When using an e-mail campaign to further an online marketing strategy, it can often be difficult to assess how well it is working or not working. Unless e-mail is the only form of marketing used to spread awareness for a [...]
When was the last time you forwarded a Newsletter that you really liked to friend?
How frequently do you unsubscribe from Newsletters?
Have you been a subscriber to a Newsletter(s) for more than a year?
My wild guess is that most people will [...]
Finding a way to engage your audience with your email marketing content is a tough task. But even if your email has the most valuable content, what good would it be if it never gets opened? So, an [...]
According to the Direct Marketing Association email marketing generates $43.62 for every dollar spent on it That is an absolutely stunning rate of return and virtually unparalleled in any other marketing option open to you.
Take the plunge into email [...]
Last year Gmail's tabs feature caused major concern for many marketers because it moved marketing emails out of a user's primary inbox. As of last week Google has also added an unsubscribe button to Gmail that will automatically appear in [...]
So you've been collecting e-mail addresses from clients and prospects over the years and from time to time e-mailing them your monthly or quarterly newsletter or latest promotion. Sounds fairly harmless right? Wrong!
Starting July 2014, most of Canada's anti-spam law [...]
During holidays marketers feel the urge to push their efforts. This usually leads to lots of great deals but also to lots of unwanted messages, complaints, un-subscriptions and so on - I think you get the idea. This holds [...]
On the 10th Day of Content my Digital Marketing Team gave to me, ten fail-proof email tips!
Email is one of the most profitable marketing channels. According to a 2011 study from the Direct marketing Association, there's [...]