10 Tips for Emails That Won't Fail

by Amy Turkovich December 21st, 2013

On the 10th Day of Content my Digital Marketing Team gave to me, ten fail-proof email tips! Email is one of the most profitable marketing channels. According to a 2011 study from the Direct marketing Association, there's an average $44.25 return on a $1.00 investment, it's a tool you should be leveraging. Your greatest challenge [...]

10 Email Marketing Stats that will Blow you Away

by Lyuben Georgiev October 16th, 2013

Email marketing has been and will continue to be one of the most popular and effective marketing tools online. The reason for that is simple more than 25% of the human population has an email address! This takes marketing for products to a whole new level and all the latest trend reports show an increase [...]

An email subscription list is one of the best tools you can use. Of course, if you want to benefit from the email list you've built, you have to approach your subscribers correctly. There are definite "Email Dos" and "Email Don'ts." Here are seven of the biggest "Don'ts" that you need to avoid. 1. Making [...]

Email Marketing: The Complete Quick Start Guide

by Anthony Contoleon September 26th, 2013

There is a good reason why email is one of the most popular direct response advertising tools for most digital marketers. It is easy to set up, scales fast, delivers return on investment and can be very very effective. Like many other digital channels, one of email marketing's strengths is in how easy it is [...]

Stepping Outside the Box with Lifecycle Email Marketing

by Lyuben Georgiev August 6th, 2013

We all use our websites to gather email lists for many reasons, but the most common is " to generate audience, which will often be engaged with your emails about your website or your products. However, many make the same mistake over and over again " they just do not use the behavior of their [...]

Content offers are premium content offered in exchange for some basic information (ie., "fill out this form to receive our free ebook") This allows you to build a segmented email list (one that is broken down by subject interest) and to build on the initial interest – hopefully culminating in a new customer for you! [...]

"The money is in the list" is horrible advice. Skeptical? Have you ever received an email like this? I know I get at least 15 spam emails like this in my inbox everyday. And you know what? The spammers that send those out have HUGE lists. I'm talking about millions of emails. And I'm sure [...]

Killer Business Email Marketing Tips!

by Mark Hullin June 5th, 2013

Get it right and Business Email broadcasting is possibly on of the most successful method of engaging existing and new customers. Why? Simple! You are communicating with them exactly where they visit each day — their inbox. Create Your Email Campaign Winning email marketing campaigns begin with great design. Some of the main steps to [...]

How can email marketing make you more efficient with social media? So, social media with email marketing, eh? You're probably thinking, "Oh, my gosh – I've finally ventured out onto social media and I'm getting the hang of it, and now you're suggesting I give email more effort too?" (AKA, Overwhelm) And maybe… "Email – [...]