According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online. I've been reading extensively about B2B Lead Nurturing best practices. The more I read, the more I realized that the topic is so broad but every aspect […]
Choosing a provider should not be based on price but on needs. The reality is that most email autoresponder services are priced so competitively that price doesn't matter. Don't go with a free service though.
I bet you have heard it before: you need to capture emails from your blog visitors. It is the most effective way to implement your marketing plan. For many of us bloggers, 80% of visitors pop by once and never return. Getting their email address is the best way to develop a relationship with that […]
On July 1st Canada's new anti-spam legislation arrived with great fanfare and was met with dread from the digital marketing community. It has been four months since the new rules came into effect and there are still many marketers struggling to understand the implications for their marketing lists. If you haven't already done so, now […]
Tracking email marketing metrics allows you to see the results of the efforts you have exerted in email optimization. But what metrics you will track will depend on your specific goals. So we will first examine the metrics that each email marketer should be tracking and after that, we will see what specific metrics to […]
When using an e-mail campaign to further an online marketing strategy, it can often be difficult to assess how well it is working or not working. Unless e-mail is the only form of marketing used to spread awareness for a website, there is little way to tell if a visitor found the site through e-mail […]
Use segmentation to achieve one-to-one email marketing success.
When was the last time you forwarded a Newsletter that you really liked to friend? How frequently do you unsubscribe from Newsletters? Have you been a subscriber to a Newsletter(s) for more than a year? My wild guess is that most people will respond to question 1 by saying: "Never!" As for question 2, the […]
Finding a way to engage your audience with your email marketing content is a tough task. But even if your email has the most valuable content, what good would it be if it never gets opened? So, an email is as good as the subject line. Recipients spend less than 5 seconds to decide whether […]