Introduction One phrase that is often heard when discussing how websites should perform is, What's In It For Me? (WIIFM)  Unless the website visitor quickly sees something that grabs their attention, they may click away to some other website where their needs may be better addressed.  WIIFM is a good concept and many websites would [...]

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My mission today is very simple: to get you started with geotargeting on your websites. It's not that geotargeting is hard, but we all need to start somewhere, and this post is it. Basics of Geotargeting Geotargeting is showing your visitors different content based on their geographical locations. For example, Amazon serves many countries, and [...]

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The Internet Corporation for Assigned Names and Numbers (ICANN) will be rolling out new generic top-level domains (TLD) in 2010. Will this have a major impact on SEO? Don’t count on it. It’s a Dot-Com World You will be able to register any TLD, like “.yournamehere” by submitting it to ICANN’s approval process, along with [...]

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I reached a milestone this past weekend. June 21st marked 10 years that I've been blogging. When I began posting articles in June of 1999, the term was in its infancy, and I had no idea what a blogger was. I still wouldn't consider myself officially a blogger, I'm more an amalgamation of 1990s Web [...]

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Never before has it been so easy to ‘transmit’ your messages and get brand exposure online – and never before has it been so difficult to reach and keep your intended audience happy. Why does this paradox exist in new media? First of all new media is in fact not that ‘new’ but it is [...]

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There is quite a lot of confusion over information retrieval sometimes, usually due to the fact that some concepts are used and investigated without their basis being known in the first place. It's a little tricky to get acquainted with all of the various dimensions of IR, but a few simple things need to be [...]

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Editing your published blog posts is probably the best advice you will read this month, yet very few of you will do it. Here are 10 reasons why you should. If you have others that make more sense to you, why not add them in the Comments. Ten Reasons To Edit Blog Posts To correct [...]

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Blogging is personal. At least it’s always been that way for me. It doesn’t matter if I’m blogging for myself or for a company, I always want the words I write to be true. I want them to be unbiased and genuine. I want to give readers a small piece of myself with each post [...]

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You’ve been there. So have I. There you are, minding your own business, when suddenly you realize you need a blog post written for today. And it should have been posted an hour ago. Not only that, but you were just getting ready to head out for lunch, your stomach is growling, and you still [...]

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While bloggers strive to get traffic from search engines, other blogs and the top social media sites; it's hard to deny that a lot of the best quality traffic out there still comes via search. And, if you want to increase your search engine traffic, there are three simple ways for that to happen. The [...]

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