Search Engine People

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Match and Game! Google Automatic Keyword Match

by The Doug.

So there I was, minding my own business, when all of a sudden I had a conversion on one of my campaigns (ALWAYS exciting) but I couldn’t attribute it to any of the keywords in the adgroup it was showing up for.  “Well!  How can THAT be?!”, says I.

After running a search query to investigate further, I found the little miracle keyword that so silently and wonderfully threw a conversion my way.  I found it, and it was not a broad, exact, or even phrase match.  It was Automatic.  That’s right!  It’s not an option that you just choose like the others, but in fact a beta that Google inserted on various accounts with the “you need to do nothing in order for this feature to be turned on” type of message.

The Penultimate Google Chrome Post

by Ruud Hein.

With Google Chrome nary a week old and its release analyzed from every. single. angle. I think you don’t need analysis or opinion; you need some good old Friday “hey-it’s-they-day-before-the-weekend!” browser fun.

• 10 Google Chrome Tips & Tweaks
• 10 About Screens
• 5 Privacy & Security issues
• 5 Google Chrome Comic Parodies

10 Google Chrome Tips & Tweaks

1) Enable the Home button

It’s been one of people’s first misses: where is the home button on Google Chrome?

Not to worry, it’s there, only hidden.

Go to the Options…

I Suggest We Love Google Suggest

by Ruud Hein.

Some news events, such as Iraq’s invasion into Kuwait way back when, have me go “whoaaa!”, awaiting the big media or world response – but it takes a little while, making me doubt my initial reaction.

On the other hand, sometimes items drift through my river of news views that have me shrug my shoulder – and now the whole world is on it, again making me doubt my initial reaction.

Google Suggest is one of those non-events of the latter category, for me.

But for its historical value (“… and on that day Google…” yadah, yadah, yadah) it’s simply one of those things that make me go “hmmmm?”

Cuil Takes A Licking - Will It Keep On Ticking?

by The Doug.

Image courtesy: scribblesandwords.com

Time is not on the side of Cuil.com, the newest behemoth search engine which is boasts searching 121,617,892,992 web pages (at time of writing this).  Upon giving it a try, as anyone should, I find that it seems to be fraught with error and a graphic free-for-all for returning relevant results.  Will I write it off as a non-contender?  Probably not so quickly.  It has definitely grabbed my attention and I will probably do comparative searches on both Google and Cuil to see what differences, and what similarities appear.

Google versus Les Pages Jaunes

by Dora Gedeon.

Ce qui suit est une traduction en français de l’article publié par Tom Tsinas: Google Vs Yellow Pages

Cette bataille est plus proche que vous ne le pensez. J’entends constamment que Les Pages Jaunes se meurent et qu’elles n’ont aucune valeur. Pendant que plusieurs croient que je jette un regard biaisé sur la chose parce que j’ai travaillé durant des années dans cette industrie, la même chose ne peu s’appliquer lorsqu’il s’agit de Google Analytics.

Google Analytics ne peut mentir, cela ne peut être biaisé et, merci mon Dieu, Les Pages Jaunes nous offrent un portrait différent de celui que nous présentent les soi-disant experts. Vous n’avez qu’à savoir ce que vous cherchez.

The Art of Eluding Google: Is It Even Possible?

by Paul Teitelman.

OK, I’ve had it with link building; I’m done. Tossing in the towel. Waiving the white flag, no fight left in this link ninja. Google, you win!

Ever feel like your link building efforts are going to waste? Are you worried that the latest link you worked so hard to build might prove to be DAMAGING to your site? Trying hard to get ahead in the SERP’s but confused by the massive amount of backlink offers and other “automatic link building software” readily available on Digitalpoint and other webmaster forums?

How do you eat an elephant?

by The Guy.

So I don’t know if you recall in the past when I mentioned that I believed Live to be the branding where Microsoft planned on competing with Google.  (See Virtual Reality - Microsoft Office Live).  Well, we should look at some of the things that they are doing from the User perspective.

Nice and clean, free of advertising, and links to other Microsoft places of possible usefulness. It’s very familiar, don’t you think?  Ever seen anything like it before from any other extremely successful search engines?

Beyond PageRank; peeling SEO onions

Guest post by thegypsy.

Warning! Reality Check in progress..you will be returned to regular programming shortly.

Ok, so you say you know what PageRank is and how it applies to search optimization, but do you really? One thing is for certain…. A great many SEO’s, site owners and webmasters don’t seem to truly grasp the concept…so lets take a look shall we?

Hi there kiddies, Dave here (aka theGypsy) as the fine folks at Search Engine People have kindly asked to pinch hit this week, hopefully I can keep you edu-tained ;0)

Yahoo! adds video to Flickr - Google to Maps

by Ruud Hein.

It was an interesting week in the business of online video with news coming from both major search engines.

Google announced that you can now embed YouTube videos in business profile pages in Google Maps. Videos are displayed in the “Photos & Videos” tab in the extended listing tab that appears when you click on a listing.

The Google blog points to the following example:

According to Google, Local business owners can “easily” add YouTube videos, although I would argue that some will need help to fully take advantage of the opportunity. Long term though, Google plans a plug and play version accessed directly from the Local Business Center.

How’s Your Reputation?

by The Guy.

Image courtesy of rapidsharecinema.blogspot.com

According to the ComScore figures, growth in paid-search clicks happens to be slowing down.  Is it because of the economy?  Is it because of the “R” word that is being used in the United States?  Don’t know, but there was still growth in Google.  Certainly it may not have been huge growth like the numbers we are used to being reported, but still almost 3% growth year over year is substantial compared to the losses evidenced by the competitors Yahoo and MSN.  Yahoo paid clicks went down by about 3% year over year and MSN went even further in the wrong direction by a note-worthy 12%.  It all really does make that 3% growth in Google clicks stand out that much more, and lends that much more credibility to their reputation.