Recent research shows that 53% of businesses spend less than 5% of their total marketing budget on conversion optimization. 35% of the businesses report a conversion rate of less than 1%. It wouldn't surprise me if a good chunk of [...]
Has your long-drawn-out and painstaking research finally led you to the Holy Grail of landing page knowledge - the best colour for a form button? Red? Green? A risque yellow? Another blog post on proposing the best colour for call-to-action [...]
For many small businesses on-page SEO is possibly one of the most important area to get right, especially when if you are in a relatively non-competitive market. However, all too often small businesses get this wrong.
Brand awareness is important, [...]
So you've earned a conversion through a kick-ass landing page - congrats! But, if you think that's where it ends, you're sadly mistaken. You turned a user into a buyer and now is the PERFECT time to push marketing [...]
Five-year-olds grow and evolve quickly, much like the world of digital marketing. They may only be a half-decade old, but - whether unwittingly or not - these three-foot beings are masterminds at conversion optimization.
"Give me a cookie!" ... "May I [...]
All too often, most of the focus is placed on optimizing the home page and landing pages to get higher conversions, but little attention is paid to the 'Thank You' page and value of the traffic that's already completed the [...]
When was the last time you took time to analyze your customers and understand how they're interacting with your (or your client's) website?
For those of you who have never done this, tread carefully. It's an incredibly overwhelming world that can [...]