Avoid problem clients and making promises you can’t deliver. Maximize quality. Avoid lost time dealing with problems.
Come up with the idea and provide your client with realistic expectations regarding their campaign’s success
Three is a great number. Lots of great things come in threes: Alvin and the Chipmunks, Threes Company, and of course, the three Bronte sisters (Charlotte, Emily, and…um…the other one). There are also three ingredients to the classic smore (chocolate, marshmallows, and graham crackers), so we thought wed do a three-part series for SEO agencies [...]
Google has an option for their PPC ads that allows you to turn on or off the ability for your ads to show when email in Gmail uses words that correspond to the keywords the advertiser is targeting. How are ads placed on Gmail? Gmail is part of Googles Content Network (Display Network as its [...]
We're all in for a treat with this session! Mike O'Sullivan and Chau Le of Microsoft Canada discuss how you can drive customers through the purchase funnel…. with a little help from our friend, Display. So, why Search and Display Together? Bring new prospective customers into the Purchase Funnel Target customers at key touch points [...]
Communicating is not an easy task. Especially through the website copy. Communicating to our target market is about knowing who they are, what they like, etc… But have we considered the people that we alienate when communicating to our target market? Often times, to make a point or win people over we make fun of [...]
First things first, I should clarify that I'm a big fan of image search. I use it all the time. But lately I've begun to question the real value image search provides businesses. To be honest, I've never really thought in any sort of depth about the art of image optimisation. While I've certainly read [...]