Email marketing has been one of the best weapons for internet marketers that generates the highest ROI. It delivers well both in terms of customer acquisition and retention. Now, you can seamlessly integrate the Schema.org markup in your [...]
According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online.
I've been reading extensively about B2B Lead Nurturing best practices. The more I [...]
I bet you have heard it before: you need to capture emails from your blog visitors. It is the most effective way to implement your marketing plan. For many of us bloggers, 80% of visitors pop by once and never [...]
On July 1st Canada's new anti-spam legislation arrived with great fanfare and was met with dread from the digital marketing community. It has been four months since the new rules came into effect and there are still many marketers struggling [...]
Tracking email marketing metrics allows you to see the results of the efforts you have exerted in email optimization. But what metrics you will track will depend on your specific goals. So we will first examine the metrics that each [...]
When using an e-mail campaign to further an online marketing strategy, it can often be difficult to assess how well it is working or not working. Unless e-mail is the only form of marketing used to spread awareness for a [...]
When was the last time you forwarded a Newsletter that you really liked to friend?
How frequently do you unsubscribe from Newsletters?
Have you been a subscriber to a Newsletter(s) for more than a year?
My wild guess is that most people will [...]