Affiliate Marketing today is so much more than what it used to be, when simply having someone place your banner on their website to drive traffic was the norm.  Back in the day, your banner would catch someones eye, they would click on it, and you would pay the person displaying your banner for each click that came through to your site from theirs.  (Not so different from Pay Per Click on the search engines today).

Cartoon Courtesy of: http://www.marketingmentor.net

Coupons are BIG BUSINESS on the internet today, and understandably so with more and more merchants trying to drive traffic to their websites.  Not only does it provide a nice incentive for shoppers to ”shop from home”, but it also gives the merchant a way of tracking and measuring the success of their efforts.  Just one more online marketing tool to increase qualified traffic?  Maybe…