Content offers are premium content offered in exchange for some basic information (ie., "fill out this form to receive our free ebook") This allows you to build a segmented email list (one that is broken down by subject interest) and to build on the initial interest – hopefully culminating in a new customer for you! [...]

"The money is in the list" is horrible advice. Skeptical? Have you ever received an email like this? I know I get at least 15 spam emails like this in my inbox everyday. And you know what? The spammers that send those out have HUGE lists. I'm talking about millions of emails. And I'm sure [...]

Killer Business Email Marketing Tips!

by Mark Hullin June 5th, 2013

Get it right and Business Email broadcasting is possibly on of the most successful method of engaging existing and new customers. Why? Simple! You are communicating with them exactly where they visit each day — their inbox. Create Your Email Campaign Winning email marketing campaigns begin with great design. Some of the main steps to [...]

How can email marketing make you more efficient with social media? So, social media with email marketing, eh? You're probably thinking, "Oh, my gosh – I've finally ventured out onto social media and I'm getting the hang of it, and now you're suggesting I give email more effort too?" (AKA, Overwhelm) And maybe… "Email – [...]

Avoid the agitation of having your email be considered spam by following these simple tips Email marketing is an important aspect of any comprehensive marketing campaign. But there are many ways to execute your email marketing campaign that wind up raising red flags with spam filters. Here, we look at several strategies you can employ [...]

Mailrox makes HTML email something any small business owner can leverage to help them save money on their email marketing efforts. The benefits of a strong email marketing campaign for small businesses are many. They reduce the time, effort and overhead costs associated with typical B2B or direct-to-consumer marketing campaigns. HTML email is a fantastic [...]

Poor email. It's not sexy and exciting like smartphones, apps and social media trends that keep popping up and taking the world by storm. If anything, email is often unfairly given a bad reputation, aligned to spamming porn and pills into inboxes and just being a nuisance in general. And yet, how many times have [...]

5 Proven Ways To Get More Email Subscribers

by Brian Dean March 25th, 2013

You already know that a big fat list is one of the best ways to monetize your site's traffic. But as you've probably seen firsthand, simply tossing up an email opt-in form doesn't work very well. If you want to get more subscribers from your existing traffic, check out these 5 proven tweaks. #1: Pimp [...]

How To Get Started With An Email List

by Leo Dimilo July 25th, 2012

Choosing a provider should not be based on price but on needs. The reality is that most email autoresponder services are priced so competitively that price doesn't matter. Don't go with a free service though.