Display Advertising/RTB

/Display Advertising/RTB

SEO Agencies: How to Sell Infographics to Your Clients: A Three Part Series

Three is a great number. Lots of great things come in threes: Alvin and the Chipmunks, Threes Company, and of course, the three Bronte sisters (Charlotte, Emily, and...um...the other one). There are also three ingredients to the classic smore (chocolate, [...]

By | August 25th, 2011|Display Advertising/RTB|Comments Off on SEO Agencies: How to Sell Infographics to Your Clients: A Three Part Series

SES Toronto 2010: Driving Customers Through the Purchase Funnel & Dispelling the Myths of Display

We're all in for a treat with this session! Mike O'Sullivan and Chau Le of Microsoft Canada discuss how you can drive customers through the purchase funnel.... with a little help from our friend, Display. So, why Search and Display [...]

By | June 10th, 2010|Display Advertising/RTB|Comments Off on SES Toronto 2010: Driving Customers Through the Purchase Funnel & Dispelling the Myths of Display

Avoid Alienating

Communicating is not an easy task. Especially through the website copy. Communicating to our target market is about knowing who they are, what they like, etc... But have we considered the people that we alienate when communicating to our target [...]

By | December 9th, 2009|Display Advertising/RTB|1 Comment