/Display Advertising/RTB

SEO Agencies: How to Sell Infographics to Your Clients Part 3 – What to Avoid

Avoid problem clients and making promises you can’t deliver. Maximize quality. Avoid lost time dealing with problems.
By |September 15th, 2011|Display Advertising/RTB|Comments Off on SEO Agencies: How to Sell Infographics to Your Clients Part 3 – What to Avoid

SEO Agencies: How to Sell Infographics to Your Clients – Part 2

Come up with the idea and provide your client with realistic expectations regarding their campaign’s success
By |September 1st, 2011|Display Advertising/RTB|2 Comments

SEO Agencies: How to Sell Infographics to Your Clients: A Three Part Series

Three is a great number. Lots of great things come in threes: Alvin and the Chipmunks, Threes Company, and of course, the three Bronte sisters (Charlotte, Emily, and…um…the other one). There are also three ingredients to the classic […]

By |August 25th, 2011|Display Advertising/RTB|Comments Off on SEO Agencies: How to Sell Infographics to Your Clients: A Three Part Series

How To Make An Infographic (& Market It)

Infograhics are hot and happening. How can you make and market one?
By |July 14th, 2011|Display Advertising/RTB|2 Comments

How To Target Gmail As a Place To Display Your Ads

Google has an option for their PPC ads that allows you to turn on or off the ability for your ads to show when email in Gmail uses words that correspond to the keywords the advertiser is targeting. 

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By |February 16th, 2011|Display Advertising/RTB|Comments Off on How To Target Gmail As a Place To Display Your Ads

Why You Should Use HUGE Product Images

Web consumers ignore product images that are too small or too generic. Here's how to enable your site for sales increasing window shopping.
By |January 12th, 2011|Display Advertising/RTB|3 Comments

10 Inappropriately Placed Google Ads

When automatic ad-matching goes horribly wrong.
By |October 25th, 2010|Display Advertising/RTB|8 Comments

SES Toronto 2010: Driving Customers Through the Purchase Funnel & Dispelling the Myths of Display

We're all in for a treat with this session! Mike O'Sullivan and Chau Le of Microsoft Canada discuss how you can drive customers through the purchase funnel…. with a little help from our friend, Display.

So, why Search and Display Together?

Bring […]

By |June 10th, 2010|Display Advertising/RTB|Comments Off on SES Toronto 2010: Driving Customers Through the Purchase Funnel & Dispelling the Myths of Display

Avoid Alienating

Communicating is not an easy task. Especially through the website copy. Communicating to our target market is about knowing who they are, what they like, etc… But have we considered the people that we alienate when communicating to our target […]

By |December 9th, 2009|Display Advertising/RTB|1 Comment

Is image optimisation overrated?

First things first, I should clarify that I'm a big fan of image search. I use it all the time. But lately I've begun to question the real value image search provides businesses. To be honest, I've never really thought in any sort of depth about the art of image optimisation. While I've certainly read my fair share of articles on the topic from respected authors such as Tad, Maki, Liana Evans, Ian Lurie & Chris Pearson, it's never been a traffic generation tactic I've employed. Because while there's little doubt that image optimisation has the potential to increase traffic, the real question is whether that traffic holds any commercial value.
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By |July 29th, 2009|Display Advertising/RTB|4 Comments