Avoid problem clients and making promises you can’t deliver. Maximize quality. Avoid lost time dealing with problems.

Come up with the idea and provide your client with realistic expectations regarding their campaign’s success

Three is a great number. Lots of great things come in threes: Alvin and the Chipmunks, Threes Company, and of course, the three Bronte sisters (Charlotte, Emily, and…um…the other one). There are also three ingredients to the classic smore (chocolate, marshmallows, and graham crackers), so we thought wed do a three-part series for SEO agencies [...]

How To Make An Infographic (& Market It)

by Tanner Christensen July 14th, 2011

Infograhics are hot and happening. How can you make and market one?

How To Target Gmail As a Place To Display Your Ads

by Tyler Calder February 16th, 2011

Google has an option for their PPC ads that allows you to turn on or off the ability for your ads to show when email in Gmail uses words that correspond to the keywords the advertiser is targeting.  How are ads placed on Gmail? Gmail is part of Googles Content Network (Display Network as its [...]

Why You Should Use HUGE Product Images

by Ruud Hein January 12th, 2011

Web consumers ignore product images that are too small or too generic. Here's how to enable your site for sales increasing window shopping.

10 Inappropriately Placed Google Ads

by Nicole October 25th, 2010

When automatic ad-matching goes horribly wrong.

We're all in for a treat with this session! Mike O'Sullivan and Chau Le of Microsoft Canada discuss how you can drive customers through the purchase funnel…. with a little help from our friend, Display. So, why Search and Display Together? Bring new prospective customers into the Purchase Funnel Target customers at key touch points [...]

Avoid Alienating

by Megan Slick December 9th, 2009

Communicating is not an easy task. Especially through the website copy. Communicating to our target market is about knowing who they are, what they like, etc… But have we considered the people that we alienate when communicating to our target market? Often times, to make a point or win people over we make fun of [...]

Is image optimisation overrated?

by James Duthie July 29th, 2009

First things first, I should clarify that I'm a big fan of image search. I use it all the time. But lately I've begun to question the real value image search provides businesses. To be honest, I've never really thought in any sort of depth about the art of image optimisation. While I've certainly read [...]