Tracking Essential Email Marketing Metrics

by Lyuben Georgiev July 8th, 2014

Tracking email marketing metrics allows you to see the results of the efforts you have exerted in email optimization. But what metrics you will track will depend on your specific goals. So we will first examine the metrics that each email marketer should be tracking and after that, we will see what specific metrics to [...]

When using an e-mail campaign to further an online marketing strategy, it can often be difficult to assess how well it is working or not working. Unless e-mail is the only form of marketing used to spread awareness for a website, there is little way to tell if a visitor found the site through e-mail [...]

Use segmentation to achieve one-to-one email marketing success.

How To Keep Your Email Subscribers

by Heba Hosny May 26th, 2014

When was the last time you forwarded a Newsletter that you really liked to friend? How frequently do you unsubscribe from Newsletters? Have you been a subscriber to a Newsletter(s) for more than a year? My wild guess is that most people will respond to question 1 by saying: "Never!" As for question 2, the [...]

Some Powerful Tips For The Best Email Subject Lines

by Lyuben Georgiev April 28th, 2014

Finding a way to engage your audience with your email marketing content is a tough task. But even if your email has the most valuable content, what good would it be if it never gets opened? So, an email is as good as the subject line. Recipients spend less than 5 seconds to decide whether [...]

How To Start Email Marketing In 5 Steps

by Francis Santos April 11th, 2014

According to the Direct Marketing Association email marketing generates $43.62 for every dollar spent on it That is an absolutely stunning rate of return and virtually unparalleled in any other marketing option open to you. Take the plunge into email marketing and discover how easy and profitable it really can be! 1. Choose a Web-based [...]

If you've ever bought a third party email list you already know there is multitude of lists to choose from. There are B2B and B2C email lists, lists targeting recipients in your area, lists targeting specific professions and even lists supposedly overflowing with "prospects ready to buy from you". Name a list and you can [...]

6 Ways to Send Better Emails than your Competition

by Sumayya Sattar February 25th, 2014

  Last year Gmail's tabs feature caused major concern for many marketers because it moved marketing emails out of a user's primary inbox. As of last week Google has also added an unsubscribe button to Gmail that will automatically appear in the header of marketing emails. All signs point to a world where email marketing [...]

So you've been collecting e-mail addresses from clients and prospects over the years and from time to time e-mailing them your monthly or quarterly newsletter or latest promotion. Sounds fairly harmless right? Wrong! Starting July 2014, most of Canada's anti-spam law (CASL) will to come into effect. Its conception started in 2010 and was drafted [...]

How To Get Email Marketing During Holidays Right

by Lyuben Georgiev February 4th, 2014

During holidays marketers feel the urge to push their efforts. This usually leads to lots of great deals but also to lots of unwanted messages, complaints, un-subscriptions and so on – I think you get the idea. This holds true for all the other holidays too, be it Christmas, New Year, Easter or any other [...]