/Display Advertising/RTB

RTB Made Easy: Real-Time Bidding Explained

If you follow the display advertising industry at all, theres a decent chance youve heard a thing or two about real-time bidding (RTB). But, as with any exciting new technology, a lot of misinformation tends to creep into discussions [...]

By |October 2nd, 2013|Display Advertising/RTB|Comments Off on RTB Made Easy: Real-Time Bidding Explained

10 Cool Banner Ideas for Online Marketers

When it comes to online ad banners, you probably noticed that some of them stop your eye dead and get imprinted in your memory; while others leave you indifferent, and you may not even remember ever seeing them.

So, how do [...]

By |August 19th, 2013|Display Advertising/RTB|11 Comments

Four Ways to Improve Your Integrated Marketing Campaign

If there is one thing well known brands have in common, it is that they have a strong singular message that runs through all their marketing efforts. Think of McDonalds' slogan-"I'm lovin' it." So simple yet they've used it for [...]

3 Ways Retargeting Can Transform Your Display Campaign

There's a good chance you've heard of retargeting before-it's the practice of showing display ads to users who have visited your site in the hope of luring them back for conversions. If you've ever shopped on Amazon or Zappos, there's [...]

By |May 13th, 2013|Display Advertising/RTB, PPC|Comments Off on 3 Ways Retargeting Can Transform Your Display Campaign

Best Practices for Promoting Infographics

With thousands of infographics posted on a daily basis, it can take a lot of work to get your latest creation the online attention it deserves. This can be problematic if you've invested the time, money and resources and the [...]

By |April 10th, 2013|Display Advertising/RTB|2 Comments

Using Skitch to Build Your First Simple Infographic

Skitch is a great tool for producing simple infographics. Best of all, it's free and works on Windows, Android and Apple OSs.

Step 1: Do A Little Research

If you're using Skitch it's also worthwhile installing Evernote as the two have been [...]

By |December 19th, 2012|Display Advertising/RTB|Comments Off on Using Skitch to Build Your First Simple Infographic

The Future of Infographics

As Google's own Matt Cutts recently hinted, the web's preeminent search engine giant may be looking to downgrade the value of links originating from infographics. The ramifications of such a move would be far-reaching for many marketers and SEO specialists across the web.
By |August 20th, 2012|Content, Display Advertising/RTB|4 Comments

Are Ads Taking Over SERPs?

Over the past couple months I've talked with a lot of search marketers about the impact of the Penguin update, Google's most recent change to their ranking algorithm. Many sites have been dinged for over-optimization of anchor text. Major brands [...]

By |August 8th, 2012|Display Advertising/RTB|5 Comments

I’ll E-myth You This! 5 Practical Tips From the Business Trenches

Here are 5 mantras we live by that help our team when the pressure is on, and have also helped increase efficiency.
By |February 23rd, 2012|Display Advertising/RTB|1 Comment

3 Reasons To Add Infographics To Your SEO Strategy

In the post-Panda era infographics shouldn’t be ignored as a viable link building tactic. Here are three reason why an infographics SEO strategy matters
By |October 11th, 2011|Display Advertising/RTB|1 Comment