How To Start Email Marketing In 5 Steps

by Francis Santos April 11th, 2014

According to the Direct Marketing Association email marketing generates $43.62 for every dollar spent on it That is an absolutely stunning rate of return and virtually unparalleled in any other marketing option open to you. Take the plunge into email marketing and discover how easy and profitable it really can be! 1. Choose a Web-based [...]

If you've ever bought a third party email list you already know there is multitude of lists to choose from. There are B2B and B2C email lists, lists targeting recipients in your area, lists targeting specific professions and even lists supposedly overflowing with "prospects ready to buy from you". Name a list and you can [...]

6 Ways to Send Better Emails than your Competition

by Sumayya Sattar February 25th, 2014

  Last year Gmail's tabs feature caused major concern for many marketers because it moved marketing emails out of a user's primary inbox. As of last week Google has also added an unsubscribe button to Gmail that will automatically appear in the header of marketing emails. All signs point to a world where email marketing [...]

So you've been collecting e-mail addresses from clients and prospects over the years and from time to time e-mailing them your monthly or quarterly newsletter or latest promotion. Sounds fairly harmless right? Wrong! Starting July 2014, most of Canada's anti-spam law (CASL) will to come into effect. Its conception started in 2010 and was drafted [...]

How To Get Email Marketing During Holidays Right

by Lyuben Georgiev February 4th, 2014

During holidays marketers feel the urge to push their efforts. This usually leads to lots of great deals but also to lots of unwanted messages, complaints, un-subscriptions and so on – I think you get the idea. This holds true for all the other holidays too, be it Christmas, New Year, Easter or any other [...]

10 Tips for Emails That Won't Fail

by Amy Turkovich December 21st, 2013

On the 10th Day of Content my Digital Marketing Team gave to me, ten fail-proof email tips! Email is one of the most profitable marketing channels. According to a 2011 study from the Direct marketing Association, there's an average $44.25 return on a $1.00 investment, it's a tool you should be leveraging. Your greatest challenge [...]

10 Email Marketing Stats that will Blow you Away

by Lyuben Georgiev October 16th, 2013

Email marketing has been and will continue to be one of the most popular and effective marketing tools online. The reason for that is simple more than 25% of the human population has an email address! This takes marketing for products to a whole new level and all the latest trend reports show an increase [...]

An email subscription list is one of the best tools you can use. Of course, if you want to benefit from the email list you've built, you have to approach your subscribers correctly. There are definite "Email Dos" and "Email Don'ts." Here are seven of the biggest "Don'ts" that you need to avoid. 1. Making [...]

Email Marketing: The Complete Quick Start Guide

by Anthony Contoleon September 26th, 2013

There is a good reason why email is one of the most popular direct response advertising tools for most digital marketers. It is easy to set up, scales fast, delivers return on investment and can be very very effective. Like many other digital channels, one of email marketing's strengths is in how easy it is [...]

Stepping Outside the Box with Lifecycle Email Marketing

by Lyuben Georgiev August 6th, 2013

We all use our websites to gather email lists for many reasons, but the most common is " to generate audience, which will often be engaged with your emails about your website or your products. However, many make the same mistake over and over again " they just do not use the behavior of their [...]