As a blogger and copywriter I often have to do some research online collecting materials and information for my article or link bait. To be honest, I enjoy the process. For the years online (and while still studying), I have fine-tuned the process to be able to both find as much information as needed and [...]

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We often work with small to medium sized businesses that have little or no experience with the Internet and have no idea where to begin. Indeed stepping into the web ether with no clear plan can be incredibly daunting for a business. With this is mind we have developed a no nonsense step by step [...]

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Twitter is one of the most important direct marketing and sales channels available today. The service is free of charge, attracts a global audience of companies and consumers, produces breaking news, and provides competitive intelligence for brand management. Unfortunately, there remains a disconnect, a devaluation of the network that prevents many organizations, even today, from [...]

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A couple of weeks ago I came across this widely-recommended post sharing a great blog post checklist. While it does tackle some essential SEO aspects, I decided to create a more SEO-focused version offering you a quick one-reference checklist on making sure your post is SEO-friendly enough to go live (the list is not too [...]

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Inside look at the Google Places Dashboard and Sponsored Tags

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How To Set Proper Goals? User: OK, I am a SEO specialist and I need to create SEO plan for a new client. The task is pretty straightforward, but there are so many options! What do I need to do firstly? And what operations don't matter? Yes, there are too many options and it can [...]

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While I was working toward my electrical engineering degree, I studied control theory. Control theory deals with influencing the behavior of dynamic systems. The desired output of a system is called the reference. When one or more output variables of a system need to follow a certain reference over time, a controller manipulates the inputs [...]

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Guest Books, Forums, Blogging, Social Networking… We might do things a little differently now, but really – we're doing the same thing. We are just better at it. SEO has evolved since the beginning, too. In the end though, everything I learned about SEO in 1998 is fundamentally the same as well.

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In many marketing plans, the mere mention of social media as a viable route for marketing brings strains of protests. For most people, social media networks like Twitter, LinkedIn and Facebook are easy ways to keep up with the happenings of friends and family; however, for the astute marketer interested in turning clicks into conversions [...]

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Yes, I realize that measuring SEO ROI sounds simple enough. It’s not so much a case of ‘measuring’ per se, as a case of ‘is what you’re measuring enough?’ Case in point: In-house SEO: Tasked with measuring and comparing last year’s SEO ROI to this year’s, it’s a given that one of the basic formulae [...]

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