesses spend less than 5% of their total marketing budget on conversion optimization. 35% of the businesses report a conversion rate of less than 1%. It wouldn't surprise me if a good chunk of [...]

By |August 28th, 2014|Conversion Optimization|6 Comments

Landing Page Optimization Beyond The Color Of Your CTA Button

Has your long-drawn-out and painstaking research finally led you to the Holy Grail of landing page knowledge - the best colour for a form button? Red? Green? A risque yellow? Another blog post on proposing the best colour for call-to-action [...]

By |August 7th, 2014|Conversion Optimization|Comments Off on Landing Page Optimization Beyond The Color Of Your CTA Button

Is Your Business Website Too Focused On Brand and Sales?

For many small businesses on-page SEO is possibly one of the most important area to get right, especially when if you are in a relatively non-competitive market. However, all too often small businesses get this wrong.

Brand awareness is important, [...]

By |August 6th, 2014|Conversion Optimization|Comments Off on Is Your Business Website Too Focused On Brand and Sales?

Landing Page Conversion Optimization for Confirmation Pages: Outsmart Your Competition

So you've earned a conversion through a kick-ass landing page - congrats! But, if you think that's where it ends, you're sadly mistaken. You turned a user into a buyer and now is the PERFECT time to push marketing [...]

By |July 16th, 2014|Conversion Optimization|Comments Off on Landing Page Conversion Optimization for Confirmation Pages: Outsmart Your Competition

What Conversion Optimization Looks Like In The Real World

When I think of conversion optimization and how I can better optimize a site, I always try to think of what the user experience would look like in a real store. If you haven't already seen it, Google analytics has [...]

By |July 8th, 2014|Conversion Optimization|Comments Off on What Conversion Optimization Looks Like In The Real World

How to Get What You Want – Conversion Optimization Tips from a 5-Year-Old

Five-year-olds grow and evolve quickly, much like the world of digital marketing. They may only be a half-decade old, but - whether unwittingly or not - these three-foot beings are masterminds at conversion optimization.

"Give me a cookie!" ... "May I [...]

By |June 24th, 2014|Conversion Optimization|Comments Off on How to Get What You Want – Conversion Optimization Tips from a 5-Year-Old

6 Ways To Optimize Your "Thank You" Page For Higher Conversions

All too often, most of the focus is placed on optimizing the home page and landing pages to get higher conversions, but little attention is paid to the 'Thank You' page and value of the traffic that's already completed the [...]

By |June 17th, 2014|Conversion Optimization|1 Comment

Metrics That Matter

If search rankings aren't a good measure of site success (I don't think they are - and they're getting less significant every day) then what metrics should site owners be tracking?
By |June 9th, 2014|Conversion Optimization|Comments Off on Metrics That Matter

Hitting A Home Run With LinkedIn PPC – Case Study

LinkedIn has 250+ million users. The vast majority of them are on LinkedIn for one of three purposes: 1) Find a Job, 2)Check Out a Job Applicant/Potential Job Applicant, and 3) Build Their Professional Network. Note that these are all [...]

By |May 30th, 2014|Conversion Optimization, PPC, Social Media Marketing|Comments Off on Hitting A Home Run With LinkedIn PPC – Case Study

8 Reasons You’re Not Getting The Qualified Leads You Deserve

When was the last time you took time to analyze your customers and understand how they're interacting with your (or your client's) website?

For those of you who have never done this, tread carefully. It's an incredibly overwhelming world that can [...]

By |May 27th, 2014|Conversion Optimization|1 Comment