On July 1st Canada's new anti-spam legislation arrived with great fanfare and was met with dread from the digital marketing community. It has been four months since the new rules came into effect and there are still many marketers struggling [...]
Tracking email marketing metrics allows you to see the results of the efforts you have exerted in email optimization. But what metrics you will track will depend on your specific goals. So we will first examine the metrics that each [...]
When using an e-mail campaign to further an online marketing strategy, it can often be difficult to assess how well it is working or not working. Unless e-mail is the only form of marketing used to spread awareness for a [...]
When was the last time you forwarded a Newsletter that you really liked to friend?
How frequently do you unsubscribe from Newsletters?
Have you been a subscriber to a Newsletter(s) for more than a year?
My wild guess is that most people will [...]
Finding a way to engage your audience with your email marketing content is a tough task. But even if your email has the most valuable content, what good would it be if it never gets opened? So, an [...]
According to the Direct Marketing Association email marketing generates $43.62 for every dollar spent on it That is an absolutely stunning rate of return and virtually unparalleled in any other marketing option open to you.
Take the plunge into email [...]
Last year Gmail's tabs feature caused major concern for many marketers because it moved marketing emails out of a user's primary inbox. As of last week Google has also added an unsubscribe button to Gmail that will automatically appear in [...]
So you've been collecting e-mail addresses from clients and prospects over the years and from time to time e-mailing them your monthly or quarterly newsletter or latest promotion. Sounds fairly harmless right? Wrong!
Starting July 2014, most of Canada's anti-spam law [...]