Three is a great number. Lots of great things come in threes: Alvin and the Chipmunks, Threes Company, and of course, the three Bronte sisters (Charlotte, Emily, and…um…the other one). There are also three ingredients to the classic […]
Google has an option for their PPC ads that allows you to turn on or off the ability for your ads to show when email in Gmail uses words that correspond to the keywords the advertiser is targeting.
We're all in for a treat with this session! Mike O'Sullivan and Chau Le of Microsoft Canada discuss how you can drive customers through the purchase funnel…. with a little help from our friend, Display.
So, why Search and Display Together?
Communicating is not an easy task. Especially through the website copy. Communicating to our target market is about knowing who they are, what they like, etc… But have we considered the people that we alienate when communicating to our target […]
First things first, I should clarify that I'm a big fan of image search. I use it all the time. But lately I've begun to question the real value image search provides businesses. To be honest, I've never really thought in any sort of depth about the art of image optimisation. While I've certainly read my fair share of articles on the topic from respected authors such as Tad, Maki, Liana Evans, Ian Lurie & Chris Pearson, it's never been a traffic generation tactic I've employed. Because while there's little doubt that image optimisation has the potential to increase traffic, the real question is whether that traffic holds any commercial value.