RTB Made Easy: Real-Time Bidding Explained

by Ben Plomion October 2nd, 2013

If you follow the display advertising industry at all, theres a decent chance youve heard a thing or two about real-time bidding (RTB). But, as with any exciting new technology, a lot of misinformation tends to creep into discussions of RTB and how to use it effectively. And with RTB poised to overtake site buys [...]

10 Cool Banner Ideas for Online Marketers

by Alesia Krush August 19th, 2013

When it comes to online ad banners, you probably noticed that some of them stop your eye dead and get imprinted in your memory; while others leave you indifferent, and you may not even remember ever seeing them. So, how do you create ads that stand out and attract attention? Here are some discoveries I [...]

If there is one thing well known brands have in common, it is that they have a strong singular message that runs through all their marketing efforts. Think of McDonalds' slogan-"I'm lovin' it." So simple yet they've used it for ten years. Most campaigns run their course in three years. But for the past decade, [...]

There's a good chance you've heard of retargeting before-it's the practice of showing display ads to users who have visited your site in the hope of luring them back for conversions. If you've ever shopped on Amazon or Zappos, there's a good chance you've experienced retargeting firsthand. In the past few years, retargeting has quickly [...]

Best Practices for Promoting Infographics

by Amy Balliett April 10th, 2013

With thousands of infographics posted on a daily basis, it can take a lot of work to get your latest creation the online attention it deserves. This can be problematic if you've invested the time, money and resources and the infographic fails in promotion. As the owner of both an infographic design agency and an [...]

Using Skitch to Build Your First Simple Infographic

by Danny Ashton December 19th, 2012

Skitch is a great tool for producing simple infographics. Best of all, it's free and works on Windows, Android and Apple OSs. Step 1: Do A Little Research If you're using Skitch it's also worthwhile installing Evernote as the two have been designed to work together. Evernote lets you make a note of any content [...]

The Future of Infographics

by Matt Beswick August 20th, 2012

As Google's own Matt Cutts recently hinted, the web's preeminent search engine giant may be looking to downgrade the value of links originating from infographics. The ramifications of such a move would be far-reaching for many marketers and SEO specialists across the web.

Are Ads Taking Over SERPs?

by Robert Brady August 8th, 2012

Over the past couple months I've talked with a lot of search marketers about the impact of the Penguin update, Google's most recent change to their ranking algorithm. Many sites have been dinged for over-optimization of anchor text. Major brands are making off like bandits. Everyone is being much more cautious with their linkbuilding tactics. [...]

Here are 5 mantras we live by that help our team when the pressure is on, and have also helped increase efficiency.

3 Reasons To Add Infographics To Your SEO Strategy

by Brian Flores October 11th, 2011

In the post-Panda era infographics shouldn’t be ignored as a viable link building tactic.

Here are three reason why an infographics SEO strategy matters