Five-year-olds grow and evolve quickly, much like the world of digital marketing. They may only be a half-decade old, but - whether unwittingly or not - these three-foot beings are masterminds at conversion optimization.
"Give me a cookie!" ... "May I [...]
All too often, most of the focus is placed on optimizing the home page and landing pages to get higher conversions, but little attention is paid to the 'Thank You' page and value of the traffic that's already completed the [...]
When was the last time you took time to analyze your customers and understand how they're interacting with your (or your client's) website?
For those of you who have never done this, tread carefully. It's an incredibly overwhelming world that can [...]
If you've been able to get visitors to a landing page, so far, you're marketing effectively. They have visited a page, clicked through a call-to-action, and have been directed to your landing page. But, if they don't convert on [...]
Are you annoyed with all the traffic coming into your website? I get it. You don't want traffic during your commute, so why would you want it on your website? Lucky for you, there's a foolproof way to make [...]
I have a fear of abandonment. It's true. I wake up in a cold sweat some nights, knowing that somewhere, someone has left something in one of our client's shopping carts..... and then they walked away. It breaks my heart. [...]
During a time when every visitor matters, every click is a potential loss or gain, the tide has shifted: everyone seems to be pondering ways to increase their conversion rates. The average e-commerce store converts less than 2% of its [...]