If you follow the display advertising industry at all, theres a decent chance youve heard a thing or two about real-time bidding (RTB). But, as with any exciting new technology, a lot of misinformation tends to creep into discussions of RTB and how to use it effectively. And with RTB poised to overtake site buys [...]
There's a good chance you've heard of retargeting before-it's the practice of showing display ads to users who have visited your site in the hope of luring them back for conversions. If you've ever shopped on Amazon or Zappos, there's a good chance you've experienced retargeting firsthand. In the past few years, retargeting has quickly [...]
With thousands of infographics posted on a daily basis, it can take a lot of work to get your latest creation the online attention it deserves. This can be problematic if you've invested the time, money and resources and the infographic fails in promotion. As the owner of both an infographic design agency and an [...]
Skitch is a great tool for producing simple infographics. Best of all, it's free and works on Windows, Android and Apple OSs. Step 1: Do A Little Research If you're using Skitch it's also worthwhile installing Evernote as the two have been designed to work together. Evernote lets you make a note of any content [...]
As Google's own Matt Cutts recently hinted, the web's preeminent search engine giant may be looking to downgrade the value of links originating from infographics. The ramifications of such a move would be far-reaching for many marketers and SEO specialists across the web.
Over the past couple months I've talked with a lot of search marketers about the impact of the Penguin update, Google's most recent change to their ranking algorithm. Many sites have been dinged for over-optimization of anchor text. Major brands are making off like bandits. Everyone is being much more cautious with their linkbuilding tactics. [...]
Here are 5 mantras we live by that help our team when the pressure is on, and have also helped increase efficiency.